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Ratings

D

Da Mac QC

Guest
Anybody have the full breakdown from Arbitron? I'm curious as to how WNOW-FM stacks up against WBAV-FM. I see that 101.9's numbers are down this month. I guess 105.3 hasn't subscribed yet, but they should be on there.
 
This just in from the Charlotte Observer. And, YES, I deliberately left the Type-O where they incorrectly refer to WXRC as WRFX. ;D


Top Charlotte radio stations

Leading stations and the percentage of audience among all listeners as calculated by Arbitron.

1. WKKT-FM ("Kat" 96.9) 7.2%
2. WSOC-FM (103.7) 6.8%
3. WBAV-FM ("V" 101.9) 6.3%
4. WRFX-FM ("Fox" 99.7) 6.0%
5. WPEG-FM ("Power" 98) 5.8%
6. WLNK-FM ("Link" 107.9) 5.2%
7. WPZS-FM ("Praise" 100.9, 92.7) 5.0%
8. WBT-AM (News-talk 1110) 4.9%
8. WLKO-FM ("Lake" 102.9) 4.9%
10. WKQC-FM ("K" 104.7) 4.6%
11. WOSF-FM ("Old School" 105.3) 4.5%
11. WHQC-FM ("Channel" 96.1) 4.5%
13. WFAE-FM (NPR 90.7) 4.2%
14. WNKS-FM ("Kiss" 95.1) 3.6%
15. WEND-FM ("End" 106.5) 3.4%
16. WRCM-FM ("New Life" 91.9) 3.1%
17. WMIT-FM ("Light" 106.9) 2.0%
18. WFNZ-AM ("Fan" 610) 1.7%
19. WDAV-FM (Classical 89.9) 1.4%
20. WBCN-AM (Talk 1660) 0.6%
21. WNSC-FM (NPR) 0.4%
21. WSGE-FM (Gaston College, 91.7) 0.4%
21. WZGV-AM ("ESPN" 730) 0.4%

Does not include WRFX-FM (“The Ride” 95.7), which does not subscribe to Arbitron.

Read more here: http://www.charlotteobserver.com/20...radio-format-snatches-ears.html#storylink=cpy
 
Da Mac QC said:
Anybody have the full breakdown from Arbitron? I'm curious as to how WNOW-FM stacks up against WBAV-FM. I see that 101.9's numbers are down this month. I guess 105.3 hasn't subscribed yet, but they should be on there.

Looks like they impacted WBAV-FM's Listeners. From the Article I referenced earlier:

''A year ago, Radio One was looking to sell its underperforming Charlotte stations.

It couldn’t get a good offer, so the Maryland-based broadcasting company decided to go all-in and try to make a dent against CBS Radio’s powerhouse urban duo of WBAV-FM (“V” 101.9) and WPEG-FM (“Power” 97.9).

Based on the October rankings from Arbitron, Radio One hit its target with a vengeance.

Key to the strategy was its $7.75 million acquisition of WNOW-FM (105.3). Radio One switched formats from Spanish to classic hits in September.

It was renamed “Old School” for its menu of black artists like the Isley Brothers, Stevie Wonder and Rick James. In a single month, the station’s overall audience shot up nearly 140 percent, landing in a tie at No. 11 with Clear Channel Radio’s WHQC-FM (“Channel” 96.1).

This week “Old School” (WNOW) changed its call letters to WOSF-FM.

Read more here: http://www.charlotteobserver.com/20...dio-format-snatches-ears.html#storylink=cpy''
 
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