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Ratings?

> Today was the book yes?
>
> Anyone got info?

Here's the link NJ101.5 on top probably due to The Jersey Guys.

WCTC seems to be on a death spiral. I feel it's because WCTC puts on alot of syndicated crap along with paid programs. NJ101.5 is all local programs. It does make a difference and the ratings seem to prove it.


> http://www.radioandrecords.com/RRRa...&BPER=12.3&HPER=14.2&OPER=&NSD=8/22/2005&CE=0
<P ID="edit"><FONT class="small">Edited by Foxradio on 07/18/05 09:56 PM.</FONT></P>
 
Thx Fox...

was curious as to Monmouth/Ocean as well...anything on that?
 
> Thx Fox...
>
> was curious as to Monmouth/Ocean as well...anything on that?
>
I think those will be out later this week. I'm guessing NJ101.5 will do well there too. Curious about G-Rock too, especially since K-Rock shifted from alternative to AOR.

Jacko<P ID="signature">______________
I live for my dream,
And a pocket full of gold.
</P>
 
> WCTC seems to be on a death spiral. I feel it's because WCTC
> puts on alot of syndicated crap along with paid programs.
> NJ101.5 is all local programs. It does make a difference and
> the ratings seem to prove it.

All of the talk stations were down in the spring M/S/U book, except for WLIB which gained a tiny little bit -- and I would hardly consider a few tenths of a point a "death spiral". WCTC has simply returned to the same kind of ratings they got the last time their daytime lineup included syndicated programming. With Mr. Big Ego gone, WCTC's live, local programming during mornings and mid-days is now very strong; they just need to fill in the afternoons with a live, local host again to complement it.

In other news, Z-100 did unusually well, while Lite-FM did unusually poorly. It's hard to say whether this is just coincidental or not, as I don't imagine many listeners would suddenly make the switch from WLTW to WHTZ, no matter how much of a turn-off all the Disco in WLTW's playlist has become.

It's also too early to make any conclusions about the Jackified CBS-FM and how it affected WMTR/WWTR, as the full impact of that change won't be measured until the next ratings trend.

It is a bit surprising, though, to see a Philly FM station -- Smooth Jazz 106.1 WJJZ -- make an appearance in the Central NJ ratings book, especially since the numbers don't seem to indicate that CD 101.9's shift to the "Chill" format had any adverse effect on their own ratings.
<P ID="signature">______________
noiboc.jpg
</P>
 
> All of the talk stations were down in the spring M/S/U book, except for WLIB which gained a tiny little bit -- and I would hardly consider a few tenths of a point a "death spiral". WCTC has simply returned to the same kind of ratings they got the last time their daytime lineup included syndicated programming. With Mr. Big Ego gone, WCTC's live, local programming during mornings and mid-days is now very strong; they just need to fill in the afternoons with a live, local host again to complement it.>
Mr. Big Ego apparently drew better numbers during his time there than the current people.
 
> > Thx Fox...
> >
> > was curious as to Monmouth/Ocean as well...anything on
> that?
> >
> I think those will be out later this week. I'm guessing
> NJ101.5 will do well there too. Curious about G-Rock too,
> especially since K-Rock shifted from alternative to AOR.
>
> Jacko


We'll see about G Rock Radio. Will K-Rock switching their format have any affect on their ratings? My guess: Probably not. I would have liked to see G Rock Radio go after former listeners of K-Rock by integrating some harder tracks onto their playlist, but they haven't changed one iota from the days when the format was only on 106.3 - the only difference I can discern is that the playlist has gotten much tighter. They play maybe about 30-40 currents and about 100 gold tracks - they don't go nearly as deep as they could. I do anticipate an increase over the last book, because this is a somewhat more focused format than what we heard on B 98.5 (where you could hear everything from AFI to friggin' John Mayer!). From the way they are programming, they are definitely targeting a 30-to-40-something female audience, with No Doubt, Blink 182, 3 Doors Down, U2, Green Day, Switchfoot, Dave Matthews Band and Coldplay among the core artists, along with several one-hit wonders (Harvey Danger, Wheatus and Republica, anyone?). To that end, I'm thinking G Rock Radio stands a better chance of taking ratings away from the AC-leaning stations in the market. I do think G Rock Radio will see gains in the short term from people tuning out from K-Rock, but whether or not they can retain these listeners remains to be seen - this is, after all, an audience that heard the likes of Godsmack, Disturbed, Korn and Tool quite often on 92.3 (none of these bands even receive minor airplay on G Rock). As for WRAT: Despite G Rock's expanded coverage, their ratings will not be affected in the least. These two stations couldn't possibly have less in common - it's almost as if they're sister stations.</P>
 
