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Ratings (trends) Observations

RMarino

RMarino

Spring '05 Phase 2 trends, which were released today, include the first half-of-a-month for Jack-FM and the new Oldies 97.1 and not surprising to me, both signals inched up a bit in 12+ and probably will continue to trend upward by the time the book comes out. I'm hearing Jack absolutely everywhere... from community pool parties at my apartment complex, to the guy's van parked next to me pumping gas, to Nashville area stores. It's huge. It was also somewhat amusing to hear Jack played in a store while they are spinning the Divinyls' "I Touch Myself" Hmmm... Jack may want to daypart that tune.

WJXA down a few points... what caused that??

I'm happy to see WSIX regaining a big lead against the other country stations. I'll admit that I wasn't a big fan of the station at first (prefering The Wolf), but really the Big 98's music is right on and their air talent is top notch.

WANT 98.9.... maybe there is something to that "improved signal" speculation mentioned a few posts down. WANT has been showing up in the Nashville book a lot lately.

WCVQ Q108... finally shows up again after about a year of not. Looks like some ex-Star 97 listeners have migrated there.

WMDB 880... I only mention this because I have lived here for 8 months and today I discovered this station for the first time. Usually my dial spinning is at night, so I've missed this daytime-only station. Plus Radio-Locator.com lists it as "Gospel" so I dismissed it, but I've heard all classic soul today. Great music, but it really sounds like a small-town station and I'm curious as to why they beat the much more professional sounding WVOL. Signal issues perhaps?

Oh and wow... WNFN 106.7 The Fan's ratings have gone up 50%!!! Oh but wait, that only puts it at a 0.6!
 
Before you get too excited about Jack, remember that Jammin' Oldies did this, too. And we know where that format is today: nowhere.

However, I think SCC will be enlightened by their female numbers on Jack. I heard it in a Dollar General store yesterday where the entire work force consisted of females, and looking at Mix's big drop, the women might have found a friend in Jack.<P ID="signature">______________
Bob
Moderator, Nashville board
Radio-Info.com--Always Tuned In</P>
 
Ratings

*** In the all-important 25-54 sales demo, both stations had noticable increases.
Could this be one of those wierd win/win situations? We'll know in a year or so.

> Spring '05 Phase 2 trends, which were released today,
> include the first half-of-a-month for Jack-FM and the new
> Oldies 97.1 and not surprising to me, both signals inched up
> a bit in 12+ and probably will continue to trend upward by
> the time the book comes out. I'm hearing Jack absolutely
> everywhere... from community pool parties at my apartment
> complex, to the guy's van parked next to me pumping gas, to
> Nashville area stores. It's huge. It was also somewhat
> amusing to hear Jack played in a store while they are
> spinning the Divinyls' "I Touch Myself" Hmmm... Jack may
> want to daypart that tune.
>
> WJXA down a few points... what caused that?

*** the glow from all-holiday music has likely faded. These stations usually benefit not just in Nov-Dec but for a few months afterward. Might explain it.
 
> Before you get too excited about Jack, remember that Jammin'
> Oldies did this, too. And we know where that format is
> today: nowhere.
>
> However, I think SCC will be enlightened by their female
> numbers on Jack. I heard it in a Dollar General store
> yesterday where the entire work force consisted of females,
> and looking at Mix's big drop, the women might have found a
> friend in Jack.
>
.....Also, 96.3's 35-64 numbers are up..which is much more indicative
of Oldies than Jack..let's wait til next month before we start singing
Jack's praises..
 
> .....Also, 96.3's 35-64 numbers are up..which is much more
> indicative
> of Oldies than Jack..let's wait til next month before we
> start singing
> Jack's praises..

Excellent point. Even when the book comes out we won't know for sure, unless we can extrapolate June and compare it with phase 1 and 2 of these trends.

But based on everywhere I'm hearing Jack, I'm predicting good things.
 
> It was also somewhat
> amusing to hear Jack played in a store while they are
> spinning the Divinyls' "I Touch Myself" Hmmm... Jack may
> want to daypart that tune.

Is it possible we were in the same store? I also was in a store while that was playing on Jack recently. Had the same reaction.

> WANT 98.9.... WCVQ Q108... WMDB 880... WNFN 106.7

Embarrassing is the only word I can think of when seeing that two out-of-town FMs, and a daytime AM (plus three more fairly weak AMs, a fringe simulcast duo, and a fringe AM talker that hardly even gets to the outskirts of town) beats out an FM belonging to one of radio's major corporate players. How do they explain their changes upline? "But, we sure wiped that 26th-rated station off the map, didn't we?" "For this we're in a suit?" Given what the #3 ranked AM is doing here with a particular genre of gospel, and considering that same genre is #1 over in Memphis... I think I'd try that out at 106.7.
 
