If you don't know your history you're bound to repeat it and thats just what the clueless at KRBE are doing.
It happaned in 79-82 when chr was mundane. No Jingles, boring jocks, liner cards only. No processing, etc.
Then BOOM! KKBQ is born on AM. 79Q beat all the socalled fm chr's in teens and young adults, then it went to KKBQ-FM. By then it was too late for KRBE to get with the program. 93Q took over. Funny thing, 93Q was a hot rockin CHR and still scored well with 25-54 adults. Why? Because the jocks were PERSONALITY! Not little shit-heads screaming nasty vulgar vile on the airways every break.. Sure they got controversial and suggestive many times but never like Howard Stern or Dopey and Anthony or Walton and Johnson.
CUME-LESS just doesn't have the programming or management fire power to keep it on top.
Maybe CBS should take them over. NOT! ;D
CUME-LESS=INCOMPETENCE