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Real Oldies 1250 WARE

Now this is a great oldies station. If you are in or near the town of Ware, MA or between Worcester and Springfield, check this out. They play 50's and 60's, with an emphasis on the 50's! I have a Superadio II that just about gets it here in Johnston, RI. If you are not close to WARE, you might be able to get Classic Oldies WMTR from Morristown, NJ at night, also on 1250.
 
WARE is one of two radio stations who's call letters spell out the town they are broadcast from..........do you know what the second one is?
 
Eli Polonsky said:
WARE has been showing up consistently in the Springfield ratings.

Hadn't WARE been purchased (and then sold) a few years ago by a Hispanic group (Mega?)? As I understood it, the idea was that the 5 kW directional daytime signal could serve both Worcester and Springfield notwithstanding the presence of second adjacents in both cities (1230 in Worcester and 1270 in Springfield). But back when WARE was programming in SS, nobody was listening in either city, so the owners sold the station. I don't think the current voicetracked oldies format was predicated on building an audience in either Worcester or Springfield, but if that's what's happening, is the new management capitalizing on it? Are they trying to sell in Springfield? Are they succeeding? It would be nice to hear a success story from a decent AM facility situated in a town that, last time I visited, looked as if it was NOT dying, despite fact that the locals' alleged nickname for their hometown is Noware. (The town of Ware actually looks as if time stopped there sometime in the 60s or early 70s. The Main Street businesses have not fled to a suburban mall. In fact, I don't think there IS a mall closer than Worcester. And the place didn't have that down-at-the-heels look that infects so many small New England cities--especially ones that aren't part of larger metros.)
 
DanStrassberg said:
Eli Polonsky said:
WARE has been showing up consistently in the Springfield ratings.

Hadn't WARE been purchased (and then sold) a few years ago by a Hispanic group (Mega?)? As I understood it, the idea was that the 5 kW directional daytime signal could serve both Worcester and Springfield notwithstanding the presence of second adjacents in both cities (1230 in Worcester and 1270 in Springfield). But back when WARE was programming in SS, nobody was listening in either city, so the owners sold the station.

Springfield has two other Spanish AM's right in the market (1270 and 1490), so WARE couldn't compete with Spanish as a rimshotter. WARE's signal is weak in Worcester especially at night with co-channel skywave, and WORC 1310 went full-time Spanish as well.

DanStrassberg said:
I don't think the current voicetracked oldies format was predicated on building an audience in either Worcester or Springfield, but if that's what's happening, is the new management capitalizing on it? Are they trying to sell in Springfield? Are they succeeding?

I'm not sure where the boundaries of the Springfield radio market are, but I'd imagine that a lot of WARE's listenership and ratings may be coming from towns in the areas of south central Massachusetts and northeastern Connecticut that are considered to be parts of the Springfield market, but not necessarily as much from the City of Springfield itself.
 
It's a great sounding oldies station. It's amazing how they were able to revitalize WARE and put it back on the map where it belongs. There are some good people running that station and they should be commended in bringing a good LOCAL station back to Ware and environs.


Peter Q
 
I tell ya, been listening to it streaming on and off the last couple of days. I like it. Good mix up of oldies and good oll' time jingles, etc.
 
They seem to have a solid playlist and play a lot of stuff not played on the hartfrod, Providence, and Boston oldies stations, none of which come in very clearly due to distance (over 50 mi) and terrain issues (Ware is in a hole in the ground).
 
vibe said:
They seem to have a solid playlist and play a lot of stuff not played on the hartfrod, Providence, and Boston oldies stations, none of which come in very clearly due to distance (over 50 mi) and terrain issues (Ware is in a hole in the ground).

There is one other oldies station that covers that area very well, 98.9 WORC-FM Webster. I think their tower is somewhere in that valley, maybe Dudley or Southbridge, and it has a strong signal in that south central Massachusetts and northeastern Connecticut area.

However, WORC-FM is a typical late 60's/70's-heavy oldies station which also doesn't play the mix of some late 50's and the variety of mid-60's oldies that WARE plays.

WORC-FM markets as Worcester's oldies station, where their signal is only fair at best, and it's consistently trounced in the Worcester book by Boston's WODS, which comes in like a ton of bricks there and has a similar playlist.
 
Eli-I've driven thru Ware a lot over the yerars and 98.9 WORC does not pack enough "punch" to get into most of the town except on hills w/ a reasonably clear path to Woostah. As you said their playlist is much different than WARE. On a good sounding home stereo or car radio, they sound reasonably well, particularly if one were brought up with the tinny sound of transistor radios and such.
 
vibe said:
Eli-I've driven thru Ware a lot over the yerars and 98.9 WORC does not pack enough "punch" to get into most of the town except on hills w/ a reasonably clear path to Woostah.
They don't transmit from near Worcester though, and they're actually not very strong there. Their tower is down in Dudley or Southbridge, one of those.

I haven't been through Ware for a while, but it did seem to be in a valley all it's own.
 
;)

One of the jocks over at WARE is Fred King....who is also a very good friend.

When his family asks me to perform classic rock 'n' roll tunes at the keyboard (for a family party or group of friends)---Fred is constantly trying to stump me! I think he has only gotten me twice...and those tunes required a lot of electric guitars!

WARE is definitely a great station to listen to...despite the fact that their coverage area is a bit limited.

argytunes
 
Before they flipped to spanish, I used to sit outside on a lawn chair with my boombox listening to 1250 WARE from my parents backyard in Colchester, CT.
 
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