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Ratings Talk

E

eGillCVI

Guest
WPPZ went up almost 2 points. Not unexpected.

WMMR is up a full point! I wonder how that happened?!

KYW is down over a point but is still the most-listened-to 12+ station in the market.

WBEN went up over 1 point. An impovement over the dismal lows of Mix 95.7 but it's hardly setting the market on fire. If this is the best they can do including the "Oh, wow!" factor, they're pretty much screwed.

The Hawk and WMGK both went up but WMGK went up almost a point.

WJJZ is down over half-a-point. Trouble?

What else?

WOGL is up half-a-point so take that, everyone. LOL.

WIP is down almost a point.

Wired is up a tad and Q is basically flat.

WPEN is down almost a point.

Oh! WDAS-FM and WRNB both dropped but only by a couple-tenths.

Everything else is business as usual. This is hardly an exciting book unless you're a fan of Gospel music or Preston & Steve.
 
> WPPZ went up almost 2 points. Not unexpected.
>
> WMMR is up a full point! I wonder how that happened?!
>
> KYW is down over a point but is still the most-listened-to
> 12+ station in the market.
>
> WBEN went up over 1 point. An impovement over the dismal
> lows of Mix 95.7 but it's hardly setting the market on fire.
> If this is the best they can do including the "Oh, wow!"
> factor, they're pretty much screwed.
>
> The Hawk and WMGK both went up but WMGK went up almost a
> point.
>
> WJJZ is down over half-a-point. Trouble?
>
> What else?
>
> WOGL is up half-a-point so take that, everyone. LOL.
>
> WIP is down almost a point.
>
> Wired is up a tad and Q is basically flat.
>
> WPEN is down almost a point.
>
> Oh! WDAS-FM and WRNB both dropped but only by a
> couple-tenths.
>
> Everything else is business as usual. This is hardly an
> exciting book unless you're a fan of Gospel music or Preston
> & Steve.
>

Looks like Y100's audience settled in at WMMR not only in mornings , but throughout the day.Smart move by Greater Media to bring over Y100's morning anchors Preston and Steve.I'm not blown away by their morning show but once Stern leaves , they'll pretty much have it all to themselves.Unless they get a big morning show to replace Stern, looks like YSP might get beaten by MMR for the first time in years.Also GM must be very happy with BEN-FM, very nice jump.Same goes for MGK. Great book for Greater Media.
 
Re: Ratings Talk//A different angle

KYW and B101 both have respectable spring numbers. No one can complain.

WDAS-FM is doing pretty well for having competition now. They're #3 12+ while WRNB is #9. Both will make plenty of cash so everyone wins.

Oldies 98, in the face of great speculation about jackshit, is holding up quite well. Infinity would be nuts.

WYSP is totally flat and WMMR is doing pretty well. Once Stern's gone, this is anyone's game.

WMGK's fluctuations are notable but they're not far off their year-ago share so they're probably not freaking out today unless the demo numbers suck.

WJJZ is just plain down. 12+ indicates serious trouble. Does anyone know what kinda drop they saw with their target?

Wired vs. Q102: Big deal! Both are down almost half-a-point from a year ago.

Sunny = Sameness...and that's a good thing. It's still next-to-free to operate and they still make plenty of coin at Christmas. Clear channel would be nuts.

I couldn't care less about BEN-FM and anyone who gets excited about this book is probably gonna feel pretty foolish in three or six months. It's too early to measure success but I am hardly impressed.

Praise Jesus! WPPZ has more total listeners than sister-station 100.3 The Beat! Mean old Radio One is getting exactly what they wanted from a perfectly-executed business model.

WPEN really, really needed some hockey to discuss!
 
WPHT out of the top 10 and down. WIP also way down. WHAT is WHERE? Not a good talk book except a few tenths up squeeked out by WNTP & WWDB. WXTU solidly back in the top 10. The PST/Hawk flip had little effect here. Looks like the Praise audience was untapped because its a much bigger growth than the little bit DAS-AM lost. Wasn't long ago that JJZ was consistently in the top 10.
 
>
> Looks like Y100's audience settled in at WMMR not only in
> mornings , but throughout the day.Smart move by Greater
> Media to bring over Y100's morning anchors Preston and
> Steve.I'm not blown away by their morning show but once
> Stern leaves , they'll pretty much have it all to
> themselves.Unless they get a big morning show to replace
> Stern, looks like YSP might get beaten by MMR for the first
> time in years.Also GM must be very happy with BEN-FM, very
> nice jump.Same goes for MGK. Great book for Greater Media.
>
MMR DID beat YSP, and has many times. Not in persons 12+, but who cares. The 12+ number is mostly meaningless. The devil is in the demos. Check this out. MMR is #1 18-44 men 10 a.m. to 7 p.m. and Preston & steve are #2 in 18-44 adults. P&S weren't even on the air till about the middle of the book.
Woe to YSP when they loose the only thing that has helped them stay 2nd to MMR in the important money demo all these years. They are doomed.
 
