Ratings ?

[Greybeard]

Anyone have rankings or numbers to share. 12 plus seems to indicate little change. How about 25-54 or mornings? Did Rivers get a going away present in September? Is Fitz still winning the Country battle as he prepares to have to fight on two fronts? Looks like K&A are stilll the kings.

 

[radioguy123]

Bob Rivers had his best book in months, narrowly finishing in second behind Kent and Alan in adults 25-54 and winning every male demo by a nice margin. Irony at its best. Meanwhile wolf gets soundly beat by kmps and Fitz is not even top ten 12+ as he signs a new deal and get syndicated in to more markets. more irony?

Outside of the country change these last couple of books and a super month for Rivers things look about the same. what no one seems to talk about over the last few months is the younger demos. the end is on top in a big way and has been for months. Red at the end has been number one in mornings 18-34 for a few months now and by a wide margin the last couple of months. Movin has moved into a solid second place with the new morning lineup and kmps and kube and kplz rounding out the rest. kbks mornings have slipped out of the top ten. the ryan seacrest midday show is not even top 15 in core demos. Maybe local does matter?

the end is on top 18-34, kplz is on top overall,bob rivers has all the men, kent and alan the women and kmps is the most listened to country station in seattle. maybe I am back in high school and its 1991 all over again. turns out ppm just turned back the clock. wonder what ever happened to the girl with the big hair and spandex in english class?

 

[scott salvatori]

from country aircheck via e-mail 10-7-10:

in its best book since jun 09. cbs radio's, KMPS, upticked for the second straight month 4.5-4.7(4t-2t). cume grew, too, up 11,700-634,500(10-10). those ratings beat sep 09's 4.5 (5) and reach 573,800 (8), and gave kmps its largest format lead since aug 09. entercoms KKWF, declined 4.5-3.9(4t-10t) and its cume slipped 2300 to 586,800(12-11). a year ago, the wolf held a 4.3(6t) and audience of 533,700 (11). after two straight increases, clear channels KNBQ settled back 2.3-1.7 (22-24); its cume fell 21,400-312,000(19-22). in sep 09 KNBQ marked a 1.9(23) and 306,700 listeners (20).

scott comment: so whats the next move for the wolf howl entercommie boys at the big executive planning table? more contests, more bits/laughs. more music, tighter playlists, better jingles, more wolf howls?..........

what about KNBQ -Q-COUNTRY? dont reckon they even do any local broadcasting here? with back marker ratings, maybe it would be nice to go local upstart air talent, and rid themselves of the national corporate schmoozer voice acts, and start insertin' some real country, and stop the corporate copy-cat, follow the leader, top 10 heavy rotation approach, and at least run last with some real rebel country pride.(go ahead, take a chance, play some johnny cash, or willie nelson) oh its clear channel. that backward/throwback thinking stuff dont work here hillbilly boy.

what about kpms? no changes, them #1 in the countrypolitan race. champaign for everyone. happy shareholders, and executives.

 

[Jay Peninger]

KISW kinda drove the bus over the cliff didn't they finishing behind their sisters.... Quick somebody toss a pile of cash at that other morning guy who keeps kicking ass and taking names.

Pull the classic rock rip chord Dave before we wind up on the rocks....

 

[nwoidaho]

KISW kinda drove the bus over the cliff didn't they finishing behind their sisters.... Quick somebody toss a pile of cash at that other morning guy who keeps kicking ass and taking names.

Pull the classic rock rip chord Dave before we wind up on the rocks....

I think I just heard BJ and Hairclub flushing money down the toilet over on Olive Way!

 

[SandyG]

The END does so well, yet no one seems to talk about it. I think the last time this board talked about it was when Carolla left and they were auditioning a bunch of hosts. 18-34 and 18-49 #1?

 

[TVradioguru]

You must be new to this board Sandy.

The reason nobody comments, is about two years ago most of the folks here were sure these stations were washed up and destined to change format. I guess crow isn't so tasty after all!

