R
Rocketman
Guest
Re: Big Sticks Broadcasting Corporation
A company called "Big Sticks Broadcasting Corporation" has service marked the "name" of the format and the slogan associated with the JACK-FM format, who is paid a licensing fee for the use of JACK-FM and its associated positioning statement: PLAYING WHAT WE WANT.
Is this the first time where a format has transcended many different owners who are now paying someone else, who is an independent entity, for a service mark? We all know about Clear Channel and KIIS/KISS-FM, but that was usage within the company, which costs affiliate stations within the company ZERO, where as competitors in certain markets using KISS were issued a cease and desist by Clear Channel, i.e., Big City Radio, forcing them to flip formats, to DANCE/CHR in the Chicago instance.
JACK-FM is truly independent of any one company, thus, a independent entity is sitting comfortably as a result of it. Wouldn't you say? Any speculation on what such licensing could potentially cost a client? Again, only one company was smart enough to realize its value and service marked it and a slogan for global use. Thus, in the US, I would assume that, in the beginning, the owning entity would pitch stations in exchange for revenue share, etc. Now you would think JACK-FM would no longer require a pitch, but more so, a clerk that would take an order, a la McDonalds, since ALL THREE MAJOR MARKETS HAVE AN "OFFICIAL" JACK-FM.
Can you say JACKpot?<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>
A company called "Big Sticks Broadcasting Corporation" has service marked the "name" of the format and the slogan associated with the JACK-FM format, who is paid a licensing fee for the use of JACK-FM and its associated positioning statement: PLAYING WHAT WE WANT.
Is this the first time where a format has transcended many different owners who are now paying someone else, who is an independent entity, for a service mark? We all know about Clear Channel and KIIS/KISS-FM, but that was usage within the company, which costs affiliate stations within the company ZERO, where as competitors in certain markets using KISS were issued a cease and desist by Clear Channel, i.e., Big City Radio, forcing them to flip formats, to DANCE/CHR in the Chicago instance.
JACK-FM is truly independent of any one company, thus, a independent entity is sitting comfortably as a result of it. Wouldn't you say? Any speculation on what such licensing could potentially cost a client? Again, only one company was smart enough to realize its value and service marked it and a slogan for global use. Thus, in the US, I would assume that, in the beginning, the owning entity would pitch stations in exchange for revenue share, etc. Now you would think JACK-FM would no longer require a pitch, but more so, a clerk that would take an order, a la McDonalds, since ALL THREE MAJOR MARKETS HAVE AN "OFFICIAL" JACK-FM.
Can you say JACKpot?<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>