> MMR DID beat YSP, and has many times. Not in persons 12+,
> but who cares. The 12+ number is mostly meaningless. The
> devil is in the demos. Check this out. MMR is #1 18-44 men
> 10 a.m. to 7 p.m. and Preston & steve are #2 in 18-44
> adults. P&S weren't even on the air till about the middle
> of the book.
> Woe to YSP when they loose the only thing that has helped
> them stay 2nd to MMR in the important money demo all these
> years. They are doomed.

It is a possibility that without Stern YSP will be the 3rd ranked rock station in Philly, behind both MGK and MMR.
 
> WPHT out of the top 10 and down. WIP also way down.

WPHT should be Top 10, but alas...

WIP is in the Spring doldrums...with the added spectre of no NHL.

> WHAT
> is WHERE?

In the toilet, where it belongs!

> Not a good talk book except a few tenths up
> squeeked out by WNTP & WWDB.

Funny, I didnt see them listed....did I miss something?

> The PST/Hawk flip had little effect here.


> Looks like
> the Praise audience was untapped because its a much bigger
> growth than the little bit DAS-AM lost.



> Wasn't long ago
> that JJZ was consistently in the top 10.
>
All I can suggest is....Tampa did it (Q105), CC did it with Sunny....why not bring back Eagle 106, with an 80's HEAVY Hot AC feel???<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
 
> > MMR DID beat YSP, and has many times. Not in persons 12+,
>
> > but who cares. The 12+ number is mostly meaningless. The
>
> > devil is in the demos. Check this out. MMR is #1 18-44
> men
> > 10 a.m. to 7 p.m. and Preston & steve are #2 in 18-44
> > adults. P&S weren't even on the air till about the middle
>
> > of the book.
> > Woe to YSP when they loose the only thing that has helped
> > them stay 2nd to MMR in the important money demo all these
>
> > years. They are doomed.
>
> It is a possibility that without Stern YSP will be the 3rd
> ranked rock station in Philly, behind both MGK and MMR.
>
Evem that seems optimistic. Remember they haven't really had to fight for raitings for, what 17 year now because Howard brought in so many they could get rich off his numbers and the rest of the day just coasted. In the important money demos 18-34, 18-44, 25-34 and so on, MMR has beaten YSP many times in the past, except in mornings. I think they are going to have to be in shock when Howand leaves, because even if they can find good organized morning shows willing to jump into the fire, Howard's fans will hate them, just on principle. How will their daytime numbers crumble when they don't have Howard to boost them up any more?
 
> WPHT should be Top 10, but alas...

"Should be?" Why exactly?

> Funny, I didnt see [WNTP & WWDB] listed....did I miss something?

Look at R&R; not All Access. All Access doesn't list anything that shows up with anything under 1.0.

> All I can suggest is....Tampa did it (Q105), CC did it with
> Sunny....why not bring back Eagle 106, with an 80's HEAVY
> Hot AC feel???

Do you really think 80's-heavy would work here? (Or anywhere?) IMO, it'd have a better shot if it leaned on 90's Pop & AC. If only we had the money to do the research! It's the only way we'll ever know for sure!
 
> > > MMR DID beat YSP, and has many times. Not in persons
> 12+,
> >
> > > but who cares. The 12+ number is mostly meaningless.
> The
> >
> > > devil is in the demos. Check this out. MMR is #1 18-44
>
> > men
> > > 10 a.m. to 7 p.m. and Preston & steve are #2 in 18-44
> > > adults. P&S weren't even on the air till about the
> middle
> >
> > > of the book.
> > > Woe to YSP when they loose the only thing that has
> helped
> > > them stay 2nd to MMR in the important money demo all
> these
> >
> > > years. They are doomed.
> >
> > It is a possibility that without Stern YSP will be the 3rd
>
> > ranked rock station in Philly, behind both MGK and MMR.
> >
> Evem that seems optimistic. Remember they haven't really
> had to fight for raitings for, what 17 year now because
> Howard brought in so many they could get rich off his
> numbers and the rest of the day just coasted. In the
> important money demos 18-34, 18-44, 25-34 and so on, MMR has
> beaten YSP many times in the past, except in mornings. I
> think they are going to have to be in shock when Howand
> leaves, because even if they can find good organized morning
> shows willing to jump into the fire, Howard's fans will hate
> them, just on principle. How will their daytime numbers
> crumble when they don't have Howard to boost them up any
> more?
>

Imagine how much worse it's gonna be for WJSE in Atlantic City! They should sell that thing, like, pronto!
 
