....RATINGS

[insidethenumbers]

KFYI on top. The local talent bar for KTAR continues to be lowered for the 92.3 limbo. How low can they go? Dumb and Dumber and the vacant midday seat have run its course. In fact, a vacant afternoon seat would actually be an improvement.


The Mix with over a million cume? Come on………………………………. The middle of the road stations must LOVE the new PPM methodology.


KSLX the #1 rock station? Are you kidding? I can’t even name one person on the air. All they have are music monkeys, even in the morning. Or how about Freebird again on auto-pilot!


After getting crushed for nearly a year, KNIX is now beating KMLE in every demo? Ben and Matt beating Tim and Willy? Nice move CBS. I can imagine somebody who is laughing out loud while sipping champagne on the beach.


And it is safe to say, this ain’t no sports town!

 

[only1moore]

Well, whatever KZON did to break into the top 5, it must've really work. As for KKFR, it sounds like they are running out of "Power."

 

[michael hagerty]

KFYI on top. The local talent bar for KTAR continues to be lowered for the 92.3 limbo. How low can they go? Dumb and Dumber and the vacant midday seat have run its course. In fact, a vacant afternoon seat would actually be an improvement.

Yeah, but...in 25-54, it's KTAR-FM tied for 6th and KFYI 13th.


---Michael Hagerty

 

[rkchgo]

KFYI on top. The local talent bar for KTAR continues to be lowered for the 92.3 limbo. How low can they go? Dumb and Dumber and the vacant midday seat have run its course. In fact, a vacant afternoon seat would actually be an improvement.

Yeah, but...in 25-54, it's KTAR-FM tied for 6th and KFYI 13th.


---Michael Hagerty

I noticed iirc in 35-64 KFYI gets closer. Listener base is aging out?

 

[DrAkbar]

KFYI on top. The local talent bar for KTAR continues to be lowered for the 92.3 limbo. How low can they go? Dumb and Dumber and the vacant midday seat have run its course. In fact, a vacant afternoon seat would actually be an improvement.

Yeah, but...in 25-54, it's KTAR-FM tied for 6th and KFYI 13th.


---Michael Hagerty

Paging Mr Smokey Rivers...Mr Smokey Rivers. Please pick up the white paging phone for an important reality check: All that's left on Ancient Modulation is low cume; high TSL and denture wearers. Please open your eyes to see the endless possibilities with FM frequency 95~Five. Thank you...and remember the immortal words of Michael Dixon: Stand to your right and Walk to your left.

 

[michael hagerty]

KFYI on top. The local talent bar for KTAR continues to be lowered for the 92.3 limbo. How low can they go? Dumb and Dumber and the vacant midday seat have run its course. In fact, a vacant afternoon seat would actually be an improvement.

Yeah, but...in 25-54, it's KTAR-FM tied for 6th and KFYI 13th.


---Michael Hagerty

I noticed iirc in 35-64 KFYI gets closer. Listener base is aging out?

In 35-64, KFYI is #2 and KTAR-FM #6.

---Michael Hagerty

 

[davideduardo]

I noticed iirc in 35-64 KFYI gets closer. Listener base is aging out?

35-64 is not a sales demo, and the difference in 25-54 and 35-64 shows that KFYI is "top heavy" in 55-64, a pretty useless sales cell.

 

[insidethenumbers]

Problem is, nobody wants the KZON audience. Their ratings will not translate into revenue. It’s a roll of the fuzzy dice.


If KFYI ever establishes a local presence, KTAR is ripe for the picking unless they improve the quality of talent.


And love him or hate him, once again Pratt proves why he is the highest paid in the market. Tim and Willy have plummeted KMLE to #14 25-54. Only one year ago, before CBS brilliantly blew out their entire morning and afternoon shows, KMLE was the #1 25-54 station in the entire market. Even worse, Tim and Willy got smacked by Ben and Matt. WHO?????? Yes, that incredibly powerful morning team on KNIX………


Anybody on the air at Mix, Peak, KOOL and KESZ have a golden parachute. Just shut up and let PPM methodology save you. Do you hear that Beth and Bill? Less talk will ensure you higher ratings on any middle of the road music station. Swallow your ego and shut up!


