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ratings?

B

brian353

Guest
Please excuse my lack of knowledge on this subject, but could someone tell me if there is an easy way to find out the ratings for specific time periods on specific stations? Such as the ratings for only the morning drive in a specific market. Thanks for you help.
 
> Please excuse my lack of knowledge on this subject, but
> could someone tell me if there is an easy way to find out
> the ratings for specific time periods on specific stations?
> Such as the ratings for only the morning drive in a specific
> market. Thanks for you help.
>

Only public ratings are M-Su 6am-12m P12 plus, found at www.radioandrecords.com or www.allaccess.com


To get other demos and specific dayparts you need to be an Arbitron subscriber or know someone who is.
 
If you know someone with Maximizer access (found on any computer, generally, in any sales department), you can pretty much get anything you need..

I've also been wittness to the photocopying and sale of entire Arbitron books..it does happen..
 
> Only public ratings are M-Su 6am-12m P12 plus, found at
> www.radioandrecords.com or www.allaccess.com>>


The 12+ information is better than nothing...however...don't assume a station with a middle-of-the-pack 12+ is doing medicore to poorly.

I.E.: in a medium market, a well-known classic rock station is usually 5th, 6th, or 7th in a 15-or-so station market. Most radio geeks think the station is doing marginally and predict format changes are forthcoming. Little do they know, in the particular station's case...80%+ of their 12+ falls in the prized 25-54 adult demo....especially 35-49...which is golden to most advertisers. Can't tell that just by looking at 12+!

This example is quite typical all over the country.
 
> > Only public ratings are M-Su 6am-12m P12 plus, found at
> > www.radioandrecords.com or www.allaccess.com>>
>
>
> The 12+ information is better than nothing...however...don't
> assume a station with a middle-of-the-pack 12+ is doing
> medicore to poorly.
>
> I.E.: in a medium market, a well-known classic rock station
> is usually 5th, 6th, or 7th in a 15-or-so station market.
> Most radio geeks think the station is doing marginally and
> predict format changes are forthcoming. Little do they know,
> in the particular station's case...80%+ of their 12+ falls
> in the prized 25-54 adult demo....especially 35-49...which
> is golden to most advertisers. Can't tell that just by
> looking at 12+!
>
> This example is quite typical all over the country.
>

I know this, but a lot of others do not. 12 plus is a glory demo. Nothing more. Agencies don't buy 12plus. If you're #1 12plus, by all means, brag. But just b/c your 12 12plus doesn't mean you're in the tank (although you may be, lol!). That's why one needs to extrapolate the numbers by demo; P25-54, P18-34, 35-44, M25-54, etc, etc.
 
> Please excuse my lack of knowledge on this subject, but
> could someone tell me if there is an easy way to find out
> the ratings for specific time periods on specific stations?
> Such as the ratings for only the morning drive in a specific
> market. Thanks for you help.
>

Call those specific stations and pretend to be someone interested in advertising with them. If they think you'll spend money, they'll give you practically any station information you want.
 
> > Please excuse my lack of knowledge on this subject, but
> > could someone tell me if there is an easy way to find out
> > the ratings for specific time periods on specific
> stations?
> > Such as the ratings for only the morning drive in a
> specific
> > market. Thanks for you help.
> >
>
> Call those specific stations and pretend to be someone
> interested in advertising with them. If they think you'll
> spend money, they'll give you practically any station
> information you want.
>
Gee, what an honarable thing to do. Lie in order to get what you want. You must be a politician.
 
> > > Please excuse my lack of knowledge on this subject, but
> > > could someone tell me if there is an easy way to find
> out
> > > the ratings for specific time periods on specific
> > stations?
> > > Such as the ratings for only the morning drive in a
> > specific
> > > market. Thanks for you help.
> > >
> >
> > Call those specific stations and pretend to be someone
> > interested in advertising with them. If they think you'll
>
> > spend money, they'll give you practically any station
> > information you want.
> >
> Gee, what an honarable thing to do. Lie in order to get what
> you want. You must be a politician.
>

Or in Sales, lol!!!
 