SoulCrusher - Fountain Of Misinformation, yet again

> We'll see about G Rock Radio. Will K-Rock switching their
> format have any affect on their ratings? My guess: Probably
> not.

feel free to click here:
http://www.radioandrecords.com/RRRa...ER=&HPER=&OPER=&NSD=1/1/1990 12:00:00 AM&CE=0

For some reason they have WBBO still listed seperately from WHTG.. WHTG had a HUGE spike...and combined with WBBO, it's a 4.5, which makes it the #1 12+ station in Monmouth Ocean County.

> From the way they are programming, they are
> definitely targeting a 30-to-40-something female audience,
> with No Doubt, Blink 182, 3 Doors Down, U2, Green Day,
> Switchfoot, Dave Matthews Band and Coldplay among the core
> artists, along with several one-hit wonders (Harvey Danger,
> Wheatus and Republica, anyone?).

Their men numbers crushed WRAT. And, for that matter, crushed overall.

> As for WRAT: Despite G
> Rock's expanded coverage, their ratings will not be affected
> in the least. These two stations couldn't possibly have
> less in common - it's almost as if they're sister stations.

WHTG jumped not only above WRAT, but almost a FULL POINT above them, not including WBBO. I guess if Soulcrusher was programming this station, it would end up with the likes of K-Rock in NY...a complete disaster. Thank god you're not working in that business. Just goes to show, not everyone wants what you want. And your narrow-minded comments about what SHOULD be done w/G Rock are so far off base, you might as well go talk about another station and what THEY need to be doing, because you're points are no longer valid about it.

Now finally, will you PLEASE shut up about this station, because your arguments about it are baseless and tiresome.
 
Re: Morristown - WMTR

Nice jump for WMTR/WWTR in the Morristown numbers. And that's before the real effects of CBS-FM!
 
> Mr. Big Ego apparently drew better numbers during his time
> there than the current people.

"Apparently"? Do you have the actual numbers, or are you just guessing?

<P ID="signature">______________
noiboc.jpg
</P>
 
Re: SoulCrusher - Fountain Of Misinformation, yet again

> For some reason they have WBBO still listed seperately from
> WHTG.. WHTG had a HUGE spike...and combined with WBBO, it's
> a 4.5, which makes it the #1 12+ station in Monmouth Ocean
> County.
>

They seemed to have finally hit it right over there. Amazing book for them! To my knowledge, WHTG has never pulled those kind of numbers(which are even more dominating in the key demos than the 12+ numbers show) ever. Whether it be FM106.3, G106.3... Combine it with WBBO, and they are THE dominant station in that market. Great job over there. For as much crap Press gets, it's not as if they don't have a track record of building bigtime stations and it seems they've done it again.

They sound huge, they put the money into promotions, they have a strong jock lineup, and they have done a good job mixing in new alternative while still being very "classic" alternative. They got rewarded with huge numbers. You gotta give em credit.
 
