Ratings now out for both GSO and RDU....

[johnqdoe]

and no chatter???

 

[dittohead1]

I just saw the 12+, but it looks like the CMG stations (QDR, PTF) took hits. Gay 105 was also off. La Ley was down because the economy went into the s---ter and everyone went back to Mexico.

 

[realradioplayer]

Maybe when Arbitron starts to care about diary markets and not just PPM markets people will have something to talk about. The inaccuracies in Arbitron in the last 4 books are ridiculous and have made a mockery of the ratings system that unfortuneatly the industry is held accountable to for much needed revenue.

 

[dittohead1]

Maybe when Arbitron starts to care about diary markets and not just PPM markets people will have something to talk about. The inaccuracies in Arbitron in the last 4 books are ridiculous and have made a mockery of the ratings system that unfortuneatly the industry is held accountable to for much needed revenue.

Just the last 4 books? It was the gospel up until then, right? Something tells me player's fave station had a rough year.

 

[rdeewho]

12+
QOK
FXC
RAL
QDR
PTF
DCG
NNL
BBB
WMY
RVA
RDU
YMY
KSL
ZTK
TSB
SMW
JMH
CMC
RBZ
QMG
NCT
ETC
MAG
QSM

25-54
QOK
FXC
QDR
RAL
DCG
NNT
BBB
PTF
RVA
WMY
KSL
RDU
YMY
ZTK
CMC
RBZ
SMW
JMH
QSM
QMG
MAG
NCT
ETC
TSB

 

[iamdrunk]

What about GSO?

 

[herculoid]

Arbitron is the most ridiculously flawed ratings system in existence. It's really hard to understand why advertisers in our industry spend their $$$$ based on diaries filled out mostly by young females in minority groups who can't wait to get that $20 handout by Arbitron for filling them out. Everyone knows that the 12+ ratings each book are nothing but crap. Anyone who believes this methodology is a fool and doesn't belong in the industry. Everyone knows, the hard-working, mostly middle-class, worker who pays their taxes, doesn't have time to fill out a diary, and probably never listens to the stations that consistently finish in the top two or three in 12+. There must be a better way to determine who is actually listening to any particular station at any particular time of day. Stations need to stop subscribing to the Arbitron falicy.

 

[dittohead1]

Arbitron is the most ridiculously flawed ratings system in existence. It's really hard to understand why advertisers in our industry spend their $$$$ based on diaries filled out mostly by young females in minority groups who can't wait to get that $20 handout by Arbitron for filling them out. Everyone knows that the 12+ ratings each book are nothing but crap. Anyone who believes this methodology is a fool and doesn't belong in the industry. Everyone knows, the hard-working, mostly middle-class, worker who pays their taxes, doesn't have time to fill out a diary, and probably never listens to the stations that consistently finish in the top two or three in 12+. There must be a better way to determine who is actually listening to any particular station at any particular time of day. Stations need to stop subscribing to the Arbitron falicy.

Well, the PPM is a comin' and it certainly has it's flaws, but anything that measures REALITY vs. MEMORY has to be a step in the right direction. But, I'm sure those who get screwed will figure out a way to whine about it, too. I'm making my excuse list now.

 

[realradioplayer]

Well Greensboro and Raleigh are scheduled to get around 700 PPM's - in comparison to the 2300 diaries .... just think we now will live in the reality of 700 people who "agree" to carry a device for 2 years.

 

[PrivateSector]

Well Greensboro and Raleigh are scheduled to get around 700 PPM's - in comparison to the 2300 diaries .... just think we now will live in the reality of 700 people who "agree" to carry a device for 2 years.

Think about this. If 2300 diaries don't give you the accurate results that you are seeking, then why would you have any faith at all in a station music test that typically samples 100 people or less? You have to live with the results of a music test far longer that a quarterly rating period.

 

[johnqdoe]

Well Greensboro and Raleigh are scheduled to get around 700 PPM's - in comparison to the 2300 diaries .... just think we now will live in the reality of 700 people who "agree" to carry a device for 2 years.

I'll take the PPM over diaries ANYDAY....Who has the 25-54 GSO #s???

 

[surfdude]

"Who has the 25-54 GSO #s???"

The people who pay tens of thousands to get them!

 

[FIDELIPACK]

Raleigh Men 25-54

WBBB
WQOK
WFXC
WPTF
WQDR
WDCG
WRAL
WNNL
WRVA
WZTK

Raleigh Women 25-54

WRAL
WFXC
WNNL
WDCG
WQDR
WQOK
WWMY
WKSL
WRVA
WPTF

What is going on with River, Rooster and Kiss?

 

[Hourly]

"Who has the 25-54 GSO #s???"

women

WQMG, WMAG, WKZL, WJMH, WMKS, WPAW, WTQR, WTHZ, WKRR, WSMW

men

WQMG, WKRR, WVBZ, WJMH, WZTK, WTHZ, WKZL, WSMW, WGBT, WTQR


It looks like a bad book for country radio here.

 

[MaskMan]

Strange to see WTQR and WPAW so far down. Looks to me like someone at WTHZ got hold of some diaries. They showed a big increase. Bet it's down by next book. Here I go pretending that the Arbitron numbers have some degree of accuracy. That's a laugh!