The changes are quite significant, in my humble opinion. Two months ago KBKS Power songs played 80 times a week. Today they play at 100 times a week, typical power rotation for a Mainstream CHR. Secondary powers play at 70 times a week, two months ago KBKS secondary played 40 times a week. Recurrent songs now occupy 30% of the KBKS playlist compared to 20% two months ago. The net result is the station plays big hits more often. About 25% of the non-hit songs are gone in favor of spinning big hits like Kanye and Justin more often. You tune in, you hear hit music. A new commercial clock was instituted adding longer music sweeps and imaging was pulled back to be a bit less "boss Jock" in your face. It blends more with the sound of the station. The station also is dayparted with more recurrent titles during the day. The net result is a hit machine that has few interuptions. Major market CHR is about playing hits. 18-34 year old's tune in for hits, not new music or variety. They have the internet, ipods and fileswapping for that. Play the hits and you win in the Mainstream CHR world. It is really quite simple.
The airstaff has changed with Marcus in afternoons and Tyler moving to nights, upgrades in both shifts and both delivered number one numbers in the September extraps. Mornings and mid-days were up too, but still need work. All talent have been pulled back to allow the music to be more forefront. Pretty much basic CHR mechanics. When literally 33% of your playlist are mid-level wannabe songs or out of format songs like Dixie Chicks or John Mayer, no wonder the station suffered. These obvious mistakes allowed niche format like MOVIN to get a foothold. Early trends and research shows KBKS is on its way back. MOVIN, will be cut in half this Fall from its summer number. Very encouraging for the staff and good people at KBKS and for this market. Huge changes in just a couple of months.
