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Really Strange Spot On WNSH-AM

  • Thread starter Laurence Glavin
  • Start date

L

Laurence Glavin

Guest
OK, even for WNSH-AM 1570 in Beverly this is strange. Everyone is used to spots delivered by the advertiser...it's a staple of the medium. BUT, on bizarro-world WNSH, something off-the-chart crazy is happening. A person who "works" for WNSH, Jack White, is calling HIMSELF the sponsor and following up by telling listener(s) to call ME at such-and-such a telephone number. Could it be that Jack White has a day job, and this is it? Well, he isn't saying "I'm Jack White", he's saying "I'm Gino Maltieri(sp?)" then following up by saying call me. In the days before WNSH switched to all-Spanish programming, he identified himself as Jack White on WNSH spots soliciting advertiser. They should revive that spot and run it immediately after the Gino Maltieri(sp?) ads.
 
LOL, he gave you "his" number, why don't you call him and ask? ;D

Yeah... "Jack White" ... LOL ... that isn't his real name, either.
 
radiorama1 said:
LOL, he gave you "his" number, why don't you call him and ask? ;D

Yeah... "Jack White" ... LOL ... that isn't his real name, either.
Click to expand...

So I did in fact call the phone number that was given in the spot, and I got Gino Maltieri's (sp?) voicemail...and sure enough he didn't sound anything like "Jack White" at all. But get this: if it appeared that he had someone else do a voice ad because he sounded like Simon Geller or Tom Menino...NOT TRUE! He has a clear, mellifluous and crisp voice after all. If this financial advisor thing doesn't work out, maybe he could get into radio.
 
Lord knows either WRKO or WBZ would snap him up in a heartbeat to fill their weekend wastelands.


Funniest moment in radio? Remember Rick Schaefer and Bob Glovsky, the "Money Experts" on WHDH back around 1990? Howard Lawrence Carr repeatedly referred to them as the "Money Weasels" and the show as "Bunco Radio". Priceless.

Was this the first "financial advice" show originated on local radio?
 
BTW, that spot has disappeared from WNSH as far as I can tell. I wasn't trying to impoverish Keating, but an ad like that is mucho strange, as I said.
 
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