Greetings,
I read with some great interest today an article from Ross on Radio about defining a new format for AC, I read in depth the Alan Burns report about AC Radio. Now my question being this. Will the ratings demographic ever evolve and will the standard 25-54 Female demographic finally, realistically be re-evaluated for the sales departments to reflect that the realistic demographic for Mainstream AC radio is 35-54 and not 25-54. For what seems like an eternity programmers have been fighting this battle in the numbers game. Whether it's been the antiquated Arbitron diary system, or in markets like mine, PPM.
Cume is huge, TSE is weak, appointment setting to see the spikes in P1 listenership are workable tools, but continued long term engagement is fragile and weak in key dayparts where in the past huge numbers and overall ratings success' were the norm.
How is a music intensified format able to reap the benefits of better engagment?
Adding 70's core artists? More 80's, more Gen X?
How about all of the above!
In my opinion and that's all it is, I would implement all of the musical elements suggested, image it accordingly, highlight the obvious core artists and above all relate to the cut off line. She's 40, has 2.5 kids, has more than likely broke through the glass ceiling in a male dominated work force, loves her husband,boyfriend significant other, can change her own oil, flat tires and makes a damn good apple-tini, can entertain, engage and reprimand in one breath and loves her radio station because it relates to her emotional needs.
My .02 what's yours?
Larson
I read with some great interest today an article from Ross on Radio about defining a new format for AC, I read in depth the Alan Burns report about AC Radio. Now my question being this. Will the ratings demographic ever evolve and will the standard 25-54 Female demographic finally, realistically be re-evaluated for the sales departments to reflect that the realistic demographic for Mainstream AC radio is 35-54 and not 25-54. For what seems like an eternity programmers have been fighting this battle in the numbers game. Whether it's been the antiquated Arbitron diary system, or in markets like mine, PPM.
Cume is huge, TSE is weak, appointment setting to see the spikes in P1 listenership are workable tools, but continued long term engagement is fragile and weak in key dayparts where in the past huge numbers and overall ratings success' were the norm.
How is a music intensified format able to reap the benefits of better engagment?
Adding 70's core artists? More 80's, more Gen X?
How about all of the above!
In my opinion and that's all it is, I would implement all of the musical elements suggested, image it accordingly, highlight the obvious core artists and above all relate to the cut off line. She's 40, has 2.5 kids, has more than likely broke through the glass ceiling in a male dominated work force, loves her husband,boyfriend significant other, can change her own oil, flat tires and makes a damn good apple-tini, can entertain, engage and reprimand in one breath and loves her radio station because it relates to her emotional needs.
My .02 what's yours?
Larson