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Ratings landscape changes at 4pm

R

Rick Rose 2.0

Guest
TV News Check has a report on how several top 25 stations are doing in the ratings after Oprah leaving free tv. While it looks like channel 2 made the right move by expanding news into that hour they are now number 2 in that slot while Dr. Oz on channel 5 is now number one at four. In certain demos WSB is happy that the 4pm hour is more gender equal since female fewers were 76% of Oprahs audience the 4pm news is 46% female.

In adults 25-54 WSB still leads the time period in Atlanta.
 
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