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Ratin's

R

radiosaur

Just took a look at the new stuff.

I am continually amazed by WDIA sustaining those numbers in the face of so much FM competition. Now THAT's a hertiage station.

Looks like the new morning show at WRVR didn't exactly set the world on fire, but an interesting number for FM100. Looks like the best in a while.

The Max...ain't. They were flat, but then WEGR lost a bit.

And Frank Sinatra music had better numbers than Liberal Talk 680. Someone out there owes me a steak. You know who you are.

<P ID="signature">______________
Never hold a cat and a dustbuster at the same time.</P>
 
> Just took a look at the new stuff.
>
> I am continually amazed by WDIA sustaining those numbers in
> the face of so much FM competition. Now THAT's a hertiage
> station.

Similarly, I am interested to see that WMPW is apparently not going to get out of the starting gate. A 2.9 just ain't gonna cut it.

It's funny. No one has mentioned that 100kw in-town signal as a possible wild card in this market. Note, too, that Citadel/Memphis does not have a contemporary-formatted station.

Just an observation.

Oh, and hats off to WLOK. A direct FM competitor, and they are still alive. Good for them!

DE
 
> > Just took a look at the new stuff.
> >
> > I am continually amazed by WDIA sustaining those numbers
> in
> > the face of so much FM competition. Now THAT's a hertiage
> > station.
>
> Similarly, I am interested to see that WMPW is apparently
> not going to get out of the starting gate. A 2.9 just ain't
> gonna cut it.
>
> It's funny. No one has mentioned that 100kw in-town signal
> as a possible wild card in this market. Note, too, that
> Citadel/Memphis does not have a contemporary-formatted
> station.
>
> Just an observation.
>
> Oh, and hats off to WLOK. A direct FM competitor, and they
> are still alive. Good for them!
>
> DE
>
I would call WMPW Contemporary-formatted. Rhythmic CHR is a contemporary format last I checked. I thought they would give KXHT a better fight than this.

WLOK and WDIA do what they should, serve their listeners and serve them well. They are truly Memphis. Hats off to both!

Oh, and someone accidentally put the -FM suffix on the AM's numbers for WHBQ. (What? That's not a typo? Uh oh.)
 
> > > Just took a look at the new stuff.
> > >
> > > I am continually amazed by WDIA sustaining those numbers
>
> > in
> > > the face of so much FM competition. Now THAT's a
> hertiage
> > > station.
> >
> > Similarly, I am interested to see that WMPW is apparently
> > not going to get out of the starting gate. A 2.9 just
> ain't
> > gonna cut it.
> >
> > It's funny. No one has mentioned that 100kw in-town
> signal
> > as a possible wild card in this market. Note, too, that
> > Citadel/Memphis does not have a contemporary-formatted
> > station.
> >
> > Just an observation.
> >
> > Oh, and hats off to WLOK. A direct FM competitor, and
> they
> > are still alive. Good for them!
> >
> > DE
> >
> I would call WMPW Contemporary-formatted. Rhythmic CHR is a
> contemporary format last I checked. I thought they would
> give KXHT a better fight than this.
>
> WLOK and WDIA do what they should, serve their listeners and
> serve them well. They are truly Memphis. Hats off to both!
>
> Oh, and someone accidentally put the -FM suffix on the AM's
> numbers for WHBQ. (What? That's not a typo? Uh oh.)

Oh Yeh! A couple of New Yorkers, Farid and Judy, come in to town, pay 100 mil and they're gonna show up southern hayseeds how radio is really supposed to be. Looks like the Max is maxed and the switch is off at Power. The only station that has impressive ratings is KIX 106 and they will probably screw that one up as well. WRBO has good numbers but can't get past the Clear Channel juggernaut of urban stations. Maybe they should take their bagels and lox and go back to Manhattan.
>
 