Re: Ratings

> >
> > WJXA down a few points... what caused that?
>
> *** the glow from all-holiday music has likely faded. These
> stations usually benefit not just in Nov-Dec but for a few
> months afterward. Might explain it.
>
There is a problem with your explaination, WJXA Mix 92.9 never went all-holiday music, other than the 36 hour period from Noon Christmas Eve until Midnight Christmas. In fact, Mix 92.9 played less holiday music this year than they have in years past. I have lived in the Nashville almost 20 years and WJXA has never gone all-holiday music in December in that twenty year period. Others stations have, but not Mix 92.9. <P ID="edit"><FONT class="small">Edited by jwk1979 on 07/08/05 01:39 PM.</FONT></P>
 
xmas muzak

I'm not there, so you would know better. I was told they did- if not WJXA,
who DID go all-holiday down there? thanks.

> WJXA Mix 92.9 never went all-holiday music, other than the 36 hour period
> from Noon Christmas Eve until Midnight Christmas.
 
Re: xmas muzak

> I'm not there, so you would know better. I was told they
> did- if not WJXA,
> who DID go all-holiday down there? thanks.

I think the only ones who did that were WFFI/WFFH "94 FM The Fish."
 
> Before you get too excited about Jack, remember that Jammin'
> Oldies did this, too. And we know where that format is
> today: nowhere.

Jammin' Oldies are on in Cincinnati, WMOJ-FM 94.9, "Mojo 94.9", www.mojo949.com.
 
> > Before you get too excited about Jack, remember that
> Jammin'
> > Oldies did this, too. And we know where that format is
> > today: nowhere.
>
> Jammin' Oldies are on in Cincinnati, WMOJ-FM 94.9, "Mojo
> 94.9", www.mojo949.com.
>

Cincinnati = nowhere
 
> > Before you get too excited about Jack, remember that
> Jammin'
> > Oldies did this, too. And we know where that format is
> > today: nowhere.
>
> Jammin' Oldies are on in Cincinnati, WMOJ-FM 94.9, "Mojo
> 94.9", www.mojo949.com.

The problem with most of the Jammin' Oldies stations is that they never evolved. They kept the same songs, never updated their imaging. Guess what.. they burned out. It is a good lession for Jack. Already I'm hearing many of those "oh-wow" songs over and over again. "Nobody's Fool" by Cinderella is great to hear once a month, not 3 or 4 times a week. And, they need to add some air talent or it's going to get stale twice as fast.
 
Re: Ratings

> >
> > WJXA down a few points... what caused that?
>
> *** the glow from all-holiday music has likely faded. These
> stations usually benefit not just in Nov-Dec but for a few
> months afterward. Might explain it.
>
Mix had a huge spike in February which carried the book.
It is/was expected that this time around it would be
closer to normal, although I think this dip was a little
more severe than what anyone thought.
 
> Before you get too excited about Jack, remember that Jammin'
> Oldies did this, too. And we know where that format is
> today: nowhere.
>
> However, I think SCC will be enlightened by their female
> numbers on Jack. I heard it in a Dollar General store
> yesterday where the entire work force consisted of females,
> and looking at Mix's big drop, the women might have found a
> friend in Jack.
>

Interesting discussion. Is Jack really affecting Mix?<P ID="signature">______________
Kevin</P>
 
> > > Before you get too excited about Jack, remember that
> > Jammin'
> > > Oldies did this, too. And we know where that format is
> > > today: nowhere.
> >
> > Jammin' Oldies are on in Cincinnati, WMOJ-FM 94.9, "Mojo
> > 94.9", www.mojo949.com.
> >
>
> Cincinnati = nowhere
>

Wrong. Cincinnati is a pretty big market.<P ID="signature">______________
Kevin</P>
 
> > .....Also, 96.3's 35-64 numbers are up..which is much more
>
> > indicative
> > of Oldies than Jack..let's wait til next month before we
> > start singing
> > Jack's praises..
>
> Excellent point. Even when the book comes out we won't know
> for sure, unless we can extrapolate June and compare it with
> phase 1 and 2 of these trends.
>
> But based on everywhere I'm hearing Jack, I'm predicting
> good things.
>

I am sure a lot of it is listener curiosity, but according to you, it seems like it is still doing well. I guess in two books or so, we can predict the demise or flourish of Jack.<P ID="signature">______________
Kevin</P>
 
> > > > Before you get too excited about Jack, remember that Jammin'
> > > > Oldies did this, too. And we know where that format is
> > > > today: nowhere.
> > >
> > > Jammin' Oldies are on in Cincinnati, WMOJ-FM 94.9, "Mojo
> > > 94.9", www.mojo949.com.
> >
> > Cincinnati = nowhere
>
> Wrong. Cincinnati is a pretty big market.

