Ratings (PPM?) for HD only stations in the "AM" band?

[kfbkfb]

Some of the HD only stations in the "AM" band have been OTA for a while.

Have any of the HD only stations been rated (only the signal in the "AM" band, not translator/FM HD/stream)?


Kirk Bayne

 

[Kelly A]

Huh? The few remaining rated AM stations are rated same as their analog modulation, since there is no current ability to create alternate channels (HD-2, HD-3) channels for AM-HD.

 

[kfbkfb]

Even if all of the HD radios in the area of the HD in the "AM" band signal are tuned to the station, that's still a very small number of listeners, I just wondered what the station ratings were.


Kirk Bayne

 

[Kelly A]

Even if all of the HD radios in the area of the HD in the "AM" band signal are tuned to the station, that's still a very small number of listeners, I just wondered what the station ratings were.


Kirk Bayne

But, they would be the same ratings as the analog side. Same with FM-HD. It's the same programming on both.

 

[ZantennaG1]

I wonder if maybe Kirk wants to know how MA3 stations (such as WSRO, WWFD, and WFAS) are doing. Like do people actively seek out the better sound quality? Do they even have the equipment necessary? I am curious about this as well

 

[SomeRadioGuy]

I wonder if maybe Kirk wants to know how MA3 stations (such as WSRO, WWFD, and WFAS) are doing. Like do people actively seek out the better sound quality? Do they even have the equipment necessary? I am curious about this as well

WWFD has an FM translator and you dont seperate the translator for the AM for ratings, cant... the others arent rated at all.. WSRO's music programming is just filler till someone else leases it

 

[ZantennaG1]

the others arent rated at all..

Oof that's bad news.

WSRO's music programming is just filler till someone else leases it

Seriously? It's only been 7 days since they switched from Jazz to Classical. What would even constitute acceptable full-time programming for WSRO?

 

[ZantennaG1]

WWFD has an FM translator and you dont seperate the translator for the AM for ratings

Okay good to know, thanks 👍

 

[Kelly A]

I wonder if maybe Kirk wants to know how MA3 stations (such as WSRO, WWFD, and WFAS) are doing. Like do people actively seek out the better sound quality? Do they even have the equipment necessary? I am curious about this as well

I don't think anyone running straight MA3 is participating yet. This is a long-game-play. To pay for ratings for a station where maybe 20% of the total population with HD radios could hear it, would be a waste of money. I know of few stations who are wasting money these days.