Nobody commented on sports radio. Why so dead in a market with 4 major teams? (or at least 3 ½) During my time in Chicago, sports radio was always top 3, and the same is true in other large markets.

 

[justthenumbers]

Nobody commented on sports radio. Why so dead in a market with 4 major teams? (or at least 3 ½) During my time in Chicago, sports radio was always top 3, and the same is true in other large markets.

My guess: only one of the major teams (Diamondbacks) was playing in July, and they’ve had an awful season. People here don’t care unless the team is winning.

 

[KeithE4]

Nobody commented on sports radio. Why so dead in a market with 4 major teams? (or at least 3 ½) During my time in Chicago, sports radio was always top 3, and the same is true in other large markets.

Probably 80% of Phoenix-area residents grew up somewhere other than here. Even the natives have little loyalty to the local teams besides the Suns & ASU, since the others are relative newcomers. So there is little loyalty to Phoenix teams. Native Arizonans grew up as Cowboys fans in football and Dodgers or Giants fans in baseball. The rest of us stay loyal to the teams we grew up with (in my case, Chicago & Indiana).

The Cardinals are finally getting some recognition since they finally got good. Same went with the D'backs a few years ago. But the local fan base will rise and fall depending on how good the teams do, with the always-loyal Suns fans being an exception. That, unfortunately, is the nature of Sun Belt sports, whether it be in Phoenix, LA, Miami, or San Diego.

I don't know if anyone's tried to measure it, or even if it's possible, but I wonder if more folks here listen to their hometown sports station online (such as WSCR, WFAN, or WEEI) than listen to the three local sports-blabberers.

 

[KOHS]

The Cardinals are finally getting some recognition since they finally got good.

I take it you didn't watch the Cardinals/Steelers game last night. If you had, you might have phrased your sentence differently.

 

[KeithE4]

The Cardinals are finally getting some recognition since they finally got good.

I take it you didn't watch the Cardinals/Steelers game last night. If you had, you might have phrased your sentence differently.

I did watch it, and I'm not too concerned about a game that doesn't count (although it looks like we'd better pray that Kurt Warner doesn't get hurt). Besides, I remember when the Cards went 4-0 in the preseason and 4-12 when it counted, so I pay no attention to wins and losses in August. Preseason is to evaluate players, not win games.

The wins and losses don't mean diddly, but the game probably generated higher ratings on ESPN than all the baseball games in the country combined (only 3 or 4 were playing at the time). I'm sure that KTAR was happy as well. Of course, the NFL markets pre-season just like the regular season and it gets the ratings. I found it somewhat amazing that a meaningless Sunday night pre-season football game between the Titans & Bills (not exactly the Cowboys & Patriots as far as national interest goes) outrated the ESPN baseball game between the Evil Empires Yankees & Red Sox by almost 2 to 1.

 

[landtuna]

Probably 80% of Phoenix-area residents grew up somewhere other than here.

According to the U.S. Census Bureau almost 20% of current Valley residents were foreign born (outside the U.S.) and almost 30% of the total were under 18 years old. That would make the number of Arizona natives considerably more than the 20% you posted although I could not find a specific number. I think there are considerably more of us than you imagine.

Even the natives have little loyalty to the local teams besides the Suns & ASU, since the others are relative newcomers. So there is little loyalty to Phoenix teams. Native Arizonans grew up as Cowboys fans in football and Dodgers or Giants fans in baseball. The rest of us stay loyal to the teams we grew up with (in my case, Chicago & Indiana).

Basically true but consider the D'Backs, Cardinals and Coyotes have been annual disappointments for most of their respective tenures - and we are treated to daily stories of the Coyotes being moved out of town. And two of the three built their new homes on the far side of the Valley. How much loyalty do you expect that deserves? Some other cities do support long-term losing teams but generally their populations are much larger and their history a lot greater.

