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ratings

Here are the 12+ trends latest #'s are the Spring 09


KKZX-FM Classic RockClear Ch 6.5 6.5 7.1 8.3
KHTQ-FM Active Rock QueenB 7.8 7.2 8.4 6.3
KZZU-FM Hot AC QueenB 6.5 4.1 6.0 6.1
KISC-FM AC Clear Channel 5.6 5.0 6.2 5.6
KQNT-AM N/T Clear Channel 4.1 6.6 5.5 5.0
KDRK-FM Country Mapleton 6.4 5.8 4.3 4.9
KBBD-FM Adult Hits Mapleton 1.6 2.8 3.8 4.7
KEYF-FM Oldies Mapleton 4.6 4.3 5.9 4.7
KXLY-AM N/T QueenB 4.6 4.7 4.5 4.4
KCDA-FM Hot AC Clear Cha 5.1 3.8 3.6 4.2
KEZE-FM Country QueenB 2.7 4.7 1.9 4.1
KIXZ-FM Country Clear Cha 5.7 4.3 4.0 4.1
KXLY-FM AAA QueenB 3.7 4.3 3.3 3.6
KZBD-FM Alternative Mapleton 1.1 2.2 2.1 2.2
KEYF-AM Adult Standards Mapl 2.5 3.0 1.7 1.6
KJRB-AM Talk Mapleton 0.8 1.7 1.4 1.6
KXLX-AM Sports QueenB 0.8 1.1 0.9 1.1
KPTQ-AM Talk Clear Channel 1.1 1.4 1.4 0.9
KVNI-AM Oldies QueenB 0.8 1.6 0.7 0.9
KGA-AM Sports Mapleton 0.5 0.6 1.0 0.6
 
Boring! Nothing really stands out here, with the possible exception of KEZE gong up and down and back up again in a relatively short period of time. What's up with that?
 
KEZE was Urban(never really caught on with folks older than 17-24 tops), then switched to all-Christmas the same time that KISC-FM did....kind of a Christmas battle...they got a nice bump thanks to the Holiday music, then switched to Country and went down, now they have rebounded...it's a definite 3-way race with KDRK/93.7 KIXZ/96.1 KEZE/96.9 and even the Coeur d'Alene 102.3 more of a classic country station...so call it a 4-way battle for the country audience....the big change for them is Jay & Kevin going from KDRK to KEZE. They do have a nice billboard campaign and Jay & Kevin are popular. Certantly couldn't hurt the station making a change like that......No where to go but up!

It's funny the station that doesn't even show is 95.3/KPND, they jacked their power up to 100,000 watts and has a decent signal over Spokane, but they call themselves "progressive" radio and I'm a music lover and I rarely recognize anything they play. Once in awhile I will hear a familiar song....gee Wally, do you suppose if you play really unfamiliar music as a radio station they'll see us as a 'creep?' Wait 'til dad gets home......almost a waste of a signal.....their idea is good, but in listening to them, their stereo pilot is on, but the music is in MONO.....YIKES!!!
 
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