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ratings ,PPM ,etc.

SFStatic said:
I have previously posted my objection that it records hearing not listening, but as yet, no one has come up with a work around to rectify that.
Click to expand...

Agencies wanted impressions, not engagement.

Yet, about three years ago Arbitron formed a workgroup of agency and radio folks to discuss and evaluate an engagement metric. The idea was to produce information as part of the PPM reports that quantified loyalty and engagement with a station.

The panel had representatives from major agencies and buying services, folks from RAB and rep firms and research folks from major broadcast groups. They decided not to recommend proceeding on the project.

As those of us on the panel are under NDAs, I can't really discuss the specifics but it is important to know that a group from both the buying and selling side saw no present need or benefit.
 
One major group was interested in, if not engagement, at least cross marketing to the point of looking at a supplier besides ARB for a system that not only recorded what was heard by the panelist, but location with regards to billboards advertising messages for their clients and client locations...almost like radio point of purchase. When the PPM deal with ARB was signed, the whole idea went away.
 
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