Re: Ratings Talk//A different angle

> Oldies 98, in the face of great speculation about jackshit,
> is holding up quite well. Infinity would be nuts.

They are - they blew up CBS-FM and WJMK for Jack and were beaten to the punch by GM on the Variety Hits format. The 1st chance they get - either a raitings drop or GM moving on to the next format of the month - WOGL as Oldies 98/98.1 WOGL will cease to be. Not that it isnt in run by incompetent people - Tommy McCarthy knows his stuff, Tony Davis's work are great examples of how to image a oldies station, and all the jocks click with the station (hell, the weekend warriors are even great!).

I just dont trust Infinity as far as I could throw my Cadillac (or Bob Chargers). They have zero confidence in the format, and the latest attempt (the same lame moniker change that all the CC stations have now) to young up the demo (the greatest hits of the 60's & 70's) sounds allot more myopic than the Motown, Soul, & Great R&R moniker (which I though was a better description of their brand of oldies).

Keep in mind - WOGL is one of the best oldies stations in the country. They still have three great weekend shows that keep me tuned in all weekend (even when Im not in the listening area - I stream them on a private stream when I go to Houston). The best that I can hope for is that WPEN goes 50kW and that Pantano, Hyski, Holiday & McCarthy have a station to go to when the inevitable happens. <P ID="signature">______________

AOL IM: wnjoldies or jamminoldies105
CBS-FM lives at http://67.83.115.5:8010
Oldies Board co-moderator</P>
 
Re: Ratings:Talk/WJJZ

Talk is beginning to show some ratings reduction nationwide. The only exception is NYC where talk in general is down but Rush is doing better than ever. Air America is barely making a dent. The WWDB points are probably thanks to Imus, whose entire show airs during later spring and early summer. Once sign-on again is 7:30am, they will disappear.

The WJJZ situation is serious. Lopping off the live jocks is apparently not going over well with the listeners. I don't mind it, but the friendly feel of the station is gone and apparently missed. Plus the stale music situation is not keeping listeners for long enough periods of time. New R&B choices means WJJZ should turn to more Contemporary Jazz and less R&B.

> WPHT out of the top 10 and down. WIP also way down. WHAT
> is WHERE? Not a good talk book except a few tenths up
> squeeked out by WNTP & WWDB. WXTU solidly back in the top
> 10. The PST/Hawk flip had little effect here. Looks like
> the Praise audience was untapped because its a much bigger
> growth than the little bit DAS-AM lost. Wasn't long ago
> that JJZ was consistently in the top 10.
>
 
> > WPHT should be Top 10, but alas...
>
> "Should be?" Why exactly?
>

They have the market to themselves, Phillies aren't too TOO bad this year (still making a run at it), and the programs are right on point. Why NOT be in the top 10? Could it be because we're not in an election cycle and no terrorism at home?

> > Funny, I didnt see [WNTP & WWDB] listed....did I miss
> something?
>
> Look at R&R; not All Access. All Access doesn't list
> anything that shows up with anything under 1.0.
>
> > All I can suggest is....Tampa did it (Q105), CC did it
> with
> > Sunny....why not bring back Eagle 106, with an 80's HEAVY
> > Hot AC feel???
>
> Do you really think 80's-heavy would work here? (Or
> anywhere?) IMO, it'd have a better shot if it leaned on
> 90's Pop & AC. If only we had the money to do the research!
> It's the only way we'll ever know for sure!
>
It couldn't HURT! IMO, OGL and Sunny are mired in the 70's. I suggested 80's since that's the music most people will identify with Eagle. Late 80's to early 90's. Ben = non-factor, at this point. I'm not disputing your reply....just trying to fortify it. I don't think we're too far off from each other's opinions. Alas, it's grea to speculate, eh?
<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
 
> > WPHT should be Top 10, but alas...
>
> "Should be?" Why exactly?
>
> > Funny, I didnt see [WNTP & WWDB] listed....did I miss
> something?
>
> Look at R&R; not All Access. All Access doesn't list
> anything that shows up with anything under 1.0.
>
> > All I can suggest is....Tampa did it (Q105), CC did it
> with
> > Sunny....why not bring back Eagle 106, with an 80's HEAVY
> > Hot AC feel???
>
> Do you really think 80's-heavy would work here? (Or
> anywhere?) IMO, it'd have a better shot if it leaned on
> 90's Pop & AC. If only we had the money to do the research!
> It's the only way we'll ever know for sure!
>

A 80's heavy station was tried here with The Point and it burned out. Plus doesn't BEN-FM currently fit that description?
 
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