Well the phases or I should say the phased has come out for Columbia and it looks like IC had a mix bag with 3up and one no show... Glad to see ARQ slowly climbing!!! What have they done to at least turns things around at the ARQ??? Citadel should be ashamed of it self... Kiss still beats B!!! I know I know it is just 12+, and B bills a lot better, but I still stand by the fact if you stick Kiss on 106.7 it would give DM a good run for the money JMO... Between the two Double O stations they once again beat power house WCOS!!! WOW How have the times changed... Speaking of our favorite company For CHR/RAP XBT and NOK lead the way for the mother ship Clear Channel while poor COS sinks lower and lower... Since heritage means nothing to COS since they killed off Magic 96 in Charlotte why not slap the beat on 97.5 and just admit that Double O has beat Clear Channels at their own game... With Glenn being gone from COS and I am sure the VT'ing will rev up even more just put it on 100.1 because they can' even beat pea power stations.... what are you guys takes... Lets discuss... CC1
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Ratings :) You Bet Ya
- Thread starter CrazeeCarroll1
- Start date
Without going into the gory details, at least in some quarters, the thought is that this trend still reflects the difficulties Arbitron had with non-minority 18-34 male during March 2007. Of course, the folks at WNOK and WARQ will disagree with that pretty strongly.
Even in this trend, if you were a non-minority 25-54 station, you pretty much took it in the pants, with WLTY being an exception.
With the exception of the country stations where we've seen a lot of musical adjustments, nothing has really changed in the market since Sept-Oct-November 2006. So the apparent change in listening patterns seems to defy explanation. That said, Arbitron's the one instrument that we have and everyone is in the same boat, so it is what it is.
Keep in mind that this trend was Feb-Mar-Apr. So you can't look at the numbers and equate them with what is going on now in the market. We're seeing a two month old snapshot of the market.
Even in this trend, if you were a non-minority 25-54 station, you pretty much took it in the pants, with WLTY being an exception.
With the exception of the country stations where we've seen a lot of musical adjustments, nothing has really changed in the market since Sept-Oct-November 2006. So the apparent change in listening patterns seems to defy explanation. That said, Arbitron's the one instrument that we have and everyone is in the same boat, so it is what it is.
Keep in mind that this trend was Feb-Mar-Apr. So you can't look at the numbers and equate them with what is going on now in the market. We're seeing a two month old snapshot of the market.
Well put, Dudefan.
This seems to be an 18-34 trend. As for Kiss FM on 106.7, that would never happen in a million years. Firstly, Kiss does not beat B 25-54. Secondly, if Kiss gained three shares (25-54) from that move, they would still trail DM by three or four shares. So they gain maybe $10 a spot from that. Will never happen. If I were Citadel, I would blow up Kiss and put a true CHR on against NOK. With COS already on the ropes, that would take down the rest of the building. Look at DM: Harvey is funnier than Joyner. Baidsen (sp?) is killing it too. Kiss is a good station, but DM has finally picked a road and it is Urban AC. Nobody will buy two deep in Urban AC. And B106 is the number one biller in the market and has been for at least a year, probably more.
As for NOK and the Beat. I bet Clear Channel wishes it had never put the Beat on. Both ratings and financially, it has killed NOK's 18-34 dominance. In the past eighteen months or so, NOK has gone from being the 18-34 buy with The Beat as a $10 a spot add on, to The Beat being the primary buy and NOK's rates cut in half. Between the Beat on the low end, and Steve FM taking their upper females, Clear Channel has taken their niche/fringe signals and toppled their own dynasty. It's been amazing to watch. Here's the killer, even when The Beat beats NOK 18-34, they many times still lose to Hot. That means they are the #2 hip-hop and nobody buys two deep in Hip-Hop either. That's why CC/Columbia billed 3 million less in 06 than 05. Steve FM may have good number and no overhead, but it has not translated in to the kind of income that it took away from their own sticks.
Double O should just go ahead and bid for the Clear Channel big sticks and be done with it. I bet they would find an ear at CC corporate.
This seems to be an 18-34 trend. As for Kiss FM on 106.7, that would never happen in a million years. Firstly, Kiss does not beat B 25-54. Secondly, if Kiss gained three shares (25-54) from that move, they would still trail DM by three or four shares. So they gain maybe $10 a spot from that. Will never happen. If I were Citadel, I would blow up Kiss and put a true CHR on against NOK. With COS already on the ropes, that would take down the rest of the building. Look at DM: Harvey is funnier than Joyner. Baidsen (sp?) is killing it too. Kiss is a good station, but DM has finally picked a road and it is Urban AC. Nobody will buy two deep in Urban AC. And B106 is the number one biller in the market and has been for at least a year, probably more.