I think the point that's trying to be made is that following the surge in the Jammin' Oldies format in top markets, its only major haven left is Cincinnati.<P ID="signature">______________


New York City Radio and TV</P>
 
> The problem with most of the Jammin' Oldies stations is that
> they never evolved. They kept the same songs, never updated
> their imaging. Guess what.. they burned out. It is a good
> lession for Jack. Already I'm hearing many of those
> "oh-wow" songs over and over again. "Nobody's Fool" by
> Cinderella is great to hear once a month, not 3 or 4 times a
> week. And, they need to add some air talent or it's going to
> get stale twice as fast.
>
But isn't that the problem with any radio format, especially with stations relying on classic or older songs, the repetitiveness. I have heard some songs as many as 5 to 6 times a week on Oldies 96.3 and now on Oldies 97.1 and on occassion, even twice a day. The River has some songs on "Heavy" rotation, which means those songs are getting played every two to three hours. And hardly a day goes by on Mix 92.9 that you don't hear either "This Very Monent" by Billy Vera, "Baker Street" by Gerry Rafferty, "Slowhand" & "Fire" by the Pointer Sisters or "Flashdance" by Irene Cara at some time during the workday. I have even heard a couple of those songs played during the morning show only to be repeated by lunch. If repetitiveness were the problem with Jack and is going to cause it to get stale, wouldn't that also cause every other station and format in Nashville to get stale as well?
 
> > > > > Before you get too excited about Jack, remember that
> Jammin'
> > > > > Oldies did this, too. And we know where that format
> is
> > > > > today: nowhere.
> > > >
> > > > Jammin' Oldies are on in Cincinnati, WMOJ-FM 94.9,
> "Mojo
> > > > 94.9", www.mojo949.com.
> > >
> > > Cincinnati = nowhere
> >
> > Wrong. Cincinnati is a pretty big market.
>
> I think the point that's trying to be made is that following
> the surge in the Jammin' Oldies format in top markets, its
> only major haven left is Cincinnati.
>

Correct, I'm aware of Cincinnati's size. 23 is nothing to sneeze at. But seeing as how Jammin' Oldies had New York, LA, Chicaco, et al, its nothin' compaired to 5-7 years ago.
 
song repetition

It's not unusual for library-based stations to have some songs repeat on the same day- but that should be something like "Baker Street" playing at 11am and then again the next overnight sometime. It's called "Recycling" and done properly, it really works great.

Where stations and Programmers run into problems is lousy rotation set-ups in Selector. The really good Programmers can make 400 songs sound like more variety than a go-through-the-motions PD or MD playing 1,000 songs. But, it has to be done right. What's not acceptable is lousy category and rotation maintenance and "My Girl" play Monday at 8am, Tuesday at 1pm, Wednesday at 4 and Thursday at 8pm (for example). So, then you compound that times how many titles you have in Power rotations and the result you get is a station that sounds like it's playing the same 150 songs over & over again. It's not impossible to "play the hits" yet keep the station sounding fresh. It takes a lot of work, attention to detail and TLC- but that is a Programmer's job, after all.

The River, for example, is a CHR and part of the expection from CHR listeners (and always has been) is to play the biggest, most in-demand hits with more frequency, understanding MOST (not all, most) radio listeners tune-in 15-20 minutes at a time, 3-4 times per day.


> >
> But isn't that the problem with any radio format, especially
> with stations relying on classic or older songs, the
> repetitiveness. I have heard some songs as many as 5 to 6
> times a week on Oldies 96.3 and now on Oldies 97.1 and on
> occassion, even twice a day. The River has some songs on
> "Heavy" rotation, which means those songs are getting played
> every two to three hours. And hardly a day goes by on Mix
> 92.9 that you don't hear either "This Very Monent" by Billy
> Vera, "Baker Street" by Gerry Rafferty, "Slowhand" & "Fire"
> by the Pointer Sisters or "Flashdance" by Irene Cara at some
> time during the workday. I have even heard a couple of those
> songs played during the morning show only to be repeated by
> lunch. If repetitiveness were the problem with Jack and is
> going to cause it to get stale, wouldn't that also cause
> every other station and format in Nashville to get stale as
> well?
>
 
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