• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Recruiting GenZ Radio? TV?

Kelly A

Kelly A

Ward Carroll has a great YouTube channel, and is featuring the latest attempts to meet recruitment numbers through media.
If you think there are opportunities via traditional radio or TV, think again:
 
Not sure why the military, in desperate need of troops, is slashing ROTC programs that help poor families pay for college.
 
Really interesting breakdown there of commercial attributes from Ward - interesting in that the dropping of commercial TV from the Navy spend, and also the content of the ads.
We still get Defense Force ads here in Australia - in fact I did a post a while ago on my website - HERE - which covers the latest radio ad which had imbedded graphics and codes in audio to find the right type of recruit... you will find the audio file there (I cant seem to embed it on the site here today)
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom