2
2OLD4RADIO
Guest
ANY THOUGHTS ON WHAT THE 12+ NUMBERS MEAN?
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E
edwardrmurrow
Guest
> ANY THOUGHTS ON WHAT THE 12+ NUMBERS MEAN?
>
Somebody 12 years and older listens to the radio. Don't worry students need to be fully immunized by the first day of school.
>
Somebody 12 years and older listens to the radio. Don't worry students need to be fully immunized by the first day of school.
G
Glawnow
Guest
> ANY THOUGHTS ON WHAT THE 12+ NUMBERS MEAN?
>
Well, without looking at breakdowns, IMHO it appears that KKYR has finally reached and learned how to maintain ratings at the lowest end of where they used to be pre-1998. That is not a criticism; a lot of radio stations would love to be able to say that! KPWW got almost all the CHR ratings this time and isn't sharing as much with KRUF. KTOY and KZRB are just bouncing a few shares back and forth between each other.
Stations in the middle of the pack (KPGG, KTAL, KYGL, and KEWL) are apparently benefitting from the group of listeners surveyed for this book...listeners who are not as interested in the Shreveport market (KTAL excepted) as the group of listeners surveyed in the previous couple of books. Indeed, the rise in both Active and Classic Rock ratings for a Spring book is interesting. Based on the jump from 2.2 to 5.9, I guess it's safe to say the group of listeners surveyed also enjoy the conservative talk radio heard on KTFS (what happened this spring to spike such numbers? I would have thought they would have enjoyed these numbers last fall). This could also mean that young/black/hispanic/etc listeners did not return their diaries like they did the last few books and middle-class middle-age white male listeners have a higher percentage of representation than they have had. It's hard to tell w/o seeing surveyed audience numbers.
Disappointing numbers for KMJI and KFYX. Both stations took ugly hits after decent fall numbers. Were the fall numbers an aberration for these two stations?
Without more information, this is the best I can come up with off the top of my head. Again, this is just IMHO, YMMV.
>
Well, without looking at breakdowns, IMHO it appears that KKYR has finally reached and learned how to maintain ratings at the lowest end of where they used to be pre-1998. That is not a criticism; a lot of radio stations would love to be able to say that! KPWW got almost all the CHR ratings this time and isn't sharing as much with KRUF. KTOY and KZRB are just bouncing a few shares back and forth between each other.
Stations in the middle of the pack (KPGG, KTAL, KYGL, and KEWL) are apparently benefitting from the group of listeners surveyed for this book...listeners who are not as interested in the Shreveport market (KTAL excepted) as the group of listeners surveyed in the previous couple of books. Indeed, the rise in both Active and Classic Rock ratings for a Spring book is interesting. Based on the jump from 2.2 to 5.9, I guess it's safe to say the group of listeners surveyed also enjoy the conservative talk radio heard on KTFS (what happened this spring to spike such numbers? I would have thought they would have enjoyed these numbers last fall). This could also mean that young/black/hispanic/etc listeners did not return their diaries like they did the last few books and middle-class middle-age white male listeners have a higher percentage of representation than they have had. It's hard to tell w/o seeing surveyed audience numbers.
Disappointing numbers for KMJI and KFYX. Both stations took ugly hits after decent fall numbers. Were the fall numbers an aberration for these two stations?
Without more information, this is the best I can come up with off the top of my head. Again, this is just IMHO, YMMV.
A
arklatexradioguy
Guest
Texarkana has no active rock station KPGG is classic country switched in Jan. KTFS might have picked up numbers from the demise of KKTK 1400
> > ANY THOUGHTS ON WHAT THE 12+ NUMBERS MEAN?
> >
> Well, without looking at breakdowns, IMHO it appears that
> KKYR has finally reached and learned how to maintain ratings
> at the lowest end of where they used to be pre-1998. That is
> not a criticism; a lot of radio stations would love to be
> able to say that! KPWW got almost all the CHR ratings this
> time and isn't sharing as much with KRUF. KTOY and KZRB are
> just bouncing a few shares back and forth between each
> other.
