The Columbus Winter Phase II Arbitrends rolled out today. Usually the trends are pretty stable, since unlike the quarterlies they are essentially rolling 3-month averages -- add a new month, remove the oldest one. But there was definitely more movement than usual this time, especially below the top tier.
Speaking of the top tier, there *was* one eye-catching change there, namely NCI’s nearly 2-point drop from Phase I. Since there’s nothing to indicate that the month which dropped off (November) was big for them, then February must have been awful.
And I was happy to see that highly-signal-deficient but personal-favorite Ted-FM finally showed a nice, healthy jump - a 50% jump, in fact, after they had already been inching up some! Ted is now tied with CLT, above AZU, and closing in on the Brew and ODB. And Ted now has about 50% the 12+ share of their big-signal (but Howard-Sternless) sibling the Blitz (and probably compares even better than that in terms of saleable demos). I believe the Blitz’s current AQH may be the lowest for that signal in 20 years, i.e. through both its Classic Rock and (current) Active Rock phases. This may help answer the question that was posed about Ted’s potential for Nabco should they move it to 99.7...at least if the current trend is not a fluke. I wonder how much of Ted’s bump is owed to Bob & Tom? Damn, I wish that station’s attempt to upgrade its signal had not been shut down by an unfortunate convergence of events. In any event, the February-only extrapolation for Ted would probably put it *above* good-signal stations like the Brew and not far from the lower-rated top-signals like the Blitz.
And speaking of the Blitz, who ever thought we’d see CD101 virtually tied with the Blitz 12+? Conversely to the Blitz, CD101’s AQH has got to be its highest ever, and as you know CD101 has some definite signal problems -- including the fact that it comes in poorly in some of its prime target areas.
LZT dropped half a point despite the fact that Christmas music is still included in the Phase II trend. The real story for that station will become clearer by the Winter quarterly, when Christmas music drops out.
There’s more of interest in the new trend. I just discussed some of the highlights (or lowlights, depending on your perspective).
<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
Speaking of the top tier, there *was* one eye-catching change there, namely NCI’s nearly 2-point drop from Phase I. Since there’s nothing to indicate that the month which dropped off (November) was big for them, then February must have been awful.
And I was happy to see that highly-signal-deficient but personal-favorite Ted-FM finally showed a nice, healthy jump - a 50% jump, in fact, after they had already been inching up some! Ted is now tied with CLT, above AZU, and closing in on the Brew and ODB. And Ted now has about 50% the 12+ share of their big-signal (but Howard-Sternless) sibling the Blitz (and probably compares even better than that in terms of saleable demos). I believe the Blitz’s current AQH may be the lowest for that signal in 20 years, i.e. through both its Classic Rock and (current) Active Rock phases. This may help answer the question that was posed about Ted’s potential for Nabco should they move it to 99.7...at least if the current trend is not a fluke. I wonder how much of Ted’s bump is owed to Bob & Tom? Damn, I wish that station’s attempt to upgrade its signal had not been shut down by an unfortunate convergence of events. In any event, the February-only extrapolation for Ted would probably put it *above* good-signal stations like the Brew and not far from the lower-rated top-signals like the Blitz.
And speaking of the Blitz, who ever thought we’d see CD101 virtually tied with the Blitz 12+? Conversely to the Blitz, CD101’s AQH has got to be its highest ever, and as you know CD101 has some definite signal problems -- including the fact that it comes in poorly in some of its prime target areas.
LZT dropped half a point despite the fact that Christmas music is still included in the Phase II trend. The real story for that station will become clearer by the Winter quarterly, when Christmas music drops out.
There’s more of interest in the new trend. I just discussed some of the highlights (or lowlights, depending on your perspective).
<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>