Thank you to everyone who replied to my post. I just find it strange that we can go to the Arbitron website to see how a station is doing in a specific ratings period, but we can not find out how certain radio personalities are doing in their time period. Why wouldn't the station want the public to know?
 
> Thank you to everyone who replied to my post. I just find it
> strange that we can go to the Arbitron website to see how a
> station is doing in a specific ratings period, but we can
> not find out how certain radio personalities are doing in
> their time period. Why wouldn't the station want the public
> to know?
>


Arbitron has radio stations as clients. Those clients pay Arbitron for their info gathering and rating service. Why would Arb want to give it away for free to those who don't pay for it? Arbitron is a company in business to make $$$ just like the stations who use their service.
 
> > Please excuse my lack of knowledge on this subject, but
> > could someone tell me if there is an easy way to find out
> > the ratings for specific time periods on specific
> stations?
> > Such as the ratings for only the morning drive in a
> specific
> > market. Thanks for you help.
> >
>
> Call those specific stations and pretend to be someone
> interested in advertising with them. If they think you'll
> spend money, they'll give you practically any station
> information you want.

Oh yeah, good advice. And if the sales rep knows Maximizer fairly well, he'll counter your lie by manipulating the rankers your requesting (adding/removing qualitative data, removing entire stations, adding/removing previous books, applying white-out, etc, etc, etc).

Bottom line -- don't rely on Arbitron too much at all (the company itself is notorious for issuing reports with enormous margins of error and pea-sized in-tabs). Once you stop and read the fine print (if you can find it), it becomes apparent how ridiculous it is. At best, Arbitron will serve as a slight indication of how a station performs with those lucky few out there who've ever received a diary.

However, that may be changing soon ...
 
PPM can't happen quick enough. Albeit it may be flawed, but it can't be any worse than Arbitron.
 
> PPM can't happen quick enough. Albeit it may be flawed, but
> it can't be any worse than Arbitron.
>
How is PPM flawed?
 
> > > Please excuse my lack of knowledge on this subject, but
> > > could someone tell me if there is an easy way to find
> out
> > > the ratings for specific time periods on specific
> > stations?
> > > Such as the ratings for only the morning drive in a
> > specific
> > > market. Thanks for you help.
> > >
> >
> > Call those specific stations and pretend to be someone
> > interested in advertising with them. If they think you'll
>
> > spend money, they'll give you practically any station
> > information you want.
>
> Oh yeah, good advice. And if the sales rep knows Maximizer
> fairly well, he'll counter your lie by manipulating the
> rankers your requesting (adding/removing qualitative data,
> removing entire stations, adding/removing previous books,
> applying white-out, etc, etc, etc).
>
> Bottom line -- don't rely on Arbitron too much at all (the
> company itself is notorious for issuing reports with
> enormous margins of error and pea-sized in-tabs). Once you
> stop and read the fine print (if you can find it), it
> becomes apparent how ridiculous it is. At best, Arbitron
> will serve as a slight indication of how a station performs
> with those lucky few out there who've ever received a diary.
>
>
> However, that may be changing soon ...
>

The only reason you find pea-sized in-tabs is because only idiots run reports of Men 25-34 in one zip code on a Sunday afternoon and expect the best statistical report on earth.

I am sure you have some scientific way of being able to tell how a station is performing better then Arbitron? I am curious what it is? Your gut? The callers to the station? Internet hits? What is it?
 
