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Ratings & Surprises

U2CCU said:
All this talk of ratings and no one mentions WIBC and their huge move!
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Clearly didn't bother to read the first page of this thread, did you?

Or the entire thread dedicated to the IBC/FNI move?

With such crisply astute powers of observation, we're dying to hear your insights. ::)
 
AM=Ancient Modulation. Last one out turn off the lights. AM will in most part pick up the crumbs of listenership.

The IBC move was a no-brainer for success. They have many loyal listeners and a format appropriate for the time. Even though the FM does not reach as far as 1070 does during the day, they saturate the Metro and surrounding areas really well.
 
No matter what personal beef some here have with Mr. Oasis, you cannot deny that the switch to oldies, as an obvious format "hole" in the market, was a good decision. Oldies has good track record in the market, and WKLU is doing it better and better as the days go by. When the March diaries replace the December diaries to make the WI book complete, KLU will most certainly continue to trend up.
WXNT AM ticked up a bit in the second 30 day rolling average, about a 1/2 share. That's quite a jump in a 30 day trend for a station that typically doesn't see much change in rolling averages. Could they actually be picking up a small portion of WIBC's disenfranchised AM listeners?
It may be a bit early to think that WARM is having any serious impact on B105; however, I wouldn't dismiss WARM eroding some of B's audience over the long haul. There's nothing much exciting about either station; yet given a new choice, you have to believe some B audience would migrate if for no other reason than being bored with only B as an option for years. Personally, I would like to see WARM, Hank, and any other direct format competitors to the top stations have a bit more success. When too much audience share is loaded at the top, radio [and revenue] stagnates.
 
WIBC-FM not only transistioned well, but it looks like they went up a little, too.

Impressive.
 
radioindy said:
richmcdonald said:
But why is their so much Antipathy towards WKLU on this board? It is very suspicious, way to much emotion involved for people who don’t have a vested interest in this organization. Any ideas?
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[EDIT-off topic]

mouseman said:
No matter what personal beef some here have with Mr. Oasis, you cannot deny that the switch to oldies, as an obvious format "hole" in the market, was a good decision. Oldies has good track record in the market, and WKLU is doing it better and better as the days go by. When the March diaries replace the December diaries to make the WI book complete, KLU will most certainly continue to trend up.
Click to expand...

Perhaps, but Oasis has a tendency/history of opening big, then dying a slow death. He overtweaks his formats and eventually kills them. He shot way up when competing against Q95 - all of his 'board names' came out calling himself the KING of rock radio - only to die off when he got scared and started playing 'Sweet Home Alabama.'

Give it time, one book does not make a successful format.
Click to expand...

Radioindy, In this world there are 2 kinds of people, those who build and those who tear down. Which one are you?
You are now outed for being a burned out jock and former employee of WKLU.

Maybe your attitude was the problem, not your wmployer. Weren't you always tearing down the station from the
inside? Disrespecting the man who paid your check? Did you know you have a history of hurting people who
once trusted, respected, and admired you?
 
richmcdonald said:
But why is their so much Antipathy towards WKLU on this board? It is very suspicious, way to much emotion involved for people who don’t have a vested interest in this organization. Any ideas?
Click to expand...

"AGAIN - Simply DO YOUR HOMEWORK and use the SEARCH button provided. It's no fun reliving all this. It cannot be explained in a sentence, if you have not been a part of this board over the past year, you'll need to spend some time researching.

[EDIT]

It appears that group therapy is still in session. Radioindy, No, I am not a station owner nor do I play one on television.

In the not to distant future their will be two kinds of employees. Those who make the company money and those who save the company money. Everyone else, will be unemployable, this is just the way it is. Furthermore, change will occur more rapidly than ever before, competition will get fiercer than ever before and customers will become more demanding than ever before. Today, everyone is an interim employee. This isn’t just radio; it's the reality of the workplace. Their is an old saying "you haven’t worked in radio unless you've been fired at least once." You’re obviously a bitter ex-employee of this company.


[EDIT-off topic]
 
richmcdonald said:
You’re obviously a bitter ex-employee of this company.
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See, not EVERYONE that comments negatively on this board is a 'bitter ex-employee.' We are free to criticize others in this country. I am currently in sales NOT in the radio industry. In other words, I wised up a long time ago and chose the world of STABILITY!

