It was the fourth of September...that day I'll always remember
(sorry, Temptations, I had to do that): CBS put game shows in
the morning for the first time since the demise of "Video Village"
in 1962. One, as we all know, is still running: "The Price Is Right."
But "The Joker's Wild" had a lengthy run, especially in syndication
(Jim Peck really should have replaced Jack Barry after Barry passed
away in 1984; the setup made it difficult for Bill Cullen to move
around, but "Joker" and "Tic Tac Dough" were about to run afoul
of "Wheel Of Fortune" and "Jeopardy!" so probably no matter),
and "Gambit" had two runs, the second as "Las Vegas Gambit" on
NBC in the early '80s (personally, "Gambit" was my favorite of the
three). GSN's "Catch 21" is essentially a modified version of "Gambit."
But CBS made a major mistake that afternoon. At Procter & Gamble's
request that all its CBS soaps air in a block, "Edge Of Night" was moved
to 2:30/1:30. That move is said to have cost the show one-half of its
audience, mainly men and teenagers, not yet home from work or school.
"Edge" ended up as CBS's lowest-rated soap, was canceled in 1975 to
make room for an hour-long "As The World Turns" (then CBS's highest-
rated soap), and was picked up by ABC, which hoped to get back the
affiliates which had opted for syndicated programs in the 4/3 slot. "Edge"
got decent ratings on ABC, once it was back in late afternoon, for a time,
but an increasing number of affiliates aired it in the morning (Atlanta was one)
or not at all ("Edge" did well, IIRC, in the Central time zone, where it aired
on ABC at 3 PM). But in late 1984 ABC got hit with a number of affiliates
announcing they were dropping the show in the first quarter of 1985, prompting
ABC and P&G to pull the plug on December 28, 1984. It was the end of perhaps
the most unique soap--with its emphasis on cops and lawyers rather than love
stores--to air on daytime, and one that usually tops the list of departed soaps
viewers would like to see again, even though there are plenty who would like
to have Josh and Reva ("Guiding Light") back. ("Edge" is also the only P&G soap
to have aired on ABC.)
There was one rather humorous moment near the end of "Edge"'s long run: Mike and
Nancy Karr, who had (by P&G rules) slept in twin beds for years, finally opted for a
double bed. I never heard one word of complaint.
(sorry, Temptations, I had to do that): CBS put game shows in
the morning for the first time since the demise of "Video Village"
in 1962. One, as we all know, is still running: "The Price Is Right."
But "The Joker's Wild" had a lengthy run, especially in syndication
(Jim Peck really should have replaced Jack Barry after Barry passed
away in 1984; the setup made it difficult for Bill Cullen to move
around, but "Joker" and "Tic Tac Dough" were about to run afoul
of "Wheel Of Fortune" and "Jeopardy!" so probably no matter),
and "Gambit" had two runs, the second as "Las Vegas Gambit" on
NBC in the early '80s (personally, "Gambit" was my favorite of the
three). GSN's "Catch 21" is essentially a modified version of "Gambit."
But CBS made a major mistake that afternoon. At Procter & Gamble's
request that all its CBS soaps air in a block, "Edge Of Night" was moved
to 2:30/1:30. That move is said to have cost the show one-half of its
audience, mainly men and teenagers, not yet home from work or school.
"Edge" ended up as CBS's lowest-rated soap, was canceled in 1975 to
make room for an hour-long "As The World Turns" (then CBS's highest-
rated soap), and was picked up by ABC, which hoped to get back the
affiliates which had opted for syndicated programs in the 4/3 slot. "Edge"
got decent ratings on ABC, once it was back in late afternoon, for a time,
but an increasing number of affiliates aired it in the morning (Atlanta was one)
or not at all ("Edge" did well, IIRC, in the Central time zone, where it aired
on ABC at 3 PM). But in late 1984 ABC got hit with a number of affiliates
announcing they were dropping the show in the first quarter of 1985, prompting
ABC and P&G to pull the plug on December 28, 1984. It was the end of perhaps
the most unique soap--with its emphasis on cops and lawyers rather than love
stores--to air on daytime, and one that usually tops the list of departed soaps
viewers would like to see again, even though there are plenty who would like
to have Josh and Reva ("Guiding Light") back. ("Edge" is also the only P&G soap
to have aired on ABC.)
There was one rather humorous moment near the end of "Edge"'s long run: Mike and
Nancy Karr, who had (by P&G rules) slept in twin beds for years, finally opted for a
double bed. I never heard one word of complaint.