Another possibility is that Phoenix residents don't need their sports teams to "compete" against other cities. For instance, hundreds of thousands of former Chicagoans have moved here but I've known exactly two who moved back. That is a telling statistic. The same is true for New York City, L.A. and many other places.

Demographics also play a part. The Southwest cities not only have many newcomers but also from many different places. The large Hispanic populations of Phoenix and L.A. do not necessarily follow football, basketball and hockey yet. Give their children a generation or two and you will see the same sports support that natives do.

And lastly, we don't need winter sports to take our minds off the lousy weather outside.

 

[DrAkbar]

And lastly, we don't need winter sports to take our minds off the lousy weather outside.

Nor do TMISU need ratings to make BIG $$ off all their sports programming on KT'R (Ancient Modulation & FM)!


btw...did it rain where you are the other day?

 

[landtuna]

btw...did it rain where you are the other day?

In Fashionable South Tempe? Yup. Finally!

 

[davideduardo]

Probably 80% of Phoenix-area residents grew up somewhere other than here.

According to the U.S. Census Bureau almost 20% of current Valley residents were foreign born (outside the U.S.) and almost 30% of the total were under 18 years old. That would make the number of Arizona natives considerably more than the 20% you posted although I could not find a specific number. I think there are considerably more of us than you imagine.

"Here" means, well, here. As in "in Phoenix, Arizona." The Census report says that 20% of the folks in the Valley of the Sun were born outside the US of A. What it does not say is how many were born outside of Maricopa County. And that's a lot.

In adults over 18, there may not be 80% born outside the market, but it sure is a very high, very definitely over a simple majority, number.

 

[KOHS]

I did watch it, and I'm not too concerned about a game that doesn't count (although it looks like we'd better pray that Kurt Warner doesn't get hurt). Besides, I remember when the Cards went 4-0 in the preseason and 4-12 when it counted, so I pay no attention to wins and losses in August. Preseason is to evaluate players, not win games.

Agreed. But I'm definitely not seeing anything from any player that gives me hope for a repeat appearance in the play-offs or Superbowl, for that matter. The Steelers made the Cardinals look like amateurs. KTAR might want to keep the Cardinals in the sports parking lot if the play doesn't improve.

 

[KeithE4]

I did watch it, and I'm not too concerned about a game that doesn't count (although it looks like we'd better pray that Kurt Warner doesn't get hurt). Besides, I remember when the Cards went 4-0 in the preseason and 4-12 when it counted, so I pay no attention to wins and losses in August. Preseason is to evaluate players, not win games.

Agreed. But I'm definitely not seeing anything from any player that gives me hope for a repeat appearance in the play-offs or Superbowl, for that matter. The Steelers made the Cardinals look like amateurs. KTAR might want to keep the Cardinals in the sports parking lot if the play doesn't improve.

And move the D'backs to FM? They're not exactly successful this year either. Since football tends to generate higher ratings than baseball (especially if the team is out of the race) and early-season basketball, and FM is more important than AM, I'd leave things exactly as they are, even if the Cards do return to "normal" this season.

 

[DrAkbar]

And move the D'backs to FM? They're not exactly successful this year either. Since football tends to generate higher ratings than baseball (especially if the team is out of the race) and early-season basketball, and FM is more important than AM, I'd leave things exactly as they are, even if the Cards do return to "normal" this season.

Three years ago when KT'R announced their move to FM, the Master Blogger made a point of telling listeners that all sports would be on Ancient Modulation and the talkers would be on FM. That was a mistake as oftentimes a play by play (especially NFL football) appeals to a larger audience than Russell Pearce being interviewed for the 187th time. He obviously has learned a lesson. However, if you really want to put an audience to sleep, put the D'backs on 92~Three. ...another refill on the espesso, Nurse Jeff!

 

[landtuna]

However, if you really want to put an audience to sleep, put the D'backs on 92~Three. ...another refill on the espesso, Nurse Jeff!

WHAT!?!?!?! Phoenix has a beisbol team????? Why wasn't I told!!!!!!!!!