But back to the point, if you work/have worked in this market for any length of time, you are not only limited to communication with those that work in your building/station. I know many ex and a couple current employees at WKLU - to a man/woman they ALL love the quality of the facility, but are ALL are negative about ownership.

So to say an independent should be heralded for simply making the attempt, despite the fact he curses out employees in a psychotic fashion, is ridiculous and short-sighted (in other words, it's the excuse of the same guy who uses several different screen names to defend himself.)

All are free to criticize format selection, music selection, production quality/execution and management style are ALL FREE GAME on a board like this. But I don't think everyone this board is a bitter ex-WKLU employee, yet anyone who knows anyone that has worked there knows there has yet to be ONE POSITIVE OPINION that I've heard from people who have worked at KLU, or currently work there.

now, the three of you at the top of KLU can now come on here and defend your leader, and insult all the rest of us. I'm sure it's coming.
 
cold_coffee said:
The ratings link posted at the beginning of this thread have WKLU at 3.8 and WNTR (The Track) 3.3.
Considering WKLU has much less power, what do you call that? An ass whipping!
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1. nobody looks at 12+
2. WKLU's February extrap was their lowest 25-54 share since Nov
3. WKLU ranks 9th 25-54, behind WNTR, WJJK and WFBQ, their main competitors.

The *ass whipping* is being APPLIED TO WKLU. At least, do your homework.
 
Where's the discussion about ratings? How about WFBQ is back in 2nd? How about WFMS is back
in double digits? What about the success of WIBC FM?

Does every thread on here have to turn into a Russ, WKLU bashing thread?
 
miketurner said:
WIBC-FM not only transistioned well, but it looks like they went up a little, too.

Impressive.
Click to expand...

I am not a radio expert, so help me understand. The ownership had a previous station on 93.1 that was doing fairly well in the ratings, and WIBC AM was still fairly strong in the ratings. They move WIBC to FM, and increased WIBC's ratings, but 1070's ratings are now abysmal. It doesnt even look like 1070 is going to even surpass WNDE (perhaps this will change during football season). If you combine the ratings of the 2 stations, werent they in much better shape before the switch??
 
950 WXLW was getting around a 1 with ESPN. So maybe, WFNI 1070 will get a 2 or 3.

If someone would like to see some decent numbers on AM, better play classic country or 50s & 60s
oldies. Lots of people over 45 years old would love it. And they don't go for new technology unless
they have to. But, they won't be waiting much longer. If no one makes the move soon. they
will give up on AM for good!
 
I am not a radio expert, so help me understand. The ownership had a previous station on 93.1 that was doing fairly well in the ratings, and WIBC AM was still fairly strong in the ratings. They move WIBC to FM, and increased WIBC's ratings, but 1070's ratings are now abysmal. It doesnt even look like 1070 is going to even surpass WNDE (perhaps this will change during football season). If you combine the ratings of the 2 stations, werent they in much better shape before the switch??
[/quote]

Sources indicate that they were losing money with the former format on 93.1, so if they break-even with 1070 and make more money with WIBC on FM it was a smart move.
 
I'm sure WFNI 1070 hopes to run the other sports stations off. Then, they get all the sports fans for
themselves. Might work. They have the best signal.
 
well if any of the others sports stations falter it be WXLW first. WNDE has been doing sports for at least a decade and have a following that even survived the ESPN Radio departure to WXLW in 2002
 
And Warm 93.9 finally got a share higher than WCBK's. Mid-America is probably wondering how that happened :p
 
Think I'll wait to see the 18-49 numbers. The 12+ numbers are usually WAAAAY off.
 
Wazzie said:
Think I'll wait to see the 18-49 numbers. The 12+ numbers are usually WAAAAY off.
Click to expand...

It's not that the 12+ numbers are off; they're just completely irrelevant. No station measures its success by 12+ because no agency or advertiser buys based on 12+. It's just a vanity number.

However, don't be fooled into thinking that 18-49 tells the whole story either. Warm, B and the Track are all fighting over 35-54W. That's where they live or die.
 
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