....RATINGS

[davideduardo]

Eduardo,

So you can give PD Kris credit for KOOL’s success with PPM but you can’t blame PD Kris on KMLE’s failure? Which is it? Maybe you should go by “David” and “Eduardo” separately to represent both of your faces.

Any of us in programming a while who have not had a station go bad on them is lying.

KMLE is 9th 25-54 and 7th in 25-49. KNIX is 11th 25-54 and 18th in 25-49 in on industry source's "Spring" equivalent. KMLE is doing much better in the younger demos, but the entire country format is off compared to the diary results.

The whole PPM thing needs more than just a few months to get the panel fully funcional; remember, Phoenix is among the markets that are not MRC accredited.

 

[oldiesfan6479]

KOOL is 4th 25-54!

Time out on the field!

What are you using for your ranking of fourth? KOOL was actually second in
25-54 in the July PPM. I'll criticize as much as the next poster (that's coming up),
but I'm willing to give credit where credit is due, and this recent #2 means kudos
to Kris. And more '70s music means less...wimpy Herman's Hermits songs. (What,
you thought I was going the Bang 545 route again?)

Now as to the #16 25-54 in the fall 2008 book...ya think maybe when listeners
tuned in to hear classic hits and got the infamous "KOOL Kristmas" fiasco, they
went elsewhere and didn't return until January?


Oh I wish I had some Oscar Mayer emoticons...

 

[davideduardo]

What are you using for your ranking of fourth?

Becaused the Phoenix PPM study is so new and totally unaccredited, I took the same 3-month average entitites like BIA use. And that is why I said, "... using an industry source's Spring equivalent." Were I trusting of a single month, I would have a) had to ask someone for the numbers as I don't have access, and, b) been unconcerned about the lack of accreditation.

Now as to the #16 25-54 in the fall 2008 book...ya think maybe when listeners
tuned in to hear classic hits and got the infamous "KOOL Kristmas" fiasco, they
went elsewhere and didn't return until January?

In the first "month" of Fall, KOOK got its lowest numbers, being 15th in 15-54. In the second month, it was 7th. In the last 4 weeks it was 13th.

Which proves both that Christmas was not a fiasco, and that looking at individual months in the diary markets is proof of why Arbitron does not issue monthlies under that system.

 

[insidethenumbers]

Eduardo, (Kris),

Once again, excuses, excuses and more excuses. Now, you are trying to average a 3 month tabulation which isn’t even part of PPM reporting! You are truly a PD! You have learned how to spin crappy numbers to make them work in your favor. Sell that snake oil! KOOL is a jukebox that any monkey could program. But still, if you are going to take credit for KOOL, which by the way has been consistently successful for many many years and WAY before your arrival, then you must take the blame for the steep decline of KMLE, which was #1 only 1 year ago. Thanks to your brilliance and CBS, KNIX is once again in front of the country wars. Or maybe we should blame Tim and Willy. Have you noticed that whichever country station they are on ends up losing!!

 

[noshow]

KOOL is a jukebox that any monkey could program.

What isnt?

then you must take the blame for the steep decline of KMLE, which was #1 only 1 year ago. Thanks to your brilliance and CBS, KNIX is once again in front of the country wars.

Why are you so intent on casting blame? Whats the fascination with Kris Abrams. Did he steal your girlfriend?

Stations do well, they fade, they do well, they slide, they flip. Its a freakin radio station. KMLE wasn't doing so hot just a couple years ago, where were you then?

 

[davideduardo]

Once again, excuses, excuses and more excuses. Now, you are trying to average a 3 month tabulation which isn’t even part of PPM reporting!

Strange, that is how BIA reports every station in every PPM market.

KOOL is a jukebox that any monkey could program.

It has been posted that it is number two in 25-54 in the last monthly book. Since I no longer have access to the monthly books, I can't confirm this... but whether it is 4th in an average (even Xtrends gives a 3-month rolling average) or second in the last month, that is a mean feat and enviable.

But still, if you are going to take credit for KOOL, which by the way has been consistently successful for many many years and WAY before your arrival,

I'm not Chris, as a simple click-through on the link at the bottom of this post will show. i'm his competitor, in fact. Bit I respect competent program management, and that's what we have here.