Re: SoulCrusher - Fountain Of Misinformation, yet again

> > For some reason they have WBBO still listed seperately
> from
> > WHTG.. WHTG had a HUGE spike...and combined with WBBO,
> it's
> > a 4.5, which makes it the #1 12+ station in Monmouth Ocean
>
> > County.
> >
>
> They seemed to have finally hit it right over there. Amazing
> book for them! To my knowledge, WHTG has never pulled those
> kind of numbers(which are even more dominating in the key
> demos than the 12+ numbers show) ever. Whether it be
> FM106.3, G106.3... Combine it with WBBO, and they are THE
> dominant station in that market. Great job over there. For
> as much crap Press gets, it's not as if they don't have a
> track record of building bigtime stations and it seems
> they've done it again.
>
> They sound huge, they put the money into promotions, they
> have a strong jock lineup, and they have done a good job
> mixing in new alternative while still being very "classic"
> alternative. They got rewarded with huge numbers. You gotta
> give em credit.


I must say that I'm impressed. Taking the signal overlap into account, I wasn't expecting too much of a drastic change in the ratings - how wrong I was. 106.3 definitely increased, but for some reason 98.5 did not. It's probably too early to consider the WXRK format change as having any significant impact, but we'll see in the months to come. The imaging has improved (no more talk about how "big" they are, thank goodness), the jocks are impressive, and the music seems to have struck the right chord with both the Adult Contemporary AND the Modern Rock audiences. Now if they can improve their music library, they stand a good chance of retaining this audience. I'm not looking for Slipknot and Disturbed (although I am a fan of both and would listen more if they were in the rotation), but to go without playing Depeche Mode, Rage Against The Machine, AFI, A Perfect Circle, Tool and others is nothing short of a crime if you call yourself an Alternative station, especially when the competition doesn't play these bands either. There's only so much of "Boulevard Of Broken Dreams" and "Mr. Brightside" one person can stand, and let's not even mention the abysmal No Doubt. I'm just waiting for them to jump on "Hollaback Girl", just like every other station in the market.</P>
 
Re: SoulCrusher - Fountain Of Misinformation, yet again

> > From the way they are programming, they are
> > definitely targeting a 30-to-40-something female audience,
>
> > with No Doubt, Blink 182, 3 Doors Down, U2, Green Day,
> > Switchfoot, Dave Matthews Band and Coldplay among the core
>
> > artists, along with several one-hit wonders (Harvey
> Danger,
> > Wheatus and Republica, anyone?).
>
> Their men numbers crushed WRAT. And, for that matter,
> crushed overall.


Really? That does surprise me a little. Show me one man that is a fan of No Doubt, Blink 182, Switchfoot, and 3 Doors Down. What's that? You can't find one? I rest my case. And I'd be willing to guess the audience for Coldplay, Evanescence, Hoobastank, Green Day, etc. is probably 70-80% female AT LEAST. Meanwhile, any band that is more popular with the male gender (i.e. System Of A Down, Tool, etc.) is not played even a little bit, despite both being hugely popular on Modern Rock stations around the country. So that pretty much shows you who the target audience is for G Rock Radio. And maybe if a male listener hits the frequency and hears Pearl Jam or Nirvana and some of the entertaining DJ banter, they stay tuned - for a while at least, before they lose interest when some cheesy ballad like "My Immortal" by Evanescence comes on. Whatever the case may be, you can't argue with the fact that the folks at Press are on to something, and while G Rock Radio might not be a prototypical Modern Rock format, it is developing a following and perhaps stealing some Adult Contemporary listeners away from the competition. I still believe a WJSE/WDOX styled Modern Rocker would have drawn better ratings, but it probably wouldn't have billed as well.</P>
 
Re: SoulCrusher - Fountain Of Misinformation, yet again

> Really? That does surprise me a little. Show me one man
> that is a fan of No Doubt, Blink 182, Switchfoot, and
> 3 Doors Down.

I am.... although let's just say that if there were more guys like me listening, the "G" in "G Rock Radio" would stand for "gay".

> What's that? You can't find one? I rest my
> case. And I'd be willing to guess the audience for
> Coldplay, Evanescence, Hoobastank, Green Day, etc. is
> probably 70-80% female AT LEAST. Meanwhile, any band that
> is more popular with the male gender (i.e. System Of A Down,
> Tool, etc.) is not played even a little bit, despite both
> being hugely popular on Modern Rock stations around the
> country. So that pretty much shows you who the target
> audience is for G Rock Radio.

