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Ratings
- Thread starter Slinky
- Start date
M
musicrrrr
Guest
> All you need to know: Free-FM is tied with Wired and WRNB.
>
> And this is WITH two months of Stern.
>
> I shudder to think how low they'll go by the end of the
> book.
>
And the interesting thing is that two of Greater Media's stations (WBEN and WPEN) fell below WYSP. What the hell are they doing?
How long before WPEN goes Kountry Klassics? They should have stayed with Oldies, tweaked the playlist, promoted the hell out of it and given it more time.
>
> And this is WITH two months of Stern.
>
> I shudder to think how low they'll go by the end of the
> book.
>
And the interesting thing is that two of Greater Media's stations (WBEN and WPEN) fell below WYSP. What the hell are they doing?
How long before WPEN goes Kountry Klassics? They should have stayed with Oldies, tweaked the playlist, promoted the hell out of it and given it more time.
> > All you need to know: Free-FM is tied with Wired and
> WRNB.
> >
> > And this is WITH two months of Stern.
> >
> > I shudder to think how low they'll go by the end of the
> > book.
> >
> And the interesting thing is that two of Greater Media's
> stations (WBEN and WPEN) fell below WYSP. What the hell are
> they doing?
>
> How long before WPEN goes Kountry Klassics? They should
> have stayed with Oldies, tweaked the playlist, promoted the
> hell out of it and given it more time.
>
that is right if oldies 950 wpen would have had live dj's 24/7 with request shows and was puting out more power they would of been a big hit in philly
> WRNB.
> >
> > And this is WITH two months of Stern.
> >
> > I shudder to think how low they'll go by the end of the
> > book.
> >
> And the interesting thing is that two of Greater Media's
> stations (WBEN and WPEN) fell below WYSP. What the hell are
> they doing?
>
> How long before WPEN goes Kountry Klassics? They should
> have stayed with Oldies, tweaked the playlist, promoted the
> hell out of it and given it more time.
>
that is right if oldies 950 wpen would have had live dj's 24/7 with request shows and was puting out more power they would of been a big hit in philly
> that is right if oldies 950 wpen would have had live dj's
> 24/7 with request shows and was puting out more power they
> would of been a big hit in philly
I'm not so sure of that. Oldies is a dying format (literally), and the market was already oversaturated with it when WPEN came along. They didn't have the talent, the money, the signal, the fidelity, or the desire (IMHO) to supplant WOGL, so they were doomed from the start.
<P ID="signature">______________
The Pab Sungenis Project - http://www.lowbudgetradio.com</P>
> 24/7 with request shows and was puting out more power they
> would of been a big hit in philly
I'm not so sure of that. Oldies is a dying format (literally), and the market was already oversaturated with it when WPEN came along. They didn't have the talent, the money, the signal, the fidelity, or the desire (IMHO) to supplant WOGL, so they were doomed from the start.
<P ID="signature">______________
The Pab Sungenis Project - http://www.lowbudgetradio.com</P>
M
musicrrrr
Guest
> I'm not so sure of that. Oldies is a dying format
> (literally), and the market was already oversaturated with
> it when WPEN came along. They didn't have the talent, the
> money, the signal, the fidelity, or the desire (IMHO) to
> supplant WOGL, so they were doomed from the start.
>
I don't disagree...but the bottom line is that WPEN is finished. If the Standards thing was too old (I don't think it was) then the only thing that could have possibley saved it WAS oldies.
Sports in not going to work...we don't need another talker or news outlet. Spanish programming is on 1310...so WPEN is finished.
What the hell else is there? There is nothing.
The only thing that might actually have kept them somewhat alive is some sort of an oldies or adult contemorary format.
I think people understand that now. Too bad Greater Media doesn't.
> (literally), and the market was already oversaturated with
> it when WPEN came along. They didn't have the talent, the
> money, the signal, the fidelity, or the desire (IMHO) to
> supplant WOGL, so they were doomed from the start.
>
I don't disagree...but the bottom line is that WPEN is finished. If the Standards thing was too old (I don't think it was) then the only thing that could have possibley saved it WAS oldies.
Sports in not going to work...we don't need another talker or news outlet. Spanish programming is on 1310...so WPEN is finished.
What the hell else is there? There is nothing.
The only thing that might actually have kept them somewhat alive is some sort of an oldies or adult contemorary format.
I think people understand that now. Too bad Greater Media doesn't.
> > I'm not so sure of that. Oldies is a dying format
> > (literally), and the market was already oversaturated with
>
> > it when WPEN came along. They didn't have the talent, the
>
> > money, the signal, the fidelity, or the desire (IMHO) to
> > supplant WOGL, so they were doomed from the start.
