Ratings without numbers

[TheRealOtherNeil]

Let's get the obvious out of the way,
Top rated station is once again - Sunny 100.1. Next is Q100 and third is WGST.

V103 stayed the same while WSB gained significantly.

B98.5, in anticipation of Steve and Vicki, took a hit.

Not that we ever talk about them but Hot fell too.

Kicks, the Fish and The Beat were flat.

Q100, despite being second, gained a little, probably due to the stronger signal. One has to wonder if Bert's numbers jumped at all.

680 The Fan continues to pummel Brisket's Folly at 790.

Dave fell a little. I am sure that the 25 people who listened to Chris Orf in the morning left when they heard Zakk Tyler.

<sarcasm>For the second straight book, 99x.com failed to show up in the ratings. Getting Steve back should help that.<sarcasm/>

Last but not least, Rock 100.5 showed up with a guitar amp from Spinal Tap.

As far as companies, Cox on top. Clear Channel's highest rated station was The Bull <sarcasm>just missing the top ten by three positions.<sarcasm/>

Notice how I had this before Rodney Ho. What does he do at the AJC?

Discuss.

 

[burksy]

I've seen some numbers. To answer one question, Bert went up a good bit. Also Star had a pretty awful book, which probably won't slow the Nudge out rumors.

Sadly for Inside your Head, with basically only being a station for a little over half of this phase, Rock 100.5 pulled what would extrapulate to around 3 share 12+, and TRG would be somewhere in the 5-6 share range.

 

[RoddyFreeman]

B98.5, in anticipation of Steve and Vicki, took a hit.

That's probably because they lost a couple of weeks of Christmas music (end of November).

 

[rho01]

I don't usually write about trend numbers because they have so many variables to them and are not properly weighted. But I was told both Bert and the Regular Guys had a good month in February (as did Rude and Perry) while most of the new morning shows were slow out of the gate.

 

[LarryWachs]

LOL @ "Brisket's Folly"

 

[Sykotik Monkey]

I know The Regular Guys already had a built in fan base, but where did all the Rock 100.5 listeners come from? I have a hard time believing they inherited 99X's audience (they didn't get me, and I'm reasonably sure at least one other vocal poster on this board) and if Dave lost listeners, are they believed to have gone to Rock 100 also?

 

[Dano_Murf]

Personally - best radio mix since I have been here (1993); while I've always liked The Regular Guys, I absolutely love Erin's playlist...not sure who picks it...not sure I care...it has been excellent so far.

I also have always liked Axel's PM personality and music selection...

I hope they keep it going in the same direction...well done...

 

[TheGreenskeeper]

TRGv3 show is great. Their site is actually updated daily with fresh Southside Steve TV and audio downloads and lookout Bert…Tuna Tuesday’s (no weanis, nada) prove that women dig it too. I predict big numbers for Larry, Eric, and Steve. And Tim. And Mark.

 

[atlsportsnut]

Neil,
Your post made me look up the sports radio numbers for your buddy Brisket. What a whoopin!
Rude and Perry have Steak and the boys almost by triple the margin.
The Afternoon Saloon is going to have to sell half price drinks because they are down by 64% to B&K.
Even syndicated programming is clobbering whatever the Zone throws at 680 from 10-3.
Why did they ever move Ryan and Doug out of afternoon drive? This is a disaster.
It appears that the boys at 680 have officially won the sports talk radio war.
I was a slow convert, 50/50 as recently as last year, but it is clear 790 needs a good house cleaning.
They can't keep rearranging the deck chairs on the Titanic.
They are also getting into the habit of trying to sell with old numbers against 680.
When will as you say brisket realize that he has to remove himself to attempt to salvage the situation?
It is clear that the sports audience has made 680 king of that genre, plus a very viable 18+ and top 5 males station.
The Dickeys must be lighting cigars and making their next offer to buy out 790 and mercifully end this thing.

 

[RTibbs]

I am astounded by those Fan numbers. Their current trend is where the two were combined last year. I expected Rock 100.5 to take a chunk out of their audience.

Rock 100.5 to me is one of the best stations I have heard in a long time from a music standpoint, certainly this decade. I can only relate it to 99x in the 90's. 99x was more of a promotions machine back then and the peak of the new rock music scene. But Rock offers a diverse piece of music and TRG III is rocking. They hit the ground running and haven't slowed up. They were correct in saying SSS was essential to the show. The station as a whole also came out of the gates the right way. No 10,00 songs in a row with no jocks. they start day one with every day part but mid-afternoons and filled that in about a month's time. Cumulus should be applauded on this.

I brought this up in earlier posts but what does it say if rock 100.5 puts up better numbers almost immediately than Q does now or certainly did on that frequency? I think it takes a little shine off of Bert and Q.

 

[jabba17]

I know The Regular Guys already had a built in fan base, but where did all the Rock 100.5 listeners come from? I have a hard time believing they inherited 99X's audience (they didn't get me, and I'm reasonably sure at least one other vocal poster on this board) and if Dave lost listeners, are they believed to have gone to Rock 100 also?

The glib answer is 96 Rock.

Cumulus's not-so-subtle jabs at the demise of 96 Rock, the Rock 100.5 moniker and logo, TRG, etc., aren't a coincidence. IMNSHO Rock 100.5 is what CC should have done with 96 Rock instead of blowing it up and coming up with Project. CC tried to pull a Susquehanna Power 99 to 99X-type transition and blew it. I'm betting when the book comes out that CC will be wishing that they had done something else with Buzz (maybe moved it to 105.7?) and just taken the River music off of 96 Rock-freshen it up-instead of blowing it up.