So, they're going after a primarily female audience, just like AC and Hot AC stations. What's wrong with that? After all, us girls like rock music too! :p
<P ID="signature">______________
noiboc.jpg
</P>
 
Re: SoulCrusher - Fountain Of Misinformation, yet again

> but to go
> without playing Depeche Mode, Rage Against The Machine, AFI,
> A Perfect Circle, Tool and others is nothing short of a
> crime if you call yourself an Alternative station,
> especially when the competition doesn't play these bands
> either.

Well the jury (the listeners) came back and didn't "convict" them of this "crime" so I guess you lost this case!!

> There's only so much of "Boulevard Of Broken
> Dreams" and "Mr. Brightside" one person can stand, and let's
> not even mention the abysmal No Doubt.

I guess their listeners haven't reached that point yet...if you have...TURN THE EFFING RADIO.

I love the fact that they did as well as they did, not because I have any personal interest in the station, but because it pisses you off THAT much!!!
 
Re: SoulCrusher - Fountain Of Misinformation, yet again

> So, they're going after a primarily female audience, just
> like AC and Hot AC stations. What's wrong with that? After
> all, us girls like rock music too! :p
>


There's nothing wrong with that - except for the fact that no station in Ocean County is targeting male listeners. Besides the Modern Rock / AC hybrid of G Rock Radio (I can't call a station that plays No Doubt, Fiona Apple, and the Black Crowes that also puts an emphasis on ballads a straight-up Modern Rocker), we have countless variations on the AC format, a Classic Rocker for the older male demos, and an Oldies station, along with a few out-of-market stations reaching the area (usually Adult Contemporary variants like WAYV, WSJO and WFPG, among others). We do not receive an Active or Alternative Rocker or an Urban station clearly in the market, and whoever decides to program one will reap the rewards. It won't come in the form of immediate gratification (these formats might be a hard sell at first, but after the ratings come in, so will the advertisers), but a little patience will pay off if someone recognizes this format hole and decides to go for it.</P>
 
Re: SoulCrusher - Fountain Of Misinformation, yet again

> > but to go
> > without playing Depeche Mode, Rage Against The Machine,
> AFI,
> > A Perfect Circle, Tool and others is nothing short of a
> > crime if you call yourself an Alternative station,
> > especially when the competition doesn't play these bands
> > either.
>
> Well the jury (the listeners) came back and didn't "convict"
> them of this "crime" so I guess you lost this case!!
>
> > There's only so much of "Boulevard Of Broken
> > Dreams" and "Mr. Brightside" one person can stand, and
> let's
> > not even mention the abysmal No Doubt.
>
> I guess their listeners haven't reached that point yet...if
> you have...TURN THE EFFING RADIO.
>
> I love the fact that they did as well as they did, not
> because I have any personal interest in the station, but
> because it pisses you off THAT much!!!


Hey - it doesn't piss me off at all. If anything, it proves how much a Modern Rock station was needed in the area (even a very safe, streamlined one). I do like the station, but playing it safe and keeping the catalog very limited will not bode well for ratings in the long term (case in point ... K-Rock as a Modern Rocker).</P>
 
Re: SoulCrusher - Fountain Of Misinformation, yet again

> Hey - it doesn't piss me off at all. If anything, it proves
> how much a Modern Rock station was needed in the area (even
> a very safe, streamlined one). I do like the station, but
> playing it safe and keeping the catalog very limited will
> not bode well for ratings in the long term (case in point
> ... K-Rock as a Modern Rocker).
>

Well it seems as though they are not trying to be a by-the-book Modern Rock station. The found a void and exploited it and it seems to have paid off for them. If they are smart, they'll adapt as necessary...making sure they super-serve their P1's and continue to attract new cume. Just a thought, but you may not be who they target as a P1...but they are glad you sample the station...if you had a diary, you'd add to their cume just by punching in every so often :)
 
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