> >
>
> I don't disagree...but the bottom line is that WPEN is
> finished. If the Standards thing was too old (I don't think
> it was) then the only thing that could have possibley saved
> it WAS oldies.
>
> Sports in not going to work...we don't need another talker
> or news outlet. Spanish programming is on 1310...so WPEN is
> finished.
>
> What the hell else is there? There is nothing.
> Oldies dying?gee...WOGL was 5th 12+ and 25-54 in the last trend. Maybe poorly done Oldies, or Sports , or standards is what is dying. Quality content wins every time!!
> The only thing that might actually have kept them somewhat
> alive is some sort of an oldies or adult contemorary format.
>
>
> I think people understand that now. Too bad Greater Media
> doesn't.
>
> > (literally), and the market was already oversaturated with
>
> > it when WPEN came along. They didn't have the talent, the
>
> > money, the signal, the fidelity, or the desire (IMHO) to
> > supplant WOGL, so they were doomed from the start.
> >
>
> I don't disagree...but the bottom line is that WPEN is
> finished. If the Standards thing was too old (I don't think
> it was) then the only thing that could have possibley saved
> it WAS oldies.
>
> Sports in not going to work...we don't need another talker
> or news outlet. Spanish programming is on 1310...so WPEN is
> finished.
>
> What the hell else is there? There is nothing.
> Oldies dying?gee...WOGL was 5th 12+ and 25-54 in the last trend. Maybe poorly done Oldies, or Sports , or standards is what is dying. Quality content wins every time!!
> The only thing that might actually have kept them somewhat
> alive is some sort of an oldies or adult contemorary format.
>
>
> I think people understand that now. Too bad Greater Media
> doesn't.
>
> > > I'm not so sure of that. Oldies is a dying format
> > > (literally), and the market was already oversaturated
> with
> >
> > > it when WPEN came along. They didn't have the talent,
> the
> >
> > > money, the signal, the fidelity, or the desire (IMHO) to
>
> > > supplant WOGL, so they were doomed from the start.
> > >
> >
> > I don't disagree...but the bottom line is that WPEN is
> > finished. If the Standards thing was too old (I don't
> think
> > it was) then the only thing that could have possibley
> saved
> > it WAS oldies.
> >
> > Sports in not going to work...we don't need another talker
>
> > or news outlet. Spanish programming is on 1310...so WPEN
> is
> > finished.
> >
> > What the hell else is there? There is nothing.
> > Oldies dying?gee...WOGL was 5th 12+ and 25-54 in the last
> trend. Maybe poorly done Oldies, or Sports , or standards is
> what is dying. Quality content wins every time!!
> > The only thing that might actually have kept them somewhat
>
> > alive is some sort of an oldies or adult contemorary
> format.
> >
> >
> > I think people understand that now. Too bad Greater Media
>
> > doesn't.
> >
> What is a dying format?Anything poorly done with little thought on the relevance of the content.Oldies on AM , as any AM english language music station has virtually no chance of a ratings story.
Oldies in Philadelphia is 5th 12+ and top 5 25-54...that seems pretty far from dead to me.It's all about relating to the audience, it seems.
vumeter
> > > (literally), and the market was already oversaturated
> with
> >
> > > it when WPEN came along. They didn't have the talent,
> the
> >
> > > money, the signal, the fidelity, or the desire (IMHO) to
>
> > > supplant WOGL, so they were doomed from the start.
> > >
> >
> > I don't disagree...but the bottom line is that WPEN is
> > finished. If the Standards thing was too old (I don't
> think
> > it was) then the only thing that could have possibley
> saved
> > it WAS oldies.
> >
> > Sports in not going to work...we don't need another talker
>
> > or news outlet. Spanish programming is on 1310...so WPEN
> is
> > finished.
> >
> > What the hell else is there? There is nothing.
> > Oldies dying?gee...WOGL was 5th 12+ and 25-54 in the last
> trend. Maybe poorly done Oldies, or Sports , or standards is
> what is dying. Quality content wins every time!!
> > The only thing that might actually have kept them somewhat
>
> > alive is some sort of an oldies or adult contemorary
> format.
> >
> >
> > I think people understand that now. Too bad Greater Media
>
> > doesn't.
> >
> What is a dying format?Anything poorly done with little thought on the relevance of the content.Oldies on AM , as any AM english language music station has virtually no chance of a ratings story.
