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Ratings.

Not that I listen, or endorse Cox, but I believe when he was on in Pittsburgh he did well, no? I met Cox at a Conclave TalenTrak back in 2005 in Cleveland. Nice enough guy.
 
Mr. Cox and company got quite a bit of TV coverage for that Parma YouTube video.

Of course, he wasn't here at the time, but I wonder if he realizes the history of local media picking on Parma...
 
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