The serious answer is orphaned 96 Rock listeners, some 99X fans, and some River fans. Before Rock 100.5, my set-it-and-forget-it station was River, but only by default. Dave plays too much new stuff, B98.5 too much soft stuff, and Georgia 105 and Majic 102.9 are too iffy signal-wise to take that role. I haven't liked 99Xcrement since the late 90s when they fully departed from 80s alt/new wave--as I have said before, I could never really get into 90s rock, with some exceptions. Given a choice, I'd rather listen to 00s rock than 90s rock.

Rock 100.5 is a fun station and they are doing a great job IMO.

As an aside--what is the relationship between the Dickeys of Cumulus (Q100/Rock 100.5) and the Dickeys of Dickey Broadcasting (680/1230/1340 and formerly 104.7)?

 

[LarryWachs]

100.5 is delivering well, but I still can't figure out where the f*ck the Iron Maiden is. They play everything from that genre/period but them. Makes no sense.

 

[winreader]

I know The Regular Guys already had a built in fan base, but where did all the Rock 100.5 listeners come from? I have a hard time believing they inherited 99X's audience (they didn't get me, and I'm reasonably sure at least one other vocal poster on this board) and if Dave lost listeners, are they believed to have gone to Rock 100 also?

It's very simple. They finally found a radio station that left them when 96rock got too narrow musically and then fired TRG. Many likely came from satellite and Ipods. The cume was low, but the TSL was amongst the highest in town. A lot of pent up demand there for rock and TRG.

 

[Slider 8]

With all due respect...

You're all idiots who know nothing about ratings or stats.

1. Take a look in the back of the Arb books (if you still work in a station that gets one) and check the accuracy. They would never hold up in court or even a bad argument between drunks at a sports bar.

2. A trend is even worse. Bad weighting, a very small sample and it will include numbers that will never be used in the next book.

3. If you are arguing that Station "A" is showing up huge in the trends after only "x" time period, then you're just dumb. Not one radio buyer (except the idiot on this board) will ever buy based on a trend or believe that a station has "momentum" after a 30 day look.

Arguing over who is doing well or poor after one trend is pointless and stupid. It shows just how poorly you understand the ratings methodology.

Love,

Your mom.

 

[RTibbs]

100.5 is delivering well, but I still can't figure out where the f*ck the Iron Maiden is. They play everything from that genre/period but them. Makes no sense.

I heard them play Run to he hills a couple of times in the first few weeks.

 

[Rockdawg]

I agree with Slider that most of you are idiots and don't understand the trends.

If you want to take the x-trap at face value then Rodney's take was about right. The new NNX "Rock 100.5" had good AM Drive numbers. However the rest of their day was practically non-existent. Whoever it was saying that the trend would equate to a 5 share was truly smoking some really good crack and needs to share. It will be near impossible for NNX to get that high of a share in their first book with a big fat 0 in the first month of the Winter book! Think about it and do some math. Rock 100.5's ONLY saving grace from the trends was TRG. If the rest of the station stays where it is now and we are taking the x-trap as fact then there will be a major overhaul of Rock 100.5 within 6 months, it was just that ugly.

I will agree though that it was interesting to look at the x-trap in trying to find where the 99X listeners went because Project, Dave, and River all stayed pretty flat. Cume numbers were up for Dave and Project though.

And Jabba...to answer your question. They are all related. The Dickey family owns Cumulus. One of the Dickey brother's (Or one of the son's of Lew Dickey, David) runs Dickey Broadcasting (680 the fan et al).

 

[RoddyFreeman]

As an aside--what is the relationship between the Dickeys of Cumulus (Q100/Rock 100.5) and the Dickeys of Dickey Broadcasting (680/1230/1340 and formerly 104.7)?

Well, how do you get along with yourself?

 

[atlradiofan2]

Isn't the morning show anchor the same strategy that q100 took? They started with nothing but Bert and used that show to try and leverage listeners for the rest of the day.

Picking up the regular guys and duplicating 96rock in such an in-your-face way was a brilliant move. Not only do you have an instant base of listeners but we are a vengeful listener base. Happily celebrating the resurrection of our favorite brand while dancing on the grave of the station they replaced 96rock it with. So instant loyalty to a station that didn't exist. Successfully transferring a brand 96rock spent 30 years building.

Some genius at clear channel gave away the best FM brand in Atlanta and cumulus stood at the door and said thank you very much.

 

[Sykotik Monkey]

Picking up the regular guys and duplicating 96rock in such an in-your-face way was a brilliant move. Not only do you have an instant base of listeners but we are a vengeful listener base. Happily celebrating the resurrection of our favorite brand while dancing on the grave of the station they replaced 96rock it with. So instant loyalty to a station that didn't exist. Successfully transferring a brand 96rock spent 30 years building.

I hadn't thought about it, but you are right. That was a very smart move. I personally would love to see Clear Channel fight back by unveiling "96 X".

 

[jabba17]

And Jabba...to answer your question. They are all related. The Dickey family owns Cumulus. One of the Dickey brother's (Or one of the son's of Lew Dickey, David) runs Dickey Broadcasting (680 the fan et al).

Thanks! I figured it was the same family. Just wasn't sure who was in charge of DB since they're private and don't share that info on their websites (unlike Cumulus).