Oldies in Philadelphia is 5th 12+ and top 5 25-54...that seems pretty far from dead to me.It's all about relating to the audience, it seems.
vumeter
M
musicrrrr
Guest
> > What is a dying format?Anything poorly done with little
> thought on the relevance of the content.Oldies on AM , as
> any AM english language music station has virtually no
> chance of a ratings story.
> Oldies in Philadelphia is 5th 12+ and top 5 25-54...that
> seems pretty far from dead to me.It's all about relating to
> the audience, it seems.
> vumeter
>
You are wrong on two counts...WOGL doesn't bill themselves as an oldies station...they haven't for years. Most of what they play is considered post-oldies...it's that stuff that was recorded in between real oldies and classic rock.
And as far as WPEN is concerned...their ratings were more than decent just two years ago with Standards. If they were having problems selling time, they should have hired a new sales staff.
There are a lot of businesses that cater to older demographics. I maintain that the only thing that would actually SAVE wpen is a switch back to an adult contemporary format.
No other format will save that station because Philly already has every other viable AM format.
The numbers don't lie...sports is a failure, and Spanish language, news, or talk won't increase their numbers so long as Philly has WIP, WNTP, KYW, WPHT, and whatever the hell 1310 is now.
> thought on the relevance of the content.Oldies on AM , as
> any AM english language music station has virtually no
> chance of a ratings story.
> Oldies in Philadelphia is 5th 12+ and top 5 25-54...that
> seems pretty far from dead to me.It's all about relating to
> the audience, it seems.
> vumeter
>
You are wrong on two counts...WOGL doesn't bill themselves as an oldies station...they haven't for years. Most of what they play is considered post-oldies...it's that stuff that was recorded in between real oldies and classic rock.
And as far as WPEN is concerned...their ratings were more than decent just two years ago with Standards. If they were having problems selling time, they should have hired a new sales staff.
There are a lot of businesses that cater to older demographics. I maintain that the only thing that would actually SAVE wpen is a switch back to an adult contemporary format.
No other format will save that station because Philly already has every other viable AM format.
The numbers don't lie...sports is a failure, and Spanish language, news, or talk won't increase their numbers so long as Philly has WIP, WNTP, KYW, WPHT, and whatever the hell 1310 is now.
Are you guys crazy? Oldies and Standards don't sell a thing! You can fire the sales staff over there tomorrow and switch the format and the new group wouldn't be able to sell those formats either. Sports at least will help them make some money plus if you look at WIP and their numbers, with some solid programming they can make a dent along the way.
As for them changing formats, don't count on it. Wasn't it just 2 weeks ago when they hired a PD from ESPN? If that doesn't tell you that they're committed to giving this a run then I don't know what will.
Their bigger problem is trying to beat talk formats in the market that have been successful for a long time and already have established connections to advertisers and local teams. I don't know that WPEN will beat any of the big stations in town but to be having a conversation about them flipping formats again when they just flipped 3-4 months ago is pretty silly. After all, isn't the knock on this group that they have flipped 3x in the past year?
Come on guys be realistic!
> You are wrong on two counts...WOGL doesn't bill themselves
> as an oldies station...they haven't for years. Most of what
> they play is considered post-oldies...it's that stuff that
> was recorded in between real oldies and classic rock.
>
> And as far as WPEN is concerned...their ratings were more
> than decent just two years ago with Standards. If they were
> having problems selling time, they should have hired a new
> sales staff.
>
> There are a lot of businesses that cater to older
> demographics. I maintain that the only thing that would
> actually SAVE wpen is a switch back to an adult contemporary
> format.
>
> No other format will save that station because Philly
> already has every other viable AM format.
>
> The numbers don't lie...sports is a failure, and Spanish
> language, news, or talk won't increase their numbers so long
> as Philly has WIP, WNTP, KYW, WPHT, and whatever the hell
> 1310 is now.
As for them changing formats, don't count on it. Wasn't it just 2 weeks ago when they hired a PD from ESPN? If that doesn't tell you that they're committed to giving this a run then I don't know what will.
Their bigger problem is trying to beat talk formats in the market that have been successful for a long time and already have established connections to advertisers and local teams. I don't know that WPEN will beat any of the big stations in town but to be having a conversation about them flipping formats again when they just flipped 3-4 months ago is pretty silly. After all, isn't the knock on this group that they have flipped 3x in the past year?
Come on guys be realistic!
> You are wrong on two counts...WOGL doesn't bill themselves
> as an oldies station...they haven't for years. Most of what
> they play is considered post-oldies...it's that stuff that
> was recorded in between real oldies and classic rock.