KOOL was 16th in 25.54 in the Winter 08 book, showing how low the station was sinking in the sales demos, and why a big change was needed, right in the middle of a recession.

then you must take the blame for the steep decline of KMLE, which was #1 only 1 year ago. Thanks to your brilliance and CBS, KNIX is once again in front of the country wars.

KMLE was 9th, 10th, 1st and 15th in 2008's 4 books... the aberration was the #1 book, of course. In '07 it was 5th, 4th, 10th and 9th. Go on, tell me how consistently the station was #1. Now, KMLE is beating KNIX on the average in 25-54, it seems.

All I can guess is that you were let go from one of the CBS properties...

 

[insidethenumbers]

Eduardo,

Same old song……….. More excuses and excuses. Nice trick to use averages to bring up losers, and then when it is convenient, take out averages to look at current monthlies when it supports your case. You must be a PD, because you are a spin doctor. And you are not a competitor of KOOL. Come on, KOOL does not have a direct competitor which is the main reason for its jukebox success. As for KMLE, it was consistently beating KNIX, even during the CBS disaster in fall when KMLE started blowing out their afternoon and morning shows. This was immediately after their #1 rating only one year ago. Now, KMLE clearly trails KNIX and will do so for some time to come. KMLE does not have a competent country PD or a competitive afternoon or morning show. They opted for low paid management and talent, and now we are seeing the results.

 

[insidethenumbers]

Between No Show and Eduardo, it is obvious how many of these posts are originating from 840 N. Central…...... A bit defensive huh?

 

[DrAkbar]

KOOL was 16th in 25.54 in the Winter 08 book, showing how low the station was sinking in the sales demos, and why a big change was needed, right in the middle of a recession.

Yup.

In the first "month" of Fall, KOOK got its lowest numbers, being 15th in 15-54. In the second month, it was 7th. In the last 4 weeks it was 13th.

Which proves both that Christmas was not a fiasco, and that looking at individual months in the diary markets is proof of why Arbitron does not issue monthlies under that system.

Not a fiasco? How 'bout a calamity..disaster..tragedy..debacle..misfortune...etc?

If the See BS'ers wanted to perform an audio enema on Oldies based KOOL, then All Christmas Music beginning 10/31 was just what the doctor ordered. And neither Nurse Jeff nor I had anything to do with the prescription!

 

[davideduardo]

And you are not a competitor of KOOL. Come on, KOOL does not have a direct competitor which is the main reason for its jukebox success.

There are only 100 shares in every market. So, each station is competing with every other station in the market.

And now that PPM is here, we know that the "average" listener uses a half-dozen or more stations, so we compete directly with many, many other operations... not just the ones that have the same or similar playlists.

Oh, watch the KMLE demos. It's developing considerable 25-54 strength, even in an unaccredited survey with a new, unseasoned panel. KNIX is becoming the "geezer country(tm)" station.

 

[davideduardo]

In the first "month" of Fall, KOOK got its lowest numbers, being 15th in 15-54. In the second month, it was 7th. In the last 4 weeks it was 13th.

Not a fiasco? How 'bout a calamity..disaster..tragedy..debacle..misfortune...etc?

If the See BS'ers wanted to perform an audio enema on Oldies based KOOL, then All Christmas Music beginning 10/31 was just what the doctor ordered.

And that second 4-week period, from late October to the third week of November was the BEST month of the book!

 

[davideduardo]

Between No Show and Eduardo, it is obvious how many of these posts are originating from 840 N. Central…...... A bit defensive huh?

I'm on N. Central, but at 655.

 

[insidethenumbers]

Eduardo, (Kris)

You are a liar……… And you need to educate yourself on numbers including your address and your ratings.

 

[michael hagerty]

Eduardo, (Kris)

You are a liar……… And you need to educate yourself on numbers including your address and your ratings.

Insidethenumbers:

You've got it wrong. David Eduardo is David E. Gleason. He's been a force in Hispanic radio programming for more than 30 years. I started seeing his name in the trades in the 70s. He was posting to this board long before Kris came to town.

