Exactly! The only mention of “WXKS-FM HD2” is in the TOH station ID. In addition, they seem to be suppressing references to “WBZ Newsradio 1030”, and instead are constantly plugging the iHeart app.My car does not have HD radio and it is a 2019. However I am sure I am in the minority.
I will say I do not hear WBZ advertise their HD2 station at all. Do they do this because they know people prefer other methods of listening? They lean heavy on the iheart app and on smart speaker.
In the most unfortunate scenario wherein 1030 AM is rendered inoperative for any extended period, I wonder just how their audience numbers would hold up with just the HD2 stream or even the iHeart app.