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Recalculated Radio Revenue
- Thread starter lalumia
- Start date
> Yesterday's Daily News says BIA Re calculated the ad $$$ for
> radio in 2005,and WINS(60.8 mil) is now over WLTW(59.8
> mil);also,CBS FM dropped to a lower figure(23.9 mil)and WNEW
> -Mix, was raised(15.4 mil)..so there ya go...
>
This seems to be the second time they've recalculated the figures...any idea why?
> radio in 2005,and WINS(60.8 mil) is now over WLTW(59.8
> mil);also,CBS FM dropped to a lower figure(23.9 mil)and WNEW
> -Mix, was raised(15.4 mil)..so there ya go...
>
This seems to be the second time they've recalculated the figures...any idea why?
> > Yesterday's Daily News says BIA Re calculated the ad $$$
> for
> > radio in 2005,and WINS(60.8 mil) is now over WLTW(59.8
> > mil);also,CBS FM dropped to a lower figure(23.9 mil)and
> WNEW
> > -Mix, was raised(15.4 mil)..so there ya go...
> >
> This seems to be the second time they've recalculated the
> figures...any idea why?
Consolidation makes it hard to determine the revenue per station, as mamy are sold in combo.
> for
> > radio in 2005,and WINS(60.8 mil) is now over WLTW(59.8
> > mil);also,CBS FM dropped to a lower figure(23.9 mil)and
> WNEW
> > -Mix, was raised(15.4 mil)..so there ya go...
> >
> This seems to be the second time they've recalculated the
> figures...any idea why?
Consolidation makes it hard to determine the revenue per station, as mamy are sold in combo.
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