Wow, PRAISE 102.5 is #2 in the overall ratings? Good jod Radio One even though I don't know the breakdowns. 102.5's signal is so limited but I guess that goes to show anything is possible. Hmmm, wonder is Radio One should've put PRAISE on 107.5 instead?
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- Thread starter ShawtyBlack_ATL
- Start date
I was shocked about this as well.
ShawtyBlack_ATL said:
That's true, but it's nothing new. Praise has been either #2 or #3 for months now.
Has anyone noticed that The Bull is charging? It's crashed into the top 10.
Next month should be interesting with the changes at 95.5.
This is surprising why? The station is completely consistent. It is totally involved with its life group both on the air and off. It has street presence among its life group. Promotioons are aimed directly at the listeners and are well done. The air staff is well versed in the genre and involved with the listeners. Listener loyalty is incredible... it would be surprising if it were anything but successful, given the propensity of stations in other formats to abandon the basics set out above. Back in The Day, WQXI did the same, with the same results. As did several others - 96Rock, Power, Y, etc. It really isn't hard to do, it's only hard to do right and consistently.
Re: The Bull; that is why I keep insisting they will not blow it up. If they do talk on FM, it will be 96.1.
littlejohn said:
Is it true they also have the best engineering?
Mungo merely <technical> pawn in greaaaat game of radio.....
If what comes out of it is consistently what the programmer put in it the way he put it, then yeh, they got good engineering.
If what comes out of it is consistently what the programmer put in it the way he put it, then yeh, they got good engineering.
Not sure how The Bull looks, but according to the posts here they must have did pretty good. Now will C.C drag their feet picking a new PD? Lindy has been gone what, a month now? Does the average listener notice or even care, since Lance is probably doing what he observed when Lindy was still there.
Speaking of Scott Lindy, any word on his sudden departure?
Speaking of Scott Lindy, any word on his sudden departure?
What is astounding about their rank is that they are number 2 in a market which is only 35% African-American. Is there significant listening from any demo other than African-American 18-49 females?? I would love to see some details about exactly who all these folks are. Is it a rather small cume with 20 hours of listening EVERY day?
Littlejohn supposed he could put PPM meters on his big white dog......I suspect he may have done just that.
The big white gospel dog........
Littlejohn supposed he could put PPM meters on his big white dog......I suspect he may have done just that.
The big white gospel dog........
taylorengineer said:
Gospel tends to attract a relatively small cume but high time spent listening.
I would not move Praise to 107.5 as someone above suggested for a couple of reasons. The 102.5 signal, while small, is strong in exactly the areas where the Gospel audience lives. Second, Gospel is still a difficult sell to advertisers. Gospel stations usually bill less than they should based on their ratings. Praise's billings are probably commensurate with the value of that signal.
The Urban Gospel format on FM seems to work in most cities that have them. A while back the format was only limited to the AM band. The 102.5 signal seems to be the best frequency for covering the Urban inner city, but I know 107.5 covers the metro area as a whole. With MAJIC simulcasting on 97.5 and HOT on 102.9, PRAISE has the smallest coverage but seems like the best overall ratings. The real question is are both simulcast helping out in ratings?
I see WSB AM 750 continues to dive. I wonder if being on FM will help. I really don't think it will help that much. Outside of the morning show with the traffic am 750 has become very stale and boring. They need some new life with better programing. Bortz and Howard are tired. Either they make changes or continue to go down.
N
Nyte Ryder
Guest
In the last three days of the rating period that just came out, WSB on FM had a shockingly strong 25-54. Be careful about going on the record about that move not working. Because it's probably going to work.
I would expect them to go up but it seems they have a fundamental issue. Their perceived declining ratings on the AM side prior to go to 95.5 shows erosion in the audience base for their product this is not due to the signal since nothing about the AM signal has changed nor has any competition truly entered the fray in their category to cause a decline.
I blame Hannity but don't have the numbers to see if his daypart's decline is greater than the rest of the dayparts decline. These can be depressing times with the state the economy is in. If you haven;t lost your job, you worry if you will, will the value of your house will ever rebound, will my debt ever be paid back, etc. Hannity is by and large a depressing show because it continually harps on all the doomsday scenarios the evil democrats are creating. After awhile it is easier to listnen to more positive things in these negative times.
I blame Hannity but don't have the numbers to see if his daypart's decline is greater than the rest of the dayparts decline. These can be depressing times with the state the economy is in. If you haven;t lost your job, you worry if you will, will the value of your house will ever rebound, will my debt ever be paid back, etc. Hannity is by and large a depressing show because it continually harps on all the doomsday scenarios the evil democrats are creating. After awhile it is easier to listnen to more positive things in these negative times.
@ Nyte: On the last three days how did WSB do on the AM? I get the feeling the FM gain is the AM loss.
radioworld said:
There are three groups of people who will listen to WSB.
1. There are those who prefer AM, and will continue to listen to it.
2. There are those who will tolerate AM, but who'll switch to FM if they can.
3. There are those who refuse to tune in on AM, but who'll listen on FM.
I don't know how big each group is, but there are people in each one of the three.
If group #2 is large, then lost will shift from AM to FM. If group #2 is small, then few will shift.
In any case, groups #1 and #2 add up to the same total number. Group #3 is all extra, new listeners.
Don't underestimate the people who CAN'T listen to AM (such as in an office where there's a lot of RFI or poor signal penetration, or have an FM-only device such as an iPod) but will listen to AM programming on FM, even if they have to change stations. This could be considered an "involuntary" subset of #3.Talk_Dude said:
carolinaradio said:
Illogical. Why blow up a major market's only mainstream rocker?
G
upstate29651 said:
Broadcasting companies do not exist to participate in providing a given quota of formats. If 96.1 isn't getting the ratings (and revenue, which is even more important) with its current format, and the owners can make more money with something else, then they're going to run something else.
The only thing illogical is for a company to keep a format running that ain't making the money. Whether or not that's the market's only station carrying a particular format means exactly zip.
growth on the FM side won't be immediate. the only immediate listeners they have will be AM transplants, FM growth at the expense of AM and of course the listeners that would listen to AM but can't get it.
but the point of this isn't to serve the same listeners, it's to gain new listeners. listeners that don't even know they might enjoy news/talk yet because they never tried it.
that won't be fast growth, but it will happen.
but the point of this isn't to serve the same listeners, it's to gain new listeners. listeners that don't even know they might enjoy news/talk yet because they never tried it.
that won't be fast growth, but it will happen.
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