Russell W. said:
Birmingham, Ala.: WBRC-6 flipped from CBS to ABC in March of 1961. Then WAPI-13 (now WVTM) went from NBC primary/ABC secondary to dual NBC/CBS primary affiliation, which it retained until 1970.
There are two theories:
1) in the 1991 bio of former ABC chair Leonard Goldenson, mention was made of a close relationship with Taft Broadcasting (which owned WBRC). Taft was said to have aligned all their stations with ABC in the process.
2) CBS' newscasts and documentaries were taking a very pro-Civil rights tone, at odds with those in the region who cherished, ummmm, "their way of life." There's no solid evidence that WBRC changed to ABC due to CBS' increasing civil rights coverage, but the overall environment of the time would suggest that if/when Taft made such a decision, channel 6 probably didn't raise a peep in opposition.
In the book The Race Beat by Gene Roberts and Hank Klibanoff, they say WBRC "dropped its CBS affiliation" in the wake of Howard K. Smith's documentary "Who Speaks for Birmingham?" which aired in May 1961.
Funny, I've seen a copy of the WBRC-TV affiliation contract with ABC, and it's effective March 1, 1961. Hmmmm.....
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It's been mentioned before, way back - probably before the big change/board split, but WBRC is the only station in the country that I know of which has been primary affiliates of all four major networks over its history. NBC (1949-53); CBS (1953-61); ABC (1961-95); Fox (1995-today).
However, the wacky Birmingham network scheme 1965-1970 is another issue entirely.
--Russell
I did a check of The Birmingham News. "Who Speaks For Birmingham?"
aired on "CBS Reports" at 9 PM (Central) Thursday, May 18, 1961, and WBRC carried it at that time. I did notice that Channel 6 did not air "CBS Reports" the following week, substituting a couple of syndicated shows whose names I didn't think to write down.
WBRC did not become an ABC affiliate until September 1, 1961. I wasn't
able to find out when the contract was signed; it's possible that the contract
was signed on or about March 1 (WSB signed with ABC the first week in June 1980 but, theoretically, WXIA could have held ABC until its contract ran out on December 5), and that CBS wouldn't let Channel 6 out of the contract before then.
That is just speculation. Perhaps when time permits I can spend more time going
through the newspapers or Variety from the period. What I do know is that WBRC was a CBS affiliate through the summer of 1961.
Until then, all I have to go on is Howard K. Smith's assertion that WBRC dropped
CBS over "Who Speaks For Birmingham?" and that other Southern CBS affiliates
threatened to switch networks; also, Taft did switch WKRC Cincinnati and WKYT Lexington, KY, from CBS to ABC around the same time WBRC switched.
For the record, "Who Speaks For Birmingham?" aired on two of the four CBS affiliates here in North Carolina in 1961: WFMY Greensboro and WBTV Charlotte.
The others, WNCT Greenville/New Bern/Washington and WTVD Raleigh/Durham, didn't carry "CBS Reports." Of the four, only WTVD is no longer a CBS affiliate, and that's only because it's an ABC o&o.