R
radioelizabeth
Guest
RE: Stop Sets
smashedcd wrote:
"why run stop sets that are 5 minutes long. twice an hour. why not 3/ 3 minute stop sets. most ac stations i have heard air really long breaks mornings and afternoons..why?? klove stops for 2 minutes about every 20 minutes. its so fast you dont even realize they stopped.."
Units will fill up first in your drive times. It's not uncommon to have up to 12 units an hour at a successful AC. In those cases, you'd be looking at a potential stop down 3 times. You might find some stations averaging 8-10 units an hour, in those cases, the PD may opt for just 2 breaks.
Everytime you stop the music, you risk losing the listener. So the art is in stopping at the right moment in time. The goal ought to be to have your station in music when the other guys are in their stop set. And getting in and out of those breaks as quickly as possible.
Odds are, you are hearing approximately the same number of units across the dial in most of your market's drive times...at the commercial stations.
Non-coms obviously will use a different clock based on the number of their avails. When you only need to broadcast 4-6 minutes of "commercial/promotion", obviously there is an advantage. Of course, the difference is content and revenue. So, really, it's apples & oranges.
While listeners always say they wish station's played fewer commercials, they also don't want to be asked for $ every day either. It is a delicate balance.
Listeners tolerate the advertising/underwriting either way. They understand it is what is generating revenue for the station. Like it or not.
And of course, without revenue (either commercial or donor), there's no station regardless.
e
<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>
smashedcd wrote:
"why run stop sets that are 5 minutes long. twice an hour. why not 3/ 3 minute stop sets. most ac stations i have heard air really long breaks mornings and afternoons..why?? klove stops for 2 minutes about every 20 minutes. its so fast you dont even realize they stopped.."
Units will fill up first in your drive times. It's not uncommon to have up to 12 units an hour at a successful AC. In those cases, you'd be looking at a potential stop down 3 times. You might find some stations averaging 8-10 units an hour, in those cases, the PD may opt for just 2 breaks.
Everytime you stop the music, you risk losing the listener. So the art is in stopping at the right moment in time. The goal ought to be to have your station in music when the other guys are in their stop set. And getting in and out of those breaks as quickly as possible.
Odds are, you are hearing approximately the same number of units across the dial in most of your market's drive times...at the commercial stations.
Non-coms obviously will use a different clock based on the number of their avails. When you only need to broadcast 4-6 minutes of "commercial/promotion", obviously there is an advantage. Of course, the difference is content and revenue. So, really, it's apples & oranges.
While listeners always say they wish station's played fewer commercials, they also don't want to be asked for $ every day either. It is a delicate balance.
Listeners tolerate the advertising/underwriting either way. They understand it is what is generating revenue for the station. Like it or not.
And of course, without revenue (either commercial or donor), there's no station regardless.
e
<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>