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Ratings: WOW

CC Cincinnati cluster is down except WLW & Mix 94.1 is up slightly.(Contemporary Christian WAKW beat Mix). Bonneville's 94.9 The Sound is way down, although it's knocking WEBN down a few points. Cumulus is up except for Supertalk which is not building much of an audience. R1 is doing well with Mojo still.
 
As for Dayton:

WGTZ still beat WDKF in the core demo's, where DKF soared was in the 12-24 which mean a pile of about...nothing in the sales world. GTZ still held their ground in 18-34 and 18-49. DKF is creeping up, but still not as strong as one would hope.

WHKO soared in the ratings. Looks like overall Cox had a great book in both television and radio.

Overall I would declare the winner to be Radio One / Mainline who took the majority of the upswings.

As for Cincinnati:

Biggest winner was Cumulus hands down, Clear Channel overall was the biggest loser.

Bonneville held their ground in key demos as well Radio One.

Kiss and Q both took a hit, but that happens sometimes in this city for some reason

Looking at WSWD and WEBN. Honestly WSWD is a new station, its going to take a bit to get it off the ground, where as WEBN is just deteorating. But I also think that WSWD is helping pull around Fox.

Another winner, hard to notice..MAX FM. When they add that 4th signal, look for numbers to probably go even higher.
 
kentuckymedia said:
As for Dayton:

WGTZ still beat WDKF in the core demo's, where DKF soared was in the 12-24 which mean a pile of about...nothing in the sales world. GTZ still held their ground in 18-34 and 18-49. DKF is creeping up, but still not as strong as one would hope.

WHKO soared in the ratings. Looks like overall Cox had a great book in both television and radio.

Overall I would declare the winner to be Radio One / Mainline who took the majority of the upswings.

As for Cincinnati:

Biggest winner was Cumulus hands down, Clear Channel overall was the biggest loser.

Bonneville held their ground in key demos as well Radio One.

Kiss and Q both took a hit, but that happens sometimes in this city for some reason

Looking at WSWD and WEBN. Honestly WSWD is a new station, its going to take a bit to get it off the ground, where as WEBN is just deteorating. But I also think that WSWD is helping pull around Fox.

Another winner, hard to notice..MAX FM. When they add that 4th signal, look for numbers to probably go even higher.
Click to expand...

I am going by what I see on R&R. How do you see core demos?
 
livingfruitvirus said:
Pretty strange that so many people in Dayton prefer to get their news from a Cincinnati station.
Click to expand...

If you could look inside the book, and check the diary returns, you'd find that's not what's happening. But, I can't go further without disclosing information that is the property of Arbitron.

And, remember Spring is a baseball book, which normally drives WLW listening way up...at least in the beginning of the summer.
 
Are you guys kidding? DKF wiped the floor persons 18-34. That's what made them cruise into 10th place. They also pulled a 10 share persons 18-34 for the month of June and have consistently went up since they switched how they rotate musicly. They also won 12+ with a 3.1 to WGTZ's 3.0. I would say that should effect things from a sales point of view! They whooped a heritage, much stronger stick. This could be the start of the end for WGTZ Z-93FM, and thank GOD!!!!
 
Jaddy:

Given the absolutely awfully, pitifully low diary return rate for teens and young adults (I can't say the number, which would be proprietary but look on the very, very, very low side of 100), and one could question much of what was published in this book. Other demo cells were also horribly undersampled.

This rating book is a joke.
 
True, the system does suck! But that is how things work in this business. With that said, Channel whooped Z93 plain and simple. Doesn't happen often, but i did happen. So great job 94.5, thanks for playing music and not talking all the time! Guess that's why stations like the Z, & The Sound had horrible books, they may be blabbing to much. Play the music!!!
 
Well...understand how the ratings work here.

What happened was Arbitron undersampled...badly undersampled at least one, if not more of their demo cells. When that happens, the few diaries Arbitron got back were weighted upward...so one dairy listing
94-5 could be counted as two, three, five, ten dairies or who knows how many? Even though it was just one listener.

And that, my friends, shows you how phony this whole ratings system is.

If the dairy return targets were being met and the same results happened consistently over 2 or 3 books, I would say that a significant change had occurred. A "real" win. But, knowing what happened this book...it's as phony a "win" as it is a rating book.

Why does this concern me as a broadcast pro? Because the number of returned diaries is getting worse, not better. And Arbitron keeps trying to present these books as "statisically accurate", which is total bull. Talk to an Arbitron rep...you'll hear more double talk and bull than you've ever heard in your life.

If this trend with dairy returns continues, the Arbitron ratings will not be worth the bandwidth they use to distribute the survey report.
 
Who is going to come on the scene to do it better, that the agencies will trust? Arbitron has run every one else out of business? If the PPM comes to SW Ohio, how wil that change things?
 
Gr8t:

That's a very good question, and I don't know the answer to that.

But, now we're hearing that, even though PPM in Dayton is so far off it might never happen, even it is having trouble getting people to do even so much as carry the recveiver on their belts. One of the things with PPM is if you leave it docked too long, Arbitron actually calls you to remind you to wear the thing.

And that, reportedly, has led to websites springing up telling people how to defeat that aspect of the PPM.

So, if the public refuses to want to participate in legitimate surveys, and they want to screw up the ones they do take part in, just due to the laziness of not wanting to take the 5 seconds or less it takes to remember to clip something onto your belt...then it makes one wonder what the future of such surveys could be?

It would seem to me that the Arbitron book could become so statiscally inaccurate that, at some point, even the agencies would say, "enough's enough".
 
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