---Michael Hagerty

 

[insidethenumbers]

Michael Hagerthy,

David Gleason is a force? I’ve been in radio consulting and management for 37 years, and I have never heard of him! In addition, I have never hear of you either! I am just getting back to Phoenix radio, but neither of you have a name of any recognition outside of this market and very limited name recognition in this market. No matter who he is, Eduardo carries an agenda, and he is a “Kris” apologist. They must be close friends since he is so incredibly defensive. The bottom line is that Kris has only held status quo with KOOL and has failed miserably with KMLE. A fresh coat of paint does not change the plumbing in the outhouse.

 

[pattiwacki]

KOOL was 16th in 25.54 in the Winter 08 book, showing how low the station was sinking in the sales demos, and why a big change was needed, right in the middle of a recession.

Yup.

In the first "month" of Fall, KOOK got its lowest numbers, being 15th in 15-54. In the second month, it was 7th. In the last 4 weeks it was 13th.

Which proves both that Christmas was not a fiasco, and that looking at individual months in the diary markets is proof of why Arbitron does not issue monthlies under that system.

Not a fiasco? How 'bout a calamity..disaster..tragedy..debacle..misfortune...etc?

If the See BS'ers wanted to perform an audio enema on Oldies based KOOL, then All Christmas Music beginning 10/31 was just what the doctor ordered. And neither Nurse Jeff nor I had anything to do with the prescription!

Though I was personally put off by the post- Halloween Christmas music, everyone in the building where I work (all female), from ages 22-50, was (dare I say it?) positively orgasmic over that awful noise!
Jingle Bell Rock and the rest of the holiday repertoire reverberated through the halls eight hours a day! FOR TWO MONTHS!!! I can hardly wait for THIS year.

 

[buster2]

Hey, Inside... Your rants about KOOL are entertaining and in some ways I may agree, but you did go one step too far... Just because you personally have not heard of David Eduardo (or whatever his real name is) or Michale Hegarty does not mean they have no talent or brains. Apparently, yours is the only opinion that matters.

I worked very briefly with Michael at Channel 3 many years ago. He's a good guy who knows a lot about broadcasting. He not only has a long resume of working with network TV affiliates in Arizona and California, his radio resume is solid, including stints working with Charlie Van Dyke (ever heard of him)? More to the point however is that Michael is a class guy who always posts under his own name and never takes personal potshots at anyone. In other words, if you're going to trash someone on this board, you picked the wrong guy.

And, no, I'm not Michael.

-Doug St. James, formerly of KFYI, KRDS, KSUN...and others now long gone.....

 

[insidethenumbers]

Doug St. James,

I have never heard of you either! And both of us misspelled Hagerthy (?) so you must not be too familiar. As for Charlie Van Dyke, if we have to start playing the “he worked with fill in the blank” game, then this board is truly full of nobody’s. By the way, I worked with Jonathan Brandmeier and Dave Otto, as well as Steve Dahl and Larry Lujack in Chicago. This is like that 6 degrees game!

 

[davideduardo]

Eduardo, (Kris)

You are a liar……… And you need to educate yourself on numbers including your address and your ratings.

Yeah, right. I am at 655 N. Central... ZIP code is 91203.

 

[davideduardo]

Michael Hagerthy,

David Gleason is a force? I’ve been in radio consulting and management for 37 years, and I have never heard of him! In addition, I have never hear of you either! I am just getting back to Phoenix radio, but neither of you have a name of any recognition outside of this market and very limited name recognition in this market. No matter who he is, Eduardo carries an agenda, and he is a “Kris” apologist.

As i said, click the link at the bottom of this or any of my two hundred million other posts. Then, from your anonymous pulpit, try making that statement again.

Then again, aside from the ad hominems, the fact is that it is obvious that Chris was handed both budget cuts and a mission to lower the average age of two stations to get them both back in the sales demos. He seems to have done a pretty good job despite the expense cuts, and, as anothe poster mentioned, KOOK is #2 25-54 in the most recent book... 4th in a rolling average.

KMLE is doing better in the under-55 demos, and both present a better sales package than they have for the last several years.