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Ratings ??

G

Greybeard

I have seen no posts regarding ratings in the Seattle market for several weeks. Has everyone up there with access to this info quit or been fired? I miss DJ Dan's monthly breakdown and even miss the dude who uses all those smiley faces bragging.
Are the jukeboxes still winning in PPM ?
 
sirstevie said:
Anyone notice that KMPS dropped.....geez, i wonder why....
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A .5 drop/rise happens to everybody. Ichabod left and that probably had something to do with it. But KMPS isn't changing formats over that....maybe a little adjusting.

KMPS probably needs to distinguish itself by adding some older cuts. Classic country fans are extremely loyal....not like these kids who listen to both Taylor Swift AND Kanye West. KMPS is STILL the heritage country station and no damn wily coyote (or whatever it is) upstart is going to take that away from them......

Besides, a TRUE country station doesn't succumb to fads. To paraphrase that Barbara Mandrell classic, KMPS will STILL be country when country isn't cool....

http://www.youtube.com/watch?v=NN50ZU6jVwM&feature=related

(Though these days, with corporate bean counters ruining everything.....God only knows.....Let's hope not....)
 
KZOK owns the market in Men 25-54 all time slots across the board #1, I think Vande3rpool had a 15 share at night YIKES! That kid is good.
Peace out.
 
sirstevie said:
Anyone notice that KMPS dropped.....geez, i wonder why....
Click to expand...

So tell us, "sirstevie" - how's Randy doing these days?
 
worc47 said:
KZOK owns the market in Men 25-54 all time slots across the board #1, I think Vande3rpool had a 15 share at night YIKES! That kid is good.
Peace out.
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Really? He's one of my favorite DJs (a shrinking breed), next to you Crow. ;)
 
LOL thanks for the thought 69! I actually think personality radio will come back sooner rather than later.
Be safe.
 
KMPS probably needs to distinguish itself by adding some older cuts. Classic country fans are extremely loyal....not like these kids who listen to both Taylor Swift AND Kanye West. KMPS is STILL the heritage country station and no damn wily coyote (or whatever it is) upstart is going to take that away from them......

Besides, a TRUE country station doesn't succumb to fads. To paraphrase that Barbara Mandrell classic, KMPS will STILL be country when country isn't cool....

hmm.......kpms expermenting with classic cuts? too scared they will loose their younger and newer urban demographic listeners, who they feel have little knowledge or interest in merle, willie, dolly, loretta etc. face the fact, most of the kpms listenership is and has been void of real classic country for decades, even if they are the heritage country station of the seattle market. most of their listenership has been groomed on their tight familiar cosmopolitan country playlist. newer classic 90's country hit gold(garth, clint, alan, reba) probably works for them, but 70's and 80's? prob too far back for their comfort, and this contemporary urban market. hey, lets check out some of the pathetic country heritage this station has. if you back to the early 80's, most of what this station played back then was the comfortable cosmopolitan sounds of kenny rogers, anne murray, ronnie milsap, alabama etc. even back then the current chart stuff that was real "hick" country like hank jr, waylon, paycheck etc was not to be found except for a few such artists signature burnt out gold hits like "mamas..", "take this job.." etc. even the L8 GR8 waylon, chided the station during an interview, about its playlist. back in the mid 80's, i frequently called and challenged kpms PD/MD jay albreicht, about their lack of airplay of real country. he stated that i was a "type B listener". which is apparently someone who knows they being spoon fed homogenized assembly line crap music. as the years went by, i long gave up on seattle country radio, and jay albreicht added an e to his name (jaye), lost a few body parts and became a woman. true story...........now thats some heritage to be proud of kpms??????????
 
Your solution would be the equivalent of following a Usher song on a KISS station with The Rolling Stones.

Mixing classic with pop-country doesn't work. Many years ago I owned a station programmed with modern country so we stupidly (I'll admid that), attempted to also change over another of my stations in the market to classic country in an effort of own country within the market. The end result was then as it would be today. Like an oldies rock format, classic country spans too far in time and skews mainly 50+. Within that 50+ demo you have the whole pre-1965 'Paper Roses' crowd, completely polarized from the 1980-1990 'Garth Brooks' crowd. In the end, nobody was happy including the agency which wouldn't touch the classic country demo because of age issues and poor TSL from trying to please too broad of an old demo.

In the end I feel that as happenned in the past, KMPS will simply wear down the Wolf in Seattle. As in other markets, Entercom did well to launch a pop country station with a formula that catches fire quickly. The problem is that as within other markets that went Jack as an example, a heritage station sits back and waits for the upstart to make a mistake to regain the lead. Overraction to a new player in the market is a common, yet foolishly amateur move. If you're the leader; don't give your core audience a reason to tune away. In life and the radio business; slow and steady wins the race!
 
scott salvatori said:
Classic country fans are extremely loyal ... a TRUE country station doesn't succumb to fads.
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Before the libs moved in, wasn't 1090 AM classic country? Ratings sucked and there wasn't much buzz when the format was abandoned.
 
