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realoldies 1690

had realodies 1690 on for over one hour today on my computer. it's really a shame clearchannel can't find a spot on the dial for it in chicago. would sound good on WLIT 93.9 HD2 . LATE 50'S EARLY 60'S BETTER THAN WLSFM. but that's [email protected] <[email protected]> i just send a e-mail to eric of clear channel and said the same thing. i know nothing will happen but i had too. i hope i was not too LOUND OR SHOT this time. have a great day. BOBBY.
 
BOBBY.B said:
had realodies 1690 on for over one hour today on my computer. it's really a shame clearchannel can't find a spot on the dial for it in chicago. would sound good on WLIT 93.9 HD2 . LATE 50'S EARLY 60'S BETTER THAN WLSFM. but that's [email protected] <[email protected]> i just send a e-mail to eric of clear channel and said the same thing. i know nothing will happen but i had too. i hope i was not too LOUND OR SHOT this time. have a great day. BOBBY.

Agree with you Bobby. Realoldies1690 was a good station. Too bad they couldn't find a better frequency for it when it was on the air from 2003--2006. 1690 could hardly be heard in some northern suburbs.
 
As for anyone else on this board including the young teenie boppers on this board will say,
"THIS FORMAT IS DEAD!!!" So forget it! It's gone! No longer in our society world....

Just be thankfull that we have THE AVENUE AM-950 during the evening hours....
 
BobMSmith1959 said:
As for anyone else on this board including the young teenie boppers on this board will say,
"THIS FORMAT IS DEAD!!!" So forget it! It's gone! No longer in our society world....

The late 50's-60's oldies format is dead because there is no significant advertiser base to support it, no matter how big the ratings are.
 
radioman148 said:
Agree with you Bobby. Realoldies1690 was a good station. Too bad they couldn't find a better frequency for it when it was on the air from 2003--2006. 1690 could hardly be heard in some northern suburbs.

They were so strong in Dallas at night I set a radio preset on it. Reminded me of the old WLS days. Surprisingly the radio Disney 1690 in Denver wasn't an issue. Then came the format change and KKLF IBOC sidebands making 1690 a dead frequency in the Dallas area.
 
rbrucecarter5 said:
radioman148 said:
Agree with you Bobby. Realoldies1690 was a good station. Too bad they couldn't find a better frequency for it when it was on the air from 2003--2006. 1690 could hardly be heard in some northern suburbs.

They were so strong in Dallas at night I set a radio preset on it. Reminded me of the old WLS days. Surprisingly the radio Disney 1690 in Denver wasn't an issue. Then came the format change and KKLF IBOC sidebands making 1690 a dead frequency in the Dallas area.

Many people outside of Chicago reported good reception of Realoldies 1690. Unfortunately their ground wave signal in the Chicago area was horrible. If you were over 30 miles from their transmitter, reception was dreadful.
 
DavidEduardo said:
BobMSmith1959 said:
As for anyone else on this board including the young teenie boppers on this board will say,
"THIS FORMAT IS DEAD!!!" So forget it! It's gone! No longer in our society world....

The late 50's-60's oldies format is dead because there is no significant advertiser base to support it, no matter how big the ratings are.

There is a parallel situation with my friend Dan Schneider. For years, he has produced what has been pigeonholed as "kids shows". But - they are starting to beat things like the MTV awards and basketball playoffs - even topping many broadcast shows. Adults are watching, and in increasingly massive numbers. Guess what? Advertisers are following! Car companies, insurance companies, the army, lawyers, the list is starting to include adult things like Victoria's secret. on a "kids show" Advertisers follow ratings. A radio station playing farts full time would attract advertisers if it had ratings. Some would say they do advertise on such stations - just insert your least favorite format in place of the word "fart" above. So creatively done, oldies will get ratings, and advertisers will follow, no matter how many people say the format is dead. It is only as dead as the people programming stations think it is. Advertisers don't care. They chase ratings, nothing more nothing less. KRTH rates well in LA, so advertisers support it. Yeah - I know "classic hits". "Classic hits" in Houston didn't rate well, they canned it. Jack's ratings fall, they'll can it. Talk, sports, Spanish language, country, top-40 - are only as secure as ratings. They are "in" now - in five years who knows? Maybe farts for all we know --- or polka done by scottish nuns. Probably not, but who would have thought the piddle drivel and swill of talk radio would fly in the AM top-40 days of the 60's?
 
rbrucecarter5 said:
The late 50's-60's oldies format is dead because there is no significant advertiser base to support it, no matter how big the ratings are.

So creatively done, oldies will get ratings, and advertisers will follow, no matter how many people say the format is dead. It is only as dead as the people programming stations think it is. Advertisers don't care. They chase ratings, nothing more nothing less. KRTH rates well in LA, so advertisers support it.

Stations that get good 25-54 ratings get buys.

Stations with an oldies format do not get good 25-54 ratings, and they do not get buys.

KRTH is not an oldies station, it is a classic hits station. And it shows.
 
David shows his 'beyond personal feelings' by stating the truth.. I guess the only thing I tend to discribe in a different way is "Classic Hits" and "Classic Top-40" I have called "Second and Third Generation Oldies".....The median line will keep moving away from the early stuff... Dispensation is natural...
 
skippertthomas said:
David shows his 'beyond personal feelings' by stating the truth.. I guess the only thing I tend to discribe in a different way is "Classic Hits" and "Classic Top-40" I have called "Second and Third Generation Oldies".....The median line will keep moving away from the early stuff... Dispensation is natural...

Agreed, Skipper. The "original" oldies format may be able to be done in some hybrid form on LP-FM's in certain communities, which will draw an audience of baby boomers who may, through their own underwriting support and that of local direct advertisers, be a financially viable format for a small listener-supported station. (Especially if it is done correctly, with those in charge insisting on the use of programming logic and, perhaps a little bit of "poor man's research".) Or, hey...some of you struggling non-comms might consider it. But the original format, is all but dead in the water, as far as commercial stations and the advertisers who drive it are concerned.

It is all about "time marching on", as much as some people out there refuse to believe it.
 
WLS FM just came in 5th in the overall numbers with a 4.3, and is consistently in the top 10 in the 25-54 demo. I'm in my mid
30's and I listen on a regular basis. I know that a lot of people in my age group love the oldies as well. They are beating all the
other "rock" stations hands down.

Maybe WLS is an exception, but, it appears to me, just buy the raw numbers, that if the format is done right it can work.
 
True Oldies is really a miss-nomer.... It's just as the ABC's Classic Hits and TKO's Classic Top-40,,,,,Second Generation more than third, but not leaning to the first generation, which the 'Hit Parade' format now out will try and do where AM's and rural older demo regions might dig the niche..... The only true oldie thing at WLS-FM is Biondi... But is not the overgrown teen monster, Dick ageless?
 
skippertthomas said:
True Oldies is really a miss-nomer.... It's just as the ABC's Classic Hits and TKO's Classic Top-40,,,,,Second Generation more than third, but not leaning to the first generation, which the 'Hit Parade' format now out will try and do where AM's and rural older demo regions might dig the niche..... The only true oldie thing at WLS-FM is Biondi... But is not the overgrown teen monster, Dick ageless?


(910 "The Duck" )--------will you have jocks with names like Bill Drake and Webb Foote?
 
Ha! Might be good for my college interns!
 
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