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Real Winners

D

djdan

Here are your top billing stations in Seattle based on CC-A and MK data for 2007. Congratulations to the real market winners:

KMPS
KIRO
KZOK
KRWM
KUBE
KOMO
KPLZ
KMTT
KWJZ
KISW

While 12+ ratings are the glory numbers, this is where you really see which stations are winning and losing. Stations that have seen big declines in billing (2 to 3 million or more over the last few years) are KBSG, KNDD, KQMV (as KLSY it billed much more)KVI, KBKS, KUBE and JACK-FM. KIRO is also off from two or three years ago. None of the above numbers include Seahawk, Mariner or Sonic billing. This is just broadcast revenue.
 
While interesting, in my humble opinion, these revenue figures are about as important as 12+ numbers. The parameter for success for a radio station is Broadcast Cash Flow. While KIRO may bill 15 million, it costs a fortune to run. By comparison KRWM costs next to nothing to run so they make more BCF: the true parameter for success. KIRO and KOMO (with huge staffs, promotion budgets and other news overhead) KZOK/KUBE/KISW (with their expensive morning shows) may be near the middle of the broadcast market in BCF. These old standards of success: revenue and ratings, have long been replaced with total revenue and BCF. Total revenue includes broadcast billing, non-traditional revenue, web revenue, text revenue. A station like KUBE or KBKS will make 2-3 million in web/text/NTR revenue along with its broadcast billing. Radio is more than ratings, it is the total profit package. In the real world the top performers in Seattle, in my humble view, are: KMPS, KBKS, KRWM, KWJZ and KJR-FM. These stations have minimal personality costs which drives BCF. While some may bill just below the top ten they make up for it in Non-broadcast revenue. The game has changed and only fools suffer the 12+ and MillerKap comparison for success.
 
Who cares?! We're supposed to be talking about Ricker and DJ No Name here.

Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name ::)
 
AQH said:
Who cares?! We're supposed to be talking about Ricker and DJ No Name here.

Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name Ricker and DJ No Name, Ricker and DJ No Name ::)
Click to expand...

Is this a Brangelina kind of thing I haven't heard about?
 
Ricker and No Name and this thread actually make sense. Look at this thread and you will note that the stations that bill the most all have live talent and all do more than just play music or syndicate programming. They also do community service and promote. Advertisers understand the value of talent, promotion and community service and will pay a premium for it. Radioprof makes interesting points but is off the mark. This is not about selling internet or sports or coupon programs. This is about the winning stations based on what they can sell.
Seems to me that stations who take time to put money into their product see a payoff in the sales department. I would truly doubt that KQMV or JACK has better cash-flow than KUBE or KZOK. Please.
 
Radio Professor has valued the listener experience at ZERO, just like the people who only care about positive cash flow.

Still, it was well said and unfortunately he speaks some truth. I do wonder if his station ranking is accurate though. Is KBKS really billing that well? I have heard that KJR FM is doing better than the 5 mil they used to.
 
KBKS bills in the 7.8 million range and KJR-FM about the same, well off the top ten. There are no statistics for web, NTR, Sports, Text, promo, concert and associated revenue that
might come into stations beyond broadcast billing. Most good stations have some form of this revenue. I would argue that KOMO or KIRO probably lead in that category based on sports and associated extra billing, not KUBE or KBKS. Again, the top braodcast revenue stations (and isn't that our main business) are below and all bill above 10 million a year:
KMPS
KIRO
KZOK
KRWM
KUBE
KOMO
KPLZ
KMTT
KWJZ
KISW
 
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