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Ratings
- Thread starter MarcB
- Start date
And WCCC continues its slow climb, up nearly a full point since ditching active rock for classic rock. Familiarity wins again.
Although I don't listen all day, I do find myself listening to WCCC-FM now from time to time since they flipped to Classic Rock. I even gave them a preset on the car stereo. I was never a WCCC-FM listener before.
WDRC-FM is #3? Funny, I'm sure I'm not the only person who was turned off by the recent addition of 90s music to their playlist.
You're right you're not. I am too. And I'm only a few years younger than you are.
The updating of the station's playlist has been an unqualified success. I loved the old Big D, too, and thought the ratings would suffer when the focus shifted to 1975-1995, but DRC-FM zoomed up the chart and has stayed there since. They've obviously added huge numbers of listeners at the lower end of 25-54 and have kept enough of the 55+ audience interested to insure a massive 12+ number. There really is nowhere else to turn on the Hartford FM dial for many of the songs the station now plays. Yes, you can still hear some of the big '90s hits on WRCH and WBMX, but 13 years into the new millennium, '80s music is increasingly "too old" for those stations.
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Correcting a brainfart in my previous post. I meant WTIC-FM, not Boston's WBMX. Right now, the closest any station in the market comes to DRC-FM's playlist is WHCN, but River plays currents as well as older tracks and has a rock focus. They have only a few titles in common.
Did anyone notice that the two giant former Top 40 stations, WDRC and WPOP, combine for a .3 rating? Wow, have times changed!
The River is a great station, except for the damn Acoustic Show on Sundays. They also play some of the music that WDRC-FM used to play, but no longer does.
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