As for NOK and the Beat. I bet Clear Channel wishes it had never put the Beat on. Both ratings and financially, it has killed NOK's 18-34 dominance. In the past eighteen months or so, NOK has gone from being the 18-34 buy with The Beat as a $10 a spot add on, to The Beat being the primary buy and NOK's rates cut in half. Between the Beat on the low end, and Steve FM taking their upper females, Clear Channel has taken their niche/fringe signals and toppled their own dynasty. It's been amazing to watch. Here's the killer, even when The Beat beats NOK 18-34, they many times still lose to Hot. That means they are the #2 hip-hop and nobody buys two deep in Hip-Hop either. That's why CC/Columbia billed 3 million less in 06 than 05. Steve FM may have good number and no overhead, but it has not translated in to the kind of income that it took away from their own sticks.
Double O should just go ahead and bid for the Clear Channel big sticks and be done with it. I bet they would find an ear at CC corporate.
Great points Bugz. Between Steve-FM and The Beat, NOK is getting hit on both sides right there in the cluster. Even worse, spot rates around town are dropping like rocks. Is this an effect of poor cluster strategy, a reflection on how tarnished radio's image is in this town, or the result of aggressive and effective TV/Cable ad sales staffs?
During the height of the last CHR boom, Arbitron was skewing 18-34 for a number of years, causing a lot of folks to jump in on the CHR ship. I don't know whether that will be the case this time around, given the heightened sensitivity Arbitron now has to its fewer (and much larger and more vocal) customers that have 25-54 cash cow stations. It's not good for business if you suddenly are publishing numbers that devalue these properties.
Incredibly, I spoke to one programmer recently that insisted that hard/active rock stations should really be pulling top 18-34 AND 25-54 numbers. Maybe he's got more insight than I do, but psychographically it just doesn't jive with my observations.
As for WCOS, they are clearly in trouble. The James Taylor/Eagles/Petty/Southern Rock/Marc Cohn experiment may work. But again, I don't see where playing non-country music on a 25+ year heritage country station is going to suddenly bring country listeners back to WCOS. I still can't figure out where those country shares are going. They sure aren't going to WWNU/WWNQ, yet.
The rumor was that Double O or someone else has already been kicking the tires in advance of the next wave of Clear Channel sell-offs that are going to occur after the private equity deal closes. The whole of Clear Channel is far less than the value of its parts and the private equity firms generally go into a business in order to "unlock the value" of companies currently undervalued by the market. If Double O were the buyer, in order to satisfy the market ownership limits, some stations would have to be spun off. WXBT, as the sole Class A, is definitely a candidate for that.
During the height of the last CHR boom, Arbitron was skewing 18-34 for a number of years, causing a lot of folks to jump in on the CHR ship. I don't know whether that will be the case this time around, given the heightened sensitivity Arbitron now has to its fewer (and much larger and more vocal) customers that have 25-54 cash cow stations. It's not good for business if you suddenly are publishing numbers that devalue these properties.
Incredibly, I spoke to one programmer recently that insisted that hard/active rock stations should really be pulling top 18-34 AND 25-54 numbers. Maybe he's got more insight than I do, but psychographically it just doesn't jive with my observations.
As for WCOS, they are clearly in trouble. The James Taylor/Eagles/Petty/Southern Rock/Marc Cohn experiment may work. But again, I don't see where playing non-country music on a 25+ year heritage country station is going to suddenly bring country listeners back to WCOS. I still can't figure out where those country shares are going. They sure aren't going to WWNU/WWNQ, yet.
The rumor was that Double O or someone else has already been kicking the tires in advance of the next wave of Clear Channel sell-offs that are going to occur after the private equity deal closes. The whole of Clear Channel is far less than the value of its parts and the private equity firms generally go into a business in order to "unlock the value" of companies currently undervalued by the market. If Double O were the buyer, in order to satisfy the market ownership limits, some stations would have to be spun off. WXBT, as the sole Class A, is definitely a candidate for that.
http://www.radio-info.com/smf/index.php/topic,69539.0.htmlDudeFan said:As for WCOS, they are clearly in trouble. The James Taylor/Eagles/Petty/Southern Rock/Marc Cohn experiment may work. But again, I don't see where playing non-country music on a 25+ year heritage country station is going to suddenly bring country listeners back to WCOS. I still can't figure out where those country shares are going. They sure aren't going to WWNU/WWNQ, yet.
There's a whole thread about this subject.
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