> > > > Please excuse my lack of knowledge on this subject,
> but
> > > > could someone tell me if there is an easy way to find
> > out
> > > > the ratings for specific time periods on specific
> > > stations?
> > > > Such as the ratings for only the morning drive in a
> > > specific
> > > > market. Thanks for you help.
> > > >
> > >
> > > Call those specific stations and pretend to be someone
> > > interested in advertising with them. If they think
> you'll
> >
> > > spend money, they'll give you practically any station
> > > information you want.
> >
> > Oh yeah, good advice. And if the sales rep knows
> Maximizer
> > fairly well, he'll counter your lie by manipulating the
> > rankers your requesting (adding/removing qualitative data,
>
> > removing entire stations, adding/removing previous books,
> > applying white-out, etc, etc, etc).
> >
> > Bottom line -- don't rely on Arbitron too much at all (the
>
> > company itself is notorious for issuing reports with
> > enormous margins of error and pea-sized in-tabs). Once
> you
> > stop and read the fine print (if you can find it), it
> > becomes apparent how ridiculous it is. At best, Arbitron
> > will serve as a slight indication of how a station
> performs
> > with those lucky few out there who've ever received a
> diary.
> >
> >
> > However, that may be changing soon ...
> >
>
> The only reason you find pea-sized in-tabs is because only
> idiots run reports of Men 25-34 in one zip code on a Sunday
> afternoon and expect the best statistical report on earth.
>
> I am sure you have some scientific way of being able to tell
> how a station is performing better then Arbitron? I am
> curious what it is? Your gut? The callers to the station?
> Internet hits? What is it?

Arbitron's Portable People Meter ya' mook.

http://en.wikipedia.org/wiki/Portable_people_meter
 
> Arbitron's Portable People Meter ya' mook.

That last bit of bullcrap will NOT be tolerated. If you can't participate in a discussion without resorting to the juvenile antics, then refrain from participating. This isn't the Boston board. LOL
 
> > Arbitron's Portable People Meter ya' mook.
>
> That last bit of bullcrap will NOT be tolerated. If you
> can't participate in a discussion without resorting to the
> juvenile antics, then refrain from participating. This
> isn't the Boston board. LOL


How can anyone take you seriously when you consistently follow up your policing of the board with another derogitory comment of your own?

But you're absolutely right. Apparently, on the Cleveland board, it's more acceptable to use this type of vernacular --

"The only reason you find pea-sized in-tabs is because only
IDIOTS run reports of Men 25-34 in one zip code on a Sunday
afternoon and expect the best statistical report on earth." -- Shadow

So where do you draw the line XL? Let's review -- I cannot refer to the writer of the above comment as a mook ... but I can use profanity (as you have in recent posts) and make fun of an entire radio market in another? Whatever.
 
Explaining for the Clueless in the Audience

> How can anyone take you seriously when you consistently
> follow up your policing of the board with another derogitory
> comment of your own?

> But you're absolutely right. Apparently, on the Cleveland
> board, it's more acceptable to use this type of vernacular
> --
>
> "The only reason you find pea-sized in-tabs is because only
> IDIOTS run reports of Men 25-34 in one zip code on a Sunday
> afternoon and expect the best statistical report on earth."
> -- Shadow
>
> So where do you draw the line XL? Let's review -- I cannot
> refer to the writer of the above comment as a mook ... but I
> can use profanity (as you have in recent posts) and make fun
> of an entire radio market in another? Whatever.

Hey Clueless...since I need to explain the difference to you I will.

The context that Shadow used was not directed at you. Unless you are truly one of the idiots that was referenced who runs isolated numbers like that. If so, then that's your problem. Try this for help: www.drphil.com

But in your response, you directed your name-calling TO Shadow. I realize this is radio and immature folks like you keep this industry buzzing along, but it's not going to be tolerated on here. As I tell other whiners who complain: don't like the policies, don't post. And if you think hiding behind your alias allows you to scream "fire!" in a crowded theatre, you're sadly mistaken.

Obviously you missed that part when you signed up or you can't read. Or is it both?

As far as profanity, I don't have an issue with that. Again, unless, for example, someone called you a "dumba**", then I'd have a problem with that. And to tie that into another one of your "issues", I don't care about complaining about a market. You show me the post I said stop knocking a market.

Yeah, I didn't think so.

If you think a market "sucks ass", that's your opinion & no one said you aren't allowed to state that (unless one tirelessly does nothing but repeat the same crap, then that's something else).

Stop acting like a little girl. Waaahhhh.

Don't like it? Don't care.
 
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