>
> And as far as WPEN is concerned...their ratings were more
> than decent just two years ago with Standards. If they were
> having problems selling time, they should have hired a new
> sales staff.
>
> There are a lot of businesses that cater to older
> demographics. I maintain that the only thing that would
> actually SAVE wpen is a switch back to an adult contemporary
> format.
>
> No other format will save that station because Philly
> already has every other viable AM format.
>
> The numbers don't lie...sports is a failure, and Spanish
> language, news, or talk won't increase their numbers so long
> as Philly has WIP, WNTP, KYW, WPHT, and whatever the hell
> 1310 is now.
M
musicrrrr
Guest
>Are you guys crazy? Oldies and Standards don't sell a thing! You can fire the sales staff over there tomorrow and switch the format and the new group wouldn't be able to sell those formats either.
They don't sell a thing? Not true at all. Despite the fact that these formats are disappearing, there are still many of these stations across the country. When WPEN played standards during the week and sold time on the weekends to pay the bills, they were a hell of a lot more successful than they are now.
Don't you see that? Are you crazy?
>As for them changing formats, don't count on it. Wasn't it just 2 weeks ago when they hired a PD from ESPN? If that doesn't tell you that they're committed to giving this a run then I don't know what will.
I don't think anyone questions their will to make this work...unfortunately for them, if they air the sound of monkeys defecating on the microphone for 8 minutes at a time and then give 2 minutes of weather and traffic...repeat the process in ten minute intervals...the ratings would increase...more people would definitely sit through eight minutes of the monkeys for 2 minutes of traffic and weather before they tune into this doomed failure of a wasted frequency.
>Their bigger problem is trying to beat talk formats in the market that have been successful for a long time and already have established connections to advertisers and local teams.
Exactly...and they will fail just as 1210 failed miserably years ago...Philly is a one sports station town. The only people who think this may actually work are the suits at Greater Media. I don't even think they believe this will work. They should be embarrassed for even attempting it.
>but to be having a conversation about them flipping formats again when they just flipped 3-4 months ago is pretty silly.
You missed the point on this one...Again, I don't think they will flip anytime soon...but I think after a few more books they will realize that they sunk their own ship and will sell it or flip it.
Their best bet? Flip to adult contemporary...sell time on the weekends to help with the bills...and watch the ratings climb back up into the 3 shares where they were only two years ago.
Do you think a fancy PD from ESPN is going to save the station? Not a chance in hell. WPEN is finished in the ratings unless they flip back to an adult contemporary format...even if it's satellite. Does this mean they can't make money? No it doesn't...but remember the original topic was ratings.
Do I think it will happen? I don't know. But it's their loss if they don't.
They don't sell a thing? Not true at all. Despite the fact that these formats are disappearing, there are still many of these stations across the country. When WPEN played standards during the week and sold time on the weekends to pay the bills, they were a hell of a lot more successful than they are now.
Don't you see that? Are you crazy?
>As for them changing formats, don't count on it. Wasn't it just 2 weeks ago when they hired a PD from ESPN? If that doesn't tell you that they're committed to giving this a run then I don't know what will.
I don't think anyone questions their will to make this work...unfortunately for them, if they air the sound of monkeys defecating on the microphone for 8 minutes at a time and then give 2 minutes of weather and traffic...repeat the process in ten minute intervals...the ratings would increase...more people would definitely sit through eight minutes of the monkeys for 2 minutes of traffic and weather before they tune into this doomed failure of a wasted frequency.
>Their bigger problem is trying to beat talk formats in the market that have been successful for a long time and already have established connections to advertisers and local teams.
Exactly...and they will fail just as 1210 failed miserably years ago...Philly is a one sports station town. The only people who think this may actually work are the suits at Greater Media. I don't even think they believe this will work. They should be embarrassed for even attempting it.
>but to be having a conversation about them flipping formats again when they just flipped 3-4 months ago is pretty silly.
You missed the point on this one...Again, I don't think they will flip anytime soon...but I think after a few more books they will realize that they sunk their own ship and will sell it or flip it.
Their best bet? Flip to adult contemporary...sell time on the weekends to help with the bills...and watch the ratings climb back up into the 3 shares where they were only two years ago.
Do you think a fancy PD from ESPN is going to save the station? Not a chance in hell. WPEN is finished in the ratings unless they flip back to an adult contemporary format...even if it's satellite. Does this mean they can't make money? No it doesn't...but remember the original topic was ratings.
Do I think it will happen? I don't know. But it's their loss if they don't.
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