 

[radioguy123]

Guru's comments are right on. The end is number one 18-34 with kube right behind them. The End is number two 18-49, just barely behind kplz and in men the end wins both.
I find Red listenable with just the right amount of music. They seem to have nailed the right mix of the nineties classic end sound along with today's alternative, but less of the crap. I always thought the end was the seattle sound and I grew up on it. The station plays the great songs from that early era but enough new sound so I don't feel old.
18-34 It helps that kbks seems to have lost their way especially in mornings, my kids don't like it. when kids and wife in the car it is kplz or movin. for me alone its end or jack and sometimes kube with quick hits on komo or kiro for news traffic weather and the like. Bob rivers was a button but I am not a classic rock fan so it is off. Pretty much what the ratings indicate. too much personal opinion in this post, sorry about that.

 

[Jay Peninger]

Guru's comments are right on. The end is number one 18-34 with kube right behind them. The End is number two 18-49, just barely behind kplz and in men the end wins both.
I find Red listenable with just the right amount of music. They seem to have nailed the right mix of the nineties classic end sound along with today's alternative, but less of the crap. I always thought the end was the seattle sound and I grew up on it. The station plays the great songs from that early era but enough new sound so I don't feel old.
18-34 It helps that kbks seems to have lost their way especially in mornings, my kids don't like it. when kids and wife in the car it is kplz or movin. for me alone its end or jack and sometimes kube with quick hits on komo or kiro for news traffic weather and the like. Bob rivers was a button but I am not a classic rock fan so it is off. Pretty much what the ratings indicate. too much personal opinion in this post, sorry about that.

Nothing wrong with having an opinion man... I can't say I have ever really listened to The End much at all? I guess I should fire them up in the mornings and give them an honest listen for a few days and see what I have been missing, it would not be fair to say anything without having given them a fair and honest listen.

 

[AQH]

The reason nobody comments, is about two years ago most of the folks here were sure these stations were washed up and destined to change format. I guess crow isn't so tasty after all!

Both of those points are true, but there is only a minimal amount of correlation.

When it comes to today's radio, everybody here wants to change it. No sweat off their brow, they don't have to worry about sales or other financial impact format changes bring along.

However, when it's the radio stations themselves that bring along change, the panties of some posters here go into an irreversible knot. Programming changes on this board are strokes of genius, whereas if Clear Channel, CBS, Entercom or Fisher does it, it's all about greed.

Few like change, that's only human nature. It's how people accept and/or deal with change that separates who succeeds and who doesn't succeed in this business.

 

[radioguy123]

Well said AQH!

 

[PSAIRCHECKS]

Guru's comments are right on. The end is number one 18-34 with kube right behind them. The End is number two 18-49, just barely behind kplz and in men the end wins both.
I find Red listenable with just the right amount of music. They seem to have nailed the right mix of the nineties classic end sound along with today's alternative, but less of the crap. I always thought the end was the seattle sound and I grew up on it. The station plays the great songs from that early era but enough new sound so I don't feel old.
18-34 It helps that kbks seems to have lost their way especially in mornings, my kids don't like it. when kids and wife in the car it is kplz or movin. for me alone its end or jack and sometimes kube with quick hits on komo or kiro for news traffic weather and the like. Bob rivers was a button but I am not a classic rock fan so it is off. Pretty much what the ratings indicate. too much personal opinion in this post, sorry about that.

I pretty much agree about The End. I'm 45 years old now, when KNDD signed on in 1991 I was 26. I listened until the late 90's when they took on the 'extreme' active rock format, couldn't take that. Oh I checked in and there were periods in this decade that I listened regularly, DJ NoName, Dick Rosetti, and Tommy Hough era and even Lazlo's show, not fond of how he programmed the rest of the day on 107.7 but the music was to my liking as it is now. If I had any suggestion it would be that KNDD add one classic 80's era classic per hour maybe two. The current airstaff is doing a great job. The station doesn't seem to do much promotion like the summer beach house etc. but I suppose the PD has no budget for that kind of stuff these days.

 

[Jay Peninger]

The reason nobody comments, is about two years ago most of the folks here were sure these stations were washed up and destined to change format. I guess crow isn't so tasty after all!

Both of those points are true, but there is only a minimal amount of correlation.

When it comes to today's radio, everybody here wants to change it. No sweat off their brow, they don't have to worry about sales or other financial impact format changes bring along.