>
> Stations in the middle of the pack (KPGG, KTAL, KYGL, and
> KEWL) are apparently benefitting from the group of listeners
> surveyed for this book...listeners who are not as interested
> in the Shreveport market (KTAL excepted) as the group of
> listeners surveyed in the previous couple of books. Indeed,
> the rise in both Active and Classic Rock ratings for a
> Spring book is interesting. Based on the jump from 2.2 to
> 5.9, I guess it's safe to say the group of listeners
> surveyed also enjoy the conservative talk radio heard on
> KTFS (what happened this spring to spike such numbers? I
> would have thought they would have enjoyed these numbers
> last fall). This could also mean that
> young/black/hispanic/etc listeners did not return their
> diaries like they did the last few books and middle-class
> middle-age white male listeners have a higher percentage of
> representation than they have had. It's hard to tell w/o
> seeing surveyed audience numbers.
>
> Disappointing numbers for KMJI and KFYX. Both stations took
> ugly hits after decent fall numbers. Were the fall numbers
> an aberration for these two stations?
>
> Without more information, this is the best I can come up
> with off the top of my head. Again, this is just IMHO, YMMV.
>
> > ANY THOUGHTS ON WHAT THE 12+ NUMBERS MEAN?
> >
> Well, without looking at breakdowns, IMHO it appears that
> KKYR has finally reached and learned how to maintain ratings
> at the lowest end of where they used to be pre-1998. That is
> not a criticism; a lot of radio stations would love to be
> able to say that! KPWW got almost all the CHR ratings this
> time and isn't sharing as much with KRUF. KTOY and KZRB are
> just bouncing a few shares back and forth between each
> other.
>
> Stations in the middle of the pack (KPGG, KTAL, KYGL, and
> KEWL) are apparently benefitting from the group of listeners
> surveyed for this book...listeners who are not as interested
> in the Shreveport market (KTAL excepted) as the group of
> listeners surveyed in the previous couple of books. Indeed,
> the rise in both Active and Classic Rock ratings for a
> Spring book is interesting. Based on the jump from 2.2 to
> 5.9, I guess it's safe to say the group of listeners
> surveyed also enjoy the conservative talk radio heard on
> KTFS (what happened this spring to spike such numbers? I
> would have thought they would have enjoyed these numbers
> last fall). This could also mean that
> young/black/hispanic/etc listeners did not return their
> diaries like they did the last few books and middle-class
> middle-age white male listeners have a higher percentage of
> representation than they have had. It's hard to tell w/o
> seeing surveyed audience numbers.
>
> Disappointing numbers for KMJI and KFYX. Both stations took
> ugly hits after decent fall numbers. Were the fall numbers
> an aberration for these two stations?
>
> Without more information, this is the best I can come up
> with off the top of my head. Again, this is just IMHO, YMMV.
>
G
Glawnow
Guest
Sorry, it's been a few months since I've been in the market, so I didn't remember KPGG's switch. Though, if there is one less rock station in town, that might explain the rise in KTAL's numbers.
Just to elaborate on a comment I made about KKYR, I think Mario is doing a fine job there. Notice how he has grown the ratings slowly but surely since his arrival, not going for the quick cheap stunt that would spike ratings, but instead depending on building the audience bit by bit over the long haul. While there are some things the station does (I can pick it up once in a while) that I can't say I am thrilled about, he should be very proud of his overall work. There are stations in Shreveport, Ft. Smith, Little Rock, etc. (heck, anywhere!), that would die for numbers anywhere near the ones they had pre-consolidation.
> Texarkana has no active rock station KPGG is classic country
> switched in Jan. KTFS might have picked up numbers from the
> demise of KKTK 1400
>
>
>
> > > ANY THOUGHTS ON WHAT THE 12+ NUMBERS MEAN?
> > >
> > Well, without looking at breakdowns, IMHO it appears that
> > KKYR has finally reached and learned how to maintain
> ratings
> > at the lowest end of where they used to be pre-1998. That
> is
> > not a criticism; a lot of radio stations would love to be
> > able to say that! KPWW got almost all the CHR ratings this
>
> > time and isn't sharing as much with KRUF. KTOY and KZRB
> are
> > just bouncing a few shares back and forth between each
> > other.
> >
> > Stations in the middle of the pack (KPGG, KTAL, KYGL, and
> > KEWL) are apparently benefitting from the group of
> listeners
> > surveyed for this book...listeners who are not as
> interested
> > in the Shreveport market (KTAL excepted) as the group of
> > listeners surveyed in the previous couple of books.
