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REG MEX NETWORKS
- Thread starter RadioAMFM
- Start date
RadioAMFM said:
It looks like Tricolor may be replaced by El Gato, given its initial success in LA.
Univision syndicates the Recuerdo Mexican format, and I believe Clear still does for the Preciosa feed.
Typically Tri-Color affiliates have been O&O's.
As for La Preciosa, it has a great morning show with Humberto Luna, but it tends to have older demos than Bustos. (If there is already a Regional Mex station in the market, may not be a bad idea.) Of the two Bustos formats, La Gran D is the stronger of the two.
Years ago, La Maquina Musical was available, http://www.lamaquinamusical.net/, but I haven't heard if the format is still on the bird. I wouldn't recommend it though. I was not impressed with the music research. Too many offbeat corridos and non-hits.
What you may want to do is take La Gran D and build a local staff around it, picking and choosing dayparts. Depending on your market, if you are fairly rural, I would not suggest voicetracking. A satellite is preferable for this audience over VT. Audience interaction in Regional Mexican radio is crucial and can mean either life or death. Culturally it is their life-line. Should you like more information, PM me, and I would be more than happy to help you.
As for La Preciosa, it has a great morning show with Humberto Luna, but it tends to have older demos than Bustos. (If there is already a Regional Mex station in the market, may not be a bad idea.) Of the two Bustos formats, La Gran D is the stronger of the two.
Years ago, La Maquina Musical was available, http://www.lamaquinamusical.net/, but I haven't heard if the format is still on the bird. I wouldn't recommend it though. I was not impressed with the music research. Too many offbeat corridos and non-hits.
What you may want to do is take La Gran D and build a local staff around it, picking and choosing dayparts. Depending on your market, if you are fairly rural, I would not suggest voicetracking. A satellite is preferable for this audience over VT. Audience interaction in Regional Mexican radio is crucial and can mean either life or death. Culturally it is their life-line. Should you like more information, PM me, and I would be more than happy to help you.
elchupacabras said:
In San Jose, Preciosa lost a third of its audience the week Luna went on. In Fresno, the first partial month showed a loss of about 75% of the audience. In Las Vegas, the entire station went down by half, with mornings nearly disappearing.
The average age for the Adult Hits format is about 36. For Luna, it is about 50.
The Bustos research in the past, as the FCC probe determined, was based on other factors. The PD of the format was indicted...
I'd disagree... there are two audience groups. The debut of El Gato in LA shows that a totally jockless format can be stronger than some of the personality driven stations, and it was #2 of four regionals in its second and third week in 18 34. The format is being redefined, and getting away from the traditional music mix and the Harmonizer are among the options today.
DavidEduardo said:
David, I don't necessarily disagree with you on these points. Let me clarify. Voice Tracking works in medium to large markets. El Gato does work well, as does the older "Jose." But in a smaller market, it is a death knell. Rural Mexicans in rural America get frustrated when they can't send out "saludos," and there is no live jock to take a phone call.
As for Bustos, you are referring to the FCC/Justice Department payola probe of Homero Campos. This ocurred in the Z-Spanish period and Campos no longer, nor ever has programmed La Gran D. Whether I like it or not, the songs he programmed during that period were mostly from the old Fonovisa label, that is where the problem came in. The majority of those songs were hits anyway. I thought despite the notoriety, he did a good job positioning Z Spanish to the point where Entravision stepped in a paid Bustos a pretty penny for his properties.
Is La Gran D as hot or as good as the old "Zeta?" No. It has weak spots.
I did not know that Humberto Luna had crashed the ratings so much on La Preciosa. I thought the he would actually add to the format, but hadn't seen the numbers.
elchupacabras said:
Luna's a total mismatch for the format... he has never worked outside LA, despite several trys and today his listener base is 50 to death... if he has any listeners. He hasn't changed his show since 1978.
There is also "Fiesta Mexicana Internacional" from Guadalajara. http://www.promomedios.com/Default.aspx?tabid=1683
It is virtually jockless and the music doesn't not reflect what the Mexican community listens to in the U.S. You would be better off voicetracking.
Promomedios operates some decent stations in Mexico, but there is little effort that goes into this satellite "jukebox."
It is virtually jockless and the music doesn't not reflect what the Mexican community listens to in the U.S. You would be better off voicetracking.
