I think I-Heart pitches up all their stations. Sometimes I listen to their Variety Hits station (70s/80s leaning) in Hartford The River 105.9 and notice that it's pitched up. The River plays some of the same music as Full Power Radio's Oldies station in the market and I can tell the difference in how the song sounds.
Blame it on psychoacoustics, Research has shown that a brighter sound retains listeners, so goodbye authenticity, hello artificiality. Must cater to the lowest common denominator at all times.
Blame it on psychoacoustics, Research has shown that a brighter sound retains listeners, so goodbye authenticity, hello artificiality. Must cater to the lowest common denominator at all times.
It sounds really noticeable to me in this case. This afternoon, they played City High "What Would You Do?", which I would have really appreciated because that's a forgotten gem. But instead, it annoyed me because it sounded so ridiculous and I ended up turning it off.
Blame it on psychoacoustics, Research has shown that a brighter sound retains listeners, so goodbye authenticity, hello artificiality. Must cater to the lowest common denominator at all times.
That's the kind of reaction Q102 got when they did it. I'm surprised that gimmick returned, yet alone at a different station. If they are gonna pitch up the songs, they should at least keep it in the original key, so it's not as noticeable.
It's always bothered me when someone comes along and changes the product from what the artist or producer intended. Even radio edits irk me. (Because clipping 12 seconds off a record is totally gonna get it more airplay. haha.)
Way, way back in the day, when jocks--or, more commonly, techs and engineers--played 45s on turntables, a station engineer would literally shave some metal from the turntable spindle so the 45s played a few percent faster. (Somebody once told me as much as 10%, but that sounds a little extreme.) The physics behind it--conservation of angular momentum--is the same as that behind a skater rotating faster when she draws her arms closer to her body: make the spindle thinner, and the turntable rotates faster. The theory was--as has been stated in this thread--that a slight elevation in the pitch of the music would make the station sound brighter than its competition.
Silly question...how does one pitch up an entire library of songs if they weren't pitched up before?
I think I-Heart pitches up all their stations. Sometimes I listen to their Variety Hits station (70s/80s leaning) in Hartford The River 105.9 and notice that it's pitched up. The River plays some of the same music as Full Power Radio's Oldies station in the market and I can tell the difference in how the song sounds.
I don't think all of iHeartMedia's stations are high pitched. In fact, there are non-iHeartMedia stations that also play high pitched songs. For example, Beasley's Kiss 95.1 in Charlotte, NC plays high pitched songs, and is one of the stations that I listen to on the iHeartRadio app on my phone. Hot 99.5 used to play high pitched songs until 2015 when they shifted to normal pitch. For me, I like it when the songs are high pitched because it makes the song more enjoyable for me to listen to.