> Indeed,
> > the rise in both Active and Classic Rock ratings for a
> > Spring book is interesting. Based on the jump from 2.2 to
> > 5.9, I guess it's safe to say the group of listeners
> > surveyed also enjoy the conservative talk radio heard on
> > KTFS (what happened this spring to spike such numbers? I
> > would have thought they would have enjoyed these numbers
> > last fall). This could also mean that
> > young/black/hispanic/etc listeners did not return their
> > diaries like they did the last few books and middle-class
> > middle-age white male listeners have a higher percentage
> of
> > representation than they have had. It's hard to tell w/o
> > seeing surveyed audience numbers.
> >
> > Disappointing numbers for KMJI and KFYX. Both stations
> took
> > ugly hits after decent fall numbers. Were the fall numbers
>
> > an aberration for these two stations?
> >
> > Without more information, this is the best I can come up
> > with off the top of my head. Again, this is just IMHO,
> YMMV.
> >
>
Just to elaborate on a comment I made about KKYR, I think Mario is doing a fine job there. Notice how he has grown the ratings slowly but surely since his arrival, not going for the quick cheap stunt that would spike ratings, but instead depending on building the audience bit by bit over the long haul. While there are some things the station does (I can pick it up once in a while) that I can't say I am thrilled about, he should be very proud of his overall work. There are stations in Shreveport, Ft. Smith, Little Rock, etc. (heck, anywhere!), that would die for numbers anywhere near the ones they had pre-consolidation.
> Texarkana has no active rock station KPGG is classic country
> switched in Jan. KTFS might have picked up numbers from the
> demise of KKTK 1400
>
>
>
> > > ANY THOUGHTS ON WHAT THE 12+ NUMBERS MEAN?
> > >
> > Well, without looking at breakdowns, IMHO it appears that
> > KKYR has finally reached and learned how to maintain
> ratings
> > at the lowest end of where they used to be pre-1998. That
> is
> > not a criticism; a lot of radio stations would love to be
> > able to say that! KPWW got almost all the CHR ratings this
>
> > time and isn't sharing as much with KRUF. KTOY and KZRB
> are
> > just bouncing a few shares back and forth between each
> > other.
> >
> > Stations in the middle of the pack (KPGG, KTAL, KYGL, and
> > KEWL) are apparently benefitting from the group of
> listeners
> > surveyed for this book...listeners who are not as
> interested
> > in the Shreveport market (KTAL excepted) as the group of
> > listeners surveyed in the previous couple of books.
> Indeed,
> > the rise in both Active and Classic Rock ratings for a
> > Spring book is interesting. Based on the jump from 2.2 to
> > 5.9, I guess it's safe to say the group of listeners
> > surveyed also enjoy the conservative talk radio heard on
> > KTFS (what happened this spring to spike such numbers? I
> > would have thought they would have enjoyed these numbers
> > last fall). This could also mean that
> > young/black/hispanic/etc listeners did not return their
> > diaries like they did the last few books and middle-class
> > middle-age white male listeners have a higher percentage
> of
> > representation than they have had. It's hard to tell w/o
> > seeing surveyed audience numbers.
> >
> > Disappointing numbers for KMJI and KFYX. Both stations
> took
> > ugly hits after decent fall numbers. Were the fall numbers
>
> > an aberration for these two stations?
> >
> > Without more information, this is the best I can come up
> > with off the top of my head. Again, this is just IMHO,
> YMMV.
> >
>
M
Musicradio
Guest
> Sorry, it's been a few months since I've been in the market,
> so I didn't remember KPGG's switch. Though, if there is one
> less rock station in town, that might explain the rise in
> KTAL's numbers.
>
> Just to elaborate on a comment I made about KKYR, I think
> Mario is doing a fine job there. Notice how he has grown the
> ratings slowly but surely since his arrival, not going for
> the quick cheap stunt that would spike ratings, but instead
> depending on building the audience bit by bit over the long
> haul. While there are some things the station does (I can
> pick it up once in a while) that I can't say I am thrilled
> about, he should be very proud of his overall work. There
> are stations in Shreveport, Ft. Smith, Little Rock, etc.
