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Ratings

So I'm looking at the numbers published by radio-info and I don't see Sunny 95 or any Saga stations for that matter. What the hell happened? That can't be good? Anybody know?
 
The Saga stations are non-subscribers, hence they no longer show up in the book. This is also true in Dayton, Louisville, Indianapolis, and a number of other markets where operators like Cumulus and Mainline are not subscribing.
 
gabigley1 said:
JockFan said:
So I'm looking at the numbers published by radio-info and I don't see Sunny 95 or any Saga stations for that matter. What the hell happened? That can't be good? Anybody know?

I see the Ratings are posted here: http://www.radio-info.com/site/markets/grid/columbus

Since the saga stations are not subscribing to Arbitron at this time you will notice that all of their stations have no rating published, but every thing else is accurate. I do not believe they will publish the arbitrend monthly numbers at all during the embargo.
 
Arbitron will allow SOME of it's Columbus ratings to be made public during it's Columbus embargo? I was surprised the the Summer book
was released and made public on the radio-info.com site. So, that begs the question, is Columbus still on the Arbitron embargo list?
 
Hard to believe that this could be 100% accurate, as WBNS is now sports and I doubt it's numbers are that high.
Second, I think WTDA should be higher.
WCOL took a big hit too.
 
Clayman43130 said:
Hard to believe that this could be 100% accurate, as WBNS is now sports and I doubt it's numbers are that high.
Second, I think WTDA should be higher.
WCOL took a big hit too.

WBNS-AM used to draw close to those numbers when it was the lone Sports radio station in Columbus.
WTDA will probably go up in the next Fall book because of it's new morning show and lineup.
WCOL occasional take a big hit in the ratings but is this a big hit?

It looks like WYTS 1230 has scratched for almost a year now but I believe they will continue as a Sports station.
 
gabigley1 said:
Clayman43130 said:
Hard to believe that this could be 100% accurate, as WBNS is now sports and I doubt it's numbers are that high.
Second, I think WTDA should be higher.
WCOL took a big hit too.

WBNS-AM used to draw close to those numbers when it was the lone Sports radio station in Columbus.
WTDA will probably go up in the next Fall book because of it's new morning show and lineup.
WCOL occasional take a big hit in the ratings but is this a big hit?

It looks like WYTS 1230 has scratched for almost a year now but I believe they will continue as a Sports station.

WTDA? Because of that morning show? Do you get ratings now for things that help you sleep?
 
Whodey07 said:
gabigley1 said:
WBNS-AM used to draw close to those numbers when it was the lone Sports radio station in Columbus.
WTDA will probably go up in the next Fall book because of it's new morning show and lineup.
WCOL occasional take a big hit in the ratings but is this a big hit?

It looks like WYTS 1230 has scratched for almost a year now but I believe they will continue as a Sports station.

WTDA? Because of that morning show? Do you get ratings now for things that help you sleep?

I only listen to WTDA for their morning show. I have no interest in the other content. If anything can give them a bump in the ratings, it would be their morning show.
 
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