N
nate81
Guest
Re: Springer and WTAM: the first update...
This post, in retrospect, deserves it's own thread. (the previous posts can be seen here and here...)
There's one story in the Cleveland ratings that WTAM doesn't want us to notice.
Jerry Springer's not off to that good a start at WTAM. The guy he replaced, Premiere's Glenn Beck, read off on-air the ratings to a caller from Cleveland that was listening to WHLO. (While also noting WHLO's solid gain - considering the fact it IS an Akron station that isn't geared to the larger market...)
<font color="#000080">[Tony Stark said:]</font>
> Well, I kind of called this below:
>
> http://www.radio-info.com/mods/board?Post=494668&Board=cleveland
Not wishing to post the numbers here, let's just say Jerry's getting one-third of what Beck had last in that slot.
> That is not good.
Look at it two ways: either Jerry is tanking in place of Glenn, or it's a decent start for him on his only affil that's a traditional N/T, and not a libtalker. The fall book should be interesting, especally if the Indians continue to tank.
> I'd say your first assumption is true. That's a lot of
> audience to lose. (from what you said) and the mode of
> thinking here was probably that conservatives and fans of
> Beck will still be tuning in to hear what Springer has to
> say anyway. Seems as if this wasn't the case.
>
> How much longer do you all think this Springer-experiment
> will last?
They may want to wait until the next book comes out in the fall before coming to a verdict. But there's no logical way that Methany & Co. can be happy with this. Not one single bit. I'd say that if Jerry flatlines at the current numbers (and it WAS a serious drop, indeed), he can't last the end of the year.
Which brings up an interesting scenario:
Remember that WHLO/640 and WEOL/930, two suburban stations with solid signals, both easily picked up Glenn after the fact. I find it highly doubtful that he would wind up on three (!) stations at the same time. If WTAM were to balk and wants to bring back Glenn, his show could be on both WTAM and WHLO - as is the case with Rush. That would be the safe move.
But here's the *wild* card: Where does that leave WEOL - which isn't a CC station? Even though BOTH WEOL and WHLO had to work to pick up Glenn's show, WEOL, which is closer to Cleveland than WHLO, could very well be the odd N/T out. And they wouldn't be happy at all, nor would I blame them.
The only other option for WTAM is to trot out a local host in the 9-11:30 slot - and that slot hasn't been local on a full-time basis since Rich Micheals got the ax in '97! And who would they insert as a host? Bob Becker? Brad Sussman?
Not all is sunshine and lollipops at 6200 Oaktree...
- nate81<P ID="signature">______________
Nathan Obral
University Partership Representative
Student Senate
Lorain County Community College, Elyria, Ohio
LCCC Radio - The Duck</P>
This post, in retrospect, deserves it's own thread. (the previous posts can be seen here and here...)
There's one story in the Cleveland ratings that WTAM doesn't want us to notice.
Jerry Springer's not off to that good a start at WTAM. The guy he replaced, Premiere's Glenn Beck, read off on-air the ratings to a caller from Cleveland that was listening to WHLO. (While also noting WHLO's solid gain - considering the fact it IS an Akron station that isn't geared to the larger market...)
<font color="#000080">[Tony Stark said:]</font>
> Well, I kind of called this below:
>
> http://www.radio-info.com/mods/board?Post=494668&Board=cleveland
Not wishing to post the numbers here, let's just say Jerry's getting one-third of what Beck had last in that slot.
> That is not good.
Look at it two ways: either Jerry is tanking in place of Glenn, or it's a decent start for him on his only affil that's a traditional N/T, and not a libtalker. The fall book should be interesting, especally if the Indians continue to tank.
> I'd say your first assumption is true. That's a lot of
> audience to lose. (from what you said) and the mode of
> thinking here was probably that conservatives and fans of
> Beck will still be tuning in to hear what Springer has to
> say anyway. Seems as if this wasn't the case.
>
> How much longer do you all think this Springer-experiment
> will last?
They may want to wait until the next book comes out in the fall before coming to a verdict. But there's no logical way that Methany & Co. can be happy with this. Not one single bit. I'd say that if Jerry flatlines at the current numbers (and it WAS a serious drop, indeed), he can't last the end of the year.
Which brings up an interesting scenario:
Remember that WHLO/640 and WEOL/930, two suburban stations with solid signals, both easily picked up Glenn after the fact. I find it highly doubtful that he would wind up on three (!) stations at the same time. If WTAM were to balk and wants to bring back Glenn, his show could be on both WTAM and WHLO - as is the case with Rush. That would be the safe move.
But here's the *wild* card: Where does that leave WEOL - which isn't a CC station? Even though BOTH WEOL and WHLO had to work to pick up Glenn's show, WEOL, which is closer to Cleveland than WHLO, could very well be the odd N/T out. And they wouldn't be happy at all, nor would I blame them.
The only other option for WTAM is to trot out a local host in the 9-11:30 slot - and that slot hasn't been local on a full-time basis since Rich Micheals got the ax in '97! And who would they insert as a host? Bob Becker? Brad Sussman?
Not all is sunshine and lollipops at 6200 Oaktree...
- nate81<P ID="signature">______________
Nathan Obral
University Partership Representative
Student Senate
Lorain County Community College, Elyria, Ohio
LCCC Radio - The Duck</P>