> (heck, anywhere!), that would die for numbers anywhere near
> the ones they had pre-consolidation.
>
>
Do you know Mario?
> so I didn't remember KPGG's switch. Though, if there is one
> less rock station in town, that might explain the rise in
> KTAL's numbers.
>
> Just to elaborate on a comment I made about KKYR, I think
> Mario is doing a fine job there. Notice how he has grown the
> ratings slowly but surely since his arrival, not going for
> the quick cheap stunt that would spike ratings, but instead
> depending on building the audience bit by bit over the long
> haul. While there are some things the station does (I can
> pick it up once in a while) that I can't say I am thrilled
> about, he should be very proud of his overall work. There
> are stations in Shreveport, Ft. Smith, Little Rock, etc.
> (heck, anywhere!), that would die for numbers anywhere near
> the ones they had pre-consolidation.
>
>
Do you know Mario?
G
Glawnow
Guest
Do I know Mario?
Well, I met him two or three times at industry functions in Nashville. He may have been working in Texarkana the first time but I know he was in Hot Springs at least the second time I saw him. I also know a couple of people who have worked with him and liked him. I can't say I know him any better than that but KKYR had some rough books from 1998 on, and if memory serves me right, the last 3 or 4 years have seen the station consistently rising in the ratings back into the upper teens...15something...16something...and then 17.3 and now 17.5. Not flashy, but consistent. And that is saying something today, what with the quality of the music so variable the last few years and corporate offices focusing on first this station, then that one down the hall. Would I change 5 million things at KKYR if I were there? Absolutely. But from my few personal impressions and from what others have told me, Mario seems to be a good guy and he runs as steady a ship as he can.
> > Sorry, it's been a few months since I've been in the
> market,
> > so I didn't remember KPGG's switch. Though, if there is
> one
> > less rock station in town, that might explain the rise in
> > KTAL's numbers.
> >
> > Just to elaborate on a comment I made about KKYR, I think
> > Mario is doing a fine job there. Notice how he has grown
> the
> > ratings slowly but surely since his arrival, not going for
>
> > the quick cheap stunt that would spike ratings, but
> instead
> > depending on building the audience bit by bit over the
> long
> > haul. While there are some things the station does (I can
> > pick it up once in a while) that I can't say I am thrilled
>
> > about, he should be very proud of his overall work. There
> > are stations in Shreveport, Ft. Smith, Little Rock, etc.
> > (heck, anywhere!), that would die for numbers anywhere
> near
> > the ones they had pre-consolidation.
> >
> >
> Do you know Mario?
>
Well, I met him two or three times at industry functions in Nashville. He may have been working in Texarkana the first time but I know he was in Hot Springs at least the second time I saw him. I also know a couple of people who have worked with him and liked him. I can't say I know him any better than that but KKYR had some rough books from 1998 on, and if memory serves me right, the last 3 or 4 years have seen the station consistently rising in the ratings back into the upper teens...15something...16something...and then 17.3 and now 17.5. Not flashy, but consistent. And that is saying something today, what with the quality of the music so variable the last few years and corporate offices focusing on first this station, then that one down the hall. Would I change 5 million things at KKYR if I were there? Absolutely. But from my few personal impressions and from what others have told me, Mario seems to be a good guy and he runs as steady a ship as he can.
> > Sorry, it's been a few months since I've been in the
> market,
> > so I didn't remember KPGG's switch. Though, if there is
> one
> > less rock station in town, that might explain the rise in
> > KTAL's numbers.
> >
> > Just to elaborate on a comment I made about KKYR, I think
> > Mario is doing a fine job there. Notice how he has grown
> the
> > ratings slowly but surely since his arrival, not going for
>
> > the quick cheap stunt that would spike ratings, but
> instead
> > depending on building the audience bit by bit over the
> long
> > haul. While there are some things the station does (I can
> > pick it up once in a while) that I can't say I am thrilled
>
> > about, he should be very proud of his overall work. There
> > are stations in Shreveport, Ft. Smith, Little Rock, etc.
> > (heck, anywhere!), that would die for numbers anywhere
> near
> > the ones they had pre-consolidation.
> >
> >
> Do you know Mario?
>
2
2OLD4RADIO
Guest
WHAT ABOUT THE BOB STATION?
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