Promomedios operates some decent stations in Mexico, but there is little effort that goes into this satellite "jukebox."
Thank you Chupacabras and David for your input.
I recently spent a few months in a Bustos market and got to listen to La Gran D on a daily basis. Some random thoughts on that experience:
• Even though he is not the programmer on paper, I still think Homero Campos is running the show at La Gran D. Back in late January I heard him tell Cesar Valdiosera (who is the actual PD) that a song was not on rotation yet. This happened during an on-air conversation they were having on the short-lived program "Abiertamente con Homero Campos", and Valdiosera reacted as if he didn't know what was going on with the music. I'm sure the listeners didn't think anything of this, but for anyone who knows about radio and their positions, it sounds pretty strange when your PD doesn't know if a song is on rotation or not.
• Pay-for-Play seems to be rampant on La Gran D. Just listen to the music being advertised by the record labels on the station, and then check out the number of spins those songs are getting. It's pretty obvious. And as soon as the ads stop, the songs stop playing on the regular rotation. Perhaps it’s not being done illegally, but this practice takes away a lot from the programming.
• They are going overboard with their fraudulent All Star Vacations and Erecto Max / Sexo Max ads. I think it shows a great deal of disrespect for your audience when you run these type of ads all day long (and I don't think local affiliates have an option to mask them out, since most of them are done live).
About the on-air staff:
• Chucho El Perron de la Mañana seems to do his morning show based on chain emails. The jokes, the reflexiones, and the stories all seem to come from years of chain emails. Nothing new or original.
And the drops of his little daughter saying "tocamela Chucho" in a sexually seductive voice is just plain disgusting. I'm surprised child protective services hasn't stepped in and asked Bustos what is going on with that. If that was heard on English-language radio there would be national outrage.
They also need to look at giving this guy a producer with a clue. About a month ago they ran the exact same two newscasts every other hour for two whole weeks. After a few days Chucho realized this and he apologized on air, but said he didn’t know how to fix it because he was broadcasting from Salt Lake City and the log was being done in Sacramento. Yet nobody bothered to fix the problem until the following week. So those two newscasts (read by Lazaro Manzanares) played perhaps 30 times each (3 times per day for 10 days).
• Paty La Prieta Linda sounds good and genuine, but she kills it when she does the live reads for some type of sex-oil “that will add 3 inches to your member”. As talented as she is, those live reads will kill her radio career.
• Homero Campos on air sounds as dated as Humberto Luna. He is completely out of touch with the younger demos La Gran D is supposed to be reaching. Still has a great voice, but he doesn’t seem to relate anymore.
• Lazaro Manzanares has great energy, but he could replay the same show five days a week and you would never know the difference. He repeats the same phrases and comments hour after hour after hour. Plus the second half of his show seems to be voicetracked, and they do a terrible job at it.
Perhaps my criticism of La Gran D comes across a little harsh, but after being exposed to it for a few months, I can’t believe this is the only satellite choice for Regional Mexican stations in the country. I would think with the resources availabe to Univision Radio and SBS, they could give this concept a try and become the authority in Spanish-language 24-hour syndication relatively quickly.
I recently spent a few months in a Bustos market and got to listen to La Gran D on a daily basis. Some random thoughts on that experience:
• Even though he is not the programmer on paper, I still think Homero Campos is running the show at La Gran D. Back in late January I heard him tell Cesar Valdiosera (who is the actual PD) that a song was not on rotation yet. This happened during an on-air conversation they were having on the short-lived program "Abiertamente con Homero Campos", and Valdiosera reacted as if he didn't know what was going on with the music. I'm sure the listeners didn't think anything of this, but for anyone who knows about radio and their positions, it sounds pretty strange when your PD doesn't know if a song is on rotation or not.
• Pay-for-Play seems to be rampant on La Gran D. Just listen to the music being advertised by the record labels on the station, and then check out the number of spins those songs are getting. It's pretty obvious. And as soon as the ads stop, the songs stop playing on the regular rotation. Perhaps it’s not being done illegally, but this practice takes away a lot from the programming.
• They are going overboard with their fraudulent All Star Vacations and Erecto Max / Sexo Max ads. I think it shows a great deal of disrespect for your audience when you run these type of ads all day long (and I don't think local affiliates have an option to mask them out, since most of them are done live).
About the on-air staff:
• Chucho El Perron de la Mañana seems to do his morning