Dan McKay said:
scott salvatori said:
Classic country fans are extremely loyal ... a TRUE country station doesn't succumb to fads.
Click to expand...

Before the libs moved in, wasn't 1090 AM classic country? Ratings sucked and there wasn't much buzz when the format was abandoned.
Click to expand...

I'm not a big country fan, but listening to music on AM doesn't seem to have much of an appeal, does it?
 
the first three lines of my prior post #8 on 4-2, were quotes lifted from reply #3 from bongwater. kpms corp owners had a classic country AM station KYCW1090(former "young country" 96.5 call letters), a few years back (late 90's, early 2000, i think). they gave that classic country format two attempts before switching to the current liberal talk format. classic country 1090 did score in the tail end of the ratings book. not sure if the current talk format is doin much better. the classic country format they programmed was tight playlisted for the masses, by some pin head bean counter consultant in NYC i guess. if you wanted to hear "the gambler","coal miners daughter","on the road again" twice a day, this was the place to be. YAWN.........not good for TSL in my book. classic country AM can work, but it takes time to get the word out and draw an audience. 1090 never had enough time to get established, and the playlist was F'd. this would be a good niche format for a mom and pop AM outlet/+ internet to take on. yes i know there aint much mom and pops around here, and most are ethnic programmed. how bout it 1380 KRKO???? the COUNTRY GOLD NETWORK(KJUN/KBLV,KTOL,KENU,KWYZ) had a good shot to do something here of value in the 90's, but drowned in a sea of incompetent ownership, lack of programming and management(dont get me started here). the ultimate classic country AM/internet format should be day parted, and also include new music rotations, if they were established veterans(loretta, merle, dolly, willie, alan J, patty Loveless etc)or real legit new country(hankIII, jamie johnson,dale watson etc . that would require a good sattelite service or a real MD who knows his s**t., and a patient ownership who is prepared to give it a few years to spark a fire.
 
Okay Scott, care to site examples of successful classic country stations that still exist today? Market revenue rank, call letters and locations? We're waiting..
 
fair question, and im a bit rusty on a 2009/10 era answer. what does successful mean? finishing 1st in the daytona 500, or just qualifying for the race, and competing? lets face it, classic country formats aint gonna be nothin but back markers and middle of the pack runners against the newsradios, talks and other formats including hot, new young country. would it work for a big corporate monolith owner in seattle? no, yet, it can be a succesful format in the right location, with the right programming and vision. texas, has several succesful classic/alt/outlaw country stations. perhaps, i'll peruse some of the 09/10 out state rating books and have a current day looky
 
I'd much rather see a classic country (or any other format) that can sustain itself rather than something be a third copy of another format in the market...unless the third copy has something OF NOTE to bring to the table (sports, for example, may be able to cover local teams that other sticks can't do) -- but for the most part am full-up on AC's and "hot" (which usually isn't) talk. Seems like the trick is to get those formats to be financially viable by tweaking the model to where they CAN be self-sustaining.
 
That's the point Blue Boy, classic country formats aren't sustainable. None have been. Again, the problem with the format is the age of the demo and the lack of TSL within the age of the demo. Even regional and local advertisers aren't interested in advertising on classic country stations. Scott couldn't name any because there aren't any. It was a loaded question.
 
lets re ask the question in a different way. how many successful country outlets are there ratings wise, who include gold music programming pre 89, within a mix of currents, recurrents/new? someone?? KGY96.9 programs the "real country" sattelite feed which does the mix. although i aint critiqued them in years. ive never been for the bastardization of classic country as a seperate format. obviously in todays day and age,much of the classics dont work next to the latest over produced cosmopolitan country one hit flavors of the month. but, some do!! my hot button issue for decades has always been the mega outlets/owners/consultants who put the kabosh on the pre 89(pre garth, pre alan, pre clint), and treated the likes of george, waylon, johnny, tanya, dwight, skaggs etc like red headed step children at a japanese family reunion. this alienated a whole new era of country listeners to our proud and recent country music past. merle, waylon, paycheck, hank jr, reba should never be forced to be weeded out into a seperate format. and now as we look through 2010 goggles, the garths, alans, rebas and clints are being treated as the next group of aging has beens, in many big city hot young force fed markets. yet all these artists still put out new releases. country music is America's great music tradition, and should be tied together amongst the recent decades. if this includes a seperate sunday night show, dayparted heavier on the classics, that works to. hey, johnny cash is still a hot entity, and so is willie. you think ratings would be killed, and listeners would tune out if the latest card/promo reading empty suit at kpms announced, "coming up next a classic willie, or johnny cash song". im for real country formats that tie it all together, with a real thinking PD/MD, who are intelligent gate keepers of the old/gold/new/current/recurrent music. we aint got that round here, so i long left the seattle AM/FM listening scene for the joys of XM/sirius sattelite, and ccwifi internet radio. my 5,000+ hard copy album/CD library, works good to, when i need a good dose of merle or waylon, or tammy.
 
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