However, when it's the radio stations themselves that bring along change, the panties of some posters here go into an irreversible knot. Programming changes on this board are strokes of genius, whereas if Clear Channel, CBS, Entercom or Fisher does it, it's all about greed.

Few like change, that's only human nature. It's how people accept and/or deal with change that separates who succeeds and who doesn't succeed in this business.

I agree with you more now than ever.... Having launched my Internet venture a year ago it has been an eye opening experience, it humbled the armchair GM/PD in me in a heartbeat.

A listening audience is a curious instrument and one you can never calculate or calibrate, and making the simplest changes in programming often can have much larger results with that audience and I have had to learn this on the fly...

I'm not a big classic rock fan hence we played active rock mostly all current mainstream stuff... That got a lukewarm response... So I began mixing in a some classic rock at different times of the day, not a ton but some good classic rock standards and we started seeing better numbers and more classic requests almost immediately...

I have nothing but respect for the guys pulling the trigger on format changes at these stations after spending a year flying by the seat of my pants trying to make it work on the Internet and get people to tune in.....

Its always easier to tell somebody what they should do when you are sitting on the sidelines and don't really have a stake in the outcome or a station full of people with families to feed to worry about....

 

[Bongwater]

The reason nobody comments, is about two years ago most of the folks here were sure these stations were washed up and destined to change format. I guess crow isn't so tasty after all!

Both of those points are true, but there is only a minimal amount of correlation.

When it comes to today's radio, everybody here wants to change it. No sweat off their brow, they don't have to worry about sales or other financial impact format changes bring along.

However, when it's the radio stations themselves that bring along change, the panties of some posters here go into an irreversible knot. Programming changes on this board are strokes of genius, whereas if Clear Channel, CBS, Entercom or Fisher does it, it's all about greed.

Few like change, that's only human nature. It's how people accept and/or deal with change that separates who succeeds and who doesn't succeed in this business.

I agree with you more now than ever.... Having launched my Internet venture a year ago it has been an eye opening experience, it humbled the armchair GM/PD in me in a heartbeat.

A listening audience is a curious instrument and one you can never calculate or calibrate, and making the simplest changes in programming often can have much larger results with that audience and I have had to learn this on the fly...

I'm not a big classic rock fan hence we played active rock mostly all current mainstream stuff... That got a lukewarm response... So I began mixing in a some classic rock at different times of the day, not a ton but some good classic rock standards and we started seeing better numbers and more classic requests almost immediately...

I have nothing but respect for the guys pulling the trigger on format changes at these stations after spending a year flying by the seat of my pants trying to make it work on the Internet and get people to tune in.....

Its always easier to tell somebody what they should do when you are sitting on the sidelines and don't really have a stake in the outcome or a station full of people with families to feed to worry about....

I listen to KSUH/KWYZ and KQMV-HD3 usually when I buzz through Seattle. I don't speak a word of Korean (or Vietnamese), but then again, ain't nothin' wrong with a walk on the wild side either.....the kimchi is better.....

 

[TVradioguru]

I pretty much agree about The End. I'm 45 years old now, when KNDD signed on in 1991 I was 26. I listened until the late 90's when they took on the 'extreme' active rock format, couldn't take that. Oh I checked in and there were periods in this decade that I listened regularly, DJ NoName, Dick Rosetti, and Tommy Hough era and even Lazlo's show, not fond of how he programmed the rest of the day on 107.7 but the music was to my liking as it is now. If I had any suggestion it would be that KNDD add one classic 80's era classic per hour maybe two.

But that's the point. Not to once again state the obvious but; you're outside the demo unless you're able to enjoy modern styles/artists at your advanced age.

To add any 80's music on a regular basis would be counterproductive and risky. There are roughly 42 of the 60+ stations in the Seattle-Tacoma metro who cater to 30+ year old demos as yourself. Why would one station be expected to add older music just because you used to listen to that station back in the day? In the 80's, would you expect KNDD to play music from the 60's? No indeed, that wouldn't have gone well. The same holds today, no 18 year old can care less about the music nor past DJ's of years gone by.