Red had a major strike against them to begin with, because they were on the worst FM frequency, that didn't cover a good portion of the city. It would be very hard for any niche format like Red to find an audience on such a signal, IMHO. But, its coverage of the Urban core of St. L makes it an ideal signal for Radio One. They seem to love these Move In & Rimshot stations.
> I also had hoped the format would work. I viewed as a way
> to keep adult standards alive by mixing it with contemporary
> jazz and weeding out some of the more obscure (to today's
> audience) standards artists/songs, without resorting to
> adding lighter rock. But in a jazz city like St. Louis, it
> did not work. But I still wonder if it could fill a nitch
> in other cities.
>
> > > We've discussed the Red format as an option for Philly.
> I
> >
> > > think it originated in St. Louis (but I may be incorrect
>
> > > about that). At any rate, Radio One (or as they're
> known
> > > around here, "Satan"--LOL) has purchased the Red station
>
> > out
> > > there and they are making no secret that they'll change
> > > calls and format to better quarrel with Clear Channel's
> > > urban-geared stations.
> > >
> > > I wonder if anyone still thinks the Red format could
> work
> > > here. As I understand, it's a sort of Nostalgia format
> > > aimed at hipsters. Never quite made sense to me but it
> > > still might be a nice-sounding format.
> > >
> >
> > No one can say for sure if it would have worked, but I
> would
> > have liked to see someone give it a try. I think it was a
>
> > creative format and I give credit to the station for
> trying
> > something different.
> > The closest thing we have to this format in Philly is
>
> > the Sunlight Lounge on Sunny 104.5 Sunday mornings. Does
> > anyone out there listen, and if so how is it?
> >
>
