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re: AM FORMATS THAT GENERATE RATINGS???

T

Todd

re: AM FORMATS THAT GENERATE RATINGS???

So I know this guy who has an AM radio station in his building... and the ratings are dismal...

There's nobody in the building that can put any effort into this station...

And it gets stomped into the ground by a Conservative AM talk (Rush, Glen Beck, Coast to Coast, Jerry Doyle)

What (if anything) could we possibly put on this AM station that would move the needle at all???
 
Hard to say without knowing more about the location and size of the market and the resources of the owner.

Some ideas anyway.

1. All sports. This is probably a better choice than the conservative talk if there is no FM in the market doing all sports.
2. Pop music that is older than the oldest being played on any FM in the market. If the oldest is a classic hits station that plays mostly 70s with some late 60s and early 80s, do an oldies station that concentrates on the 60s with some added late 50s and select early 70s.
3. Is it a strong country market? That is, does the market support two or more country FMs? Run classic country on AM.
4. Is it a strong urban market? (Same caveat as for country.) If so, run classic R&B.
5. Is there a significant Hispanic population that is under-served? Run a Spanish format, music and/or news/talk.
6. Pay for play. Not awful infomercials, but let local residents pay for blocks of time when they play music that might not be found anywhere else on the radio dial. So for two hours you have polkas. For two hours, classic alternative. Then a do-wop show. Etc. Let the show hosts sell their own commercials to offset the fee for the air-time.
7. Plug in the audio to CNN's headline news. It may be mostly talk shows now, but they still have a news-oriented morning show and some other news hours during the daytime and on weekends. Plus Clark Howard, who is different from most of the other stuff on radio and cable talk.
 
We've had Comedy here twice, once on a station that 50 years ago commanded 40 shares and later, an HD2. They're both gone.
 
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