Today marks the 45th anniversary of The Flintstones'
debut on ABC. As you all know, it was the most
successful primetime animated show until The Simpsons.
You also know that The Flintstones was ballyhooed as
the first "adult cartoon" series. Its timeslot (8:30
ET), and original sponsor (Winston cigarettes) are
testimony to what ABC was trying to do.
In retrospect, ABC's 7:30-9 (ET) schedule on Friday
nights in 1960 was ridiculous. At 7:30 was Matty's
Funday Funnies (the Harvey cartoon library). At 8,
Harrigan And Son, a live-action sitcom with Pat O'Brien
and Roger Perry as father-and-son lawyers; son always
thought he knew the right way to do everything (think
of The Defenders as a sitcom, or a more upscale Andy and
Barney, and you'll have a pretty good idea of what this
show was all about). At 8:30, The Flintstones, which
really didn't have all that many adult viewers.
The show that got shafted was Harrigan And Son, a good
but not great sitcom which might have had a chance, but
apparently viewers didn't like the scheduling between
two "kid shows." It was replaced the following year by
The Hathaways, starring Peggy Cass and the Marquis Chimps;
Pat O'Brien refused to do another series after that.
Matty's Funday Funnies morphed into Beany And Cecil early
in 1962. Here was a cartoon that really could entertain
adults (Groucho Marx once declared it his favorite show).
And the Casper cartoons played on ABC's Saturday-morning
schedule for years.
But The Flintstones did live on, becoming more childish
after Pebbles and Bamm Bamm came along, and as the show
moved to 7:30 (ET), beginning in 1963. It spawned umpteen
spinoffs as well. Fred and Barney became national icons
(even if Jackie Gleason did threaten to sue Hanna-Barbera
because of the resemblance to Ralph Kramden and Ed Norton).
And yes, I watched The Flintstones religiously when I was
a kid, although I don't find them very funny now.
So happy 45th to the folks in Bedrock.
debut on ABC. As you all know, it was the most
successful primetime animated show until The Simpsons.
You also know that The Flintstones was ballyhooed as
the first "adult cartoon" series. Its timeslot (8:30
ET), and original sponsor (Winston cigarettes) are
testimony to what ABC was trying to do.
In retrospect, ABC's 7:30-9 (ET) schedule on Friday
nights in 1960 was ridiculous. At 7:30 was Matty's
Funday Funnies (the Harvey cartoon library). At 8,
Harrigan And Son, a live-action sitcom with Pat O'Brien
and Roger Perry as father-and-son lawyers; son always
thought he knew the right way to do everything (think
of The Defenders as a sitcom, or a more upscale Andy and
Barney, and you'll have a pretty good idea of what this
show was all about). At 8:30, The Flintstones, which
really didn't have all that many adult viewers.
The show that got shafted was Harrigan And Son, a good
but not great sitcom which might have had a chance, but
apparently viewers didn't like the scheduling between
two "kid shows." It was replaced the following year by
The Hathaways, starring Peggy Cass and the Marquis Chimps;
Pat O'Brien refused to do another series after that.
Matty's Funday Funnies morphed into Beany And Cecil early
in 1962. Here was a cartoon that really could entertain
adults (Groucho Marx once declared it his favorite show).
And the Casper cartoons played on ABC's Saturday-morning
schedule for years.
But The Flintstones did live on, becoming more childish
after Pebbles and Bamm Bamm came along, and as the show
moved to 7:30 (ET), beginning in 1963. It spawned umpteen
spinoffs as well. Fred and Barney became national icons
(even if Jackie Gleason did threaten to sue Hanna-Barbera
because of the resemblance to Ralph Kramden and Ed Norton).
And yes, I watched The Flintstones religiously when I was
a kid, although I don't find them very funny now.
So happy 45th to the folks in Bedrock.