> > > > I am continually amazed at the broad, sweeping statements that are always made when the 12+ trends come out. Anyone who knows anything about Arbitron knows that 12+ (especially a trend) means absolutely nothing! Why do you think it's the only demo Arbitron gives out for free. 12+ is not used by sales and jock bonuses are not paid on 12+, so it's virtually worthless. Anyone that makes programming changes or statements based on 12+ is a fool. Good programmers know that it's the target demo that counts and there are many times when the 12+ number goes down and the numbers in the target demo go up.
> >So in the future Radiosaur, save us your swami-like pronouncements based on something as meaningless as a 12+ trend!
>
 
> > > > Just took a look at the new stuff.
> > > >
> > > > I am continually amazed by WDIA sustaining those
> numbers
> >
> > > in
> > > > the face of so much FM competition. Now THAT's a
> > hertiage
> > > > station.
> > >
> > > Similarly, I am interested to see that WMPW is
> apparently
> > > not going to get out of the starting gate. A 2.9 just
> > ain't
> > > gonna cut it.
> > >
> > > It's funny. No one has mentioned that 100kw in-town
> > signal
> > > as a possible wild card in this market. Note, too, that
>
> > > Citadel/Memphis does not have a contemporary-formatted
> > > station.
> > >
> > > Just an observation.
> > >
> > > Oh, and hats off to WLOK. A direct FM competitor, and
> > they
> > > are still alive. Good for them!
> > >
> > > DE
> > >
> > I would call WMPW Contemporary-formatted. Rhythmic CHR is
> a
> > contemporary format last I checked. I thought they would
> > give KXHT a better fight than this.
> >
> > WLOK and WDIA do what they should, serve their listeners
> and
> > serve them well. They are truly Memphis. Hats off to both!
>
> >
> > Oh, and someone accidentally put the -FM suffix on the
> AM's
> > numbers for WHBQ. (What? That's not a typo? Uh oh.)
>
> Oh Yeh! A couple of New Yorkers, Farid and Judy, come in to
> town, pay 100 mil and they're gonna show up southern
> hayseeds how radio is really supposed to be. Looks like the
> Max is maxed and the switch is off at Power. The only
> station that has impressive ratings is KIX 106 and they will
> probably screw that one up as well. WRBO has good numbers
> but can't get past the Clear Channel juggernaut of urban
> stations. Maybe they should take their bagels and lox and
> go back to Manhattan.
> >
>


What if someone flopped to country now? When froggy did it, the signal sucked but ratings were pretty good in MS-(where the signal was good.)
I wouldn't think it'd be too difficult for a country station to come on that would sound better than Kix.

If you look at the market, you have a lot of urban stations that split up a lot of urban listeners. All the contemporary non-urban stations are canceling each other out and no one stands out. They are all going after the same demo in many of the same ways.

That leaves Kix, a station that's just not that good, (but has a great signal and has heritage)very vulnerable. Those of you that can recall, when Froggy was blown out by the wads at Entercom (sorry, personal note there) Kix actually managed to lose some ratings in the first book without froggy. Ha! Their only competition went dark and their ratings went down.

Now, their numbers may be decent, but no one else is going after their audience.
For some stations with good signals and not so good numbers, country might very well be a viable alternative.

It doesn't really matter to me any longer, but what do you think?
 
> > > > > I am continually amazed at the broad, sweeping
> statements that are always made when the 12+ trends come
> out. Anyone who knows anything about Arbitron knows that 12+
> (especially a trend) means absolutely nothing! Why do you
> think it's the only demo Arbitron gives out for free. 12+
> is not used by sales and jock bonuses are not paid on 12+,
> so it's virtually worthless. Anyone that makes programming
> changes or statements based on 12+ is a fool. Good
> programmers know that it's the target demo that counts and
> there are many times when the 12+ number goes down and the
> numbers in the target demo go up.
> > >So in the future Radiosaur, save us your swami-like
> pronouncements based on something as meaningless as a 12+
> trend!
> >
>
'Zactly. For example, while WWTQ's not exactly setting the world on fire, the 25-54 breakout for April was 1600% better (not exaggerating) than the numbers they had with the music format.

There's not a whole helluva lot you can glean from a 12+ trend without looking into the numbers.
 
> > > >So in the future Radiosaur, save us your swami-like
> > pronouncements based on something as meaningless as a 12+
> > trend!

Wow. I hope that nerve stops hurting soon...

I posted my opinions. Having spent 25+ years in the business, leaving in part to get away from people who act such as you, I think I am entitled to my opinions. 12+ numbers are all the public information we have to go on.

>
> 'Zactly. For example, while WWTQ's not exactly setting the
> world on fire, the 25-54 breakout for April was 1600% better
> (not exaggerating) than the numbers they had with the music
> format.
>
> There's not a whole helluva lot you can glean from a 12+
> trend without looking into the numbers.
>

I respectfully disagree, and will discuss a difference in opinion posted in a professional manner; If WWTQ's AARP audience left, they would have to gain as much or more of the 25-54 to reflect a gain in the 12+. It dropped quite a bit, therefore they did not gain nearly as many listeners as they lost. I would certainly expect a gain in 25-54. The big question is 1600% from WHAT? Sadly, no one can legally answer that question on this board, but hypothetically if they had a 0.1 in 25-54, that only translates into a 1.6. That's not very impressive. You're right. Not a helluva lot can be gleaned, but there is still some basic infomation you can figure out, and it's all I have to go on..And I'm still getting a steak.

<P ID="signature">______________
Never hold a cat and a dustbuster at the same time.</P>
 
A counting lesson

**Not bad, but not enough to pay the bills.**

[Classicradionut says] Um... oops, you're broke.
Nice, creative try... but, sorry. Hope you all saw it.<P ID="edit"><FONT class="small">Edited by classicradionut on 06/10/05 08:11 PM.</FONT></P>
 
Re: A counting lesson

ROFL...That was a brilliant idea. Thanks. If it gets deleted at least I saw it.

Mmmmmmm. Steak.<P ID="signature">______________
Never hold a cat and a dustbuster at the same time.</P>
 
> > There's not a whole helluva lot you can glean from a 12+
> > trend without looking into the numbers.
> >
>
> I respectfully disagree, and will discuss a difference in
> opinion posted in a professional manner; If WWTQ's AARP
> audience left, they would have to gain as much or more of
> the 25-54 to reflect a gain in the 12+. It dropped quite a
> bit, therefore they did not gain nearly as many listeners as
> they lost. I would certainly expect a gain in 25-54. The big
> question is 1600% from WHAT? Sadly, no one can legally
> answer that question on this board, but hypothetically if
> they had a 0.1 in 25-54, that only translates into a 1.6.
> That's not very impressive. You're right. Not a helluva lot
> can be gleaned, but there is still some basic infomation you
> can figure out, and it's all I have to go on..And I'm still
> getting a steak.
>
12+ includes the 55+ demo...where you would have found most of the AARP audience. The cume was probably low, but the TSL would've been through the roof. Without quoting numbers, the 25-54 numbers with the music format were almost non-existant.

I said it in my last post and I'll say it again. WWTQ's Air America format ain't lighting the world on fire. Still, they are more viable in a business sense now, than they were previously.
 
> > > > > I am continually amazed at the broad, sweeping
> statements that are always made when the 12+ trends come
> out. Anyone who knows anything about Arbitron knows that 12+
> (especially a trend) means absolutely nothing! Why do you
> think it's the only demo Arbitron gives out for free. 12+
> is not used by sales and jock bonuses are not paid on 12+,
> so it's virtually worthless. Anyone that makes programming
> changes or statements based on 12+ is a fool. Good
> programmers know that it's the target demo that counts and
> there are many times when the 12+ number goes down and the
> numbers in the target demo go up.
> > >So in the future Radiosaur, save us your swami-like
> pronouncements based on something as meaningless as a 12+
> trend!
> >
>

Well, if you have half-a-brain, you can take any 12+ numbers
and break them by format into pretty close specific target
demos. If you can't look at these posted numbers and figure
them out in about two seconds, then you shouldn't be posting
on here. What you can't tell, is specific time of day +/-'s
that can sink your comments on here. I don't see anybody saying
Rush makes the station and Hannity crashes it. How specific
should it get? Without the overall numbers being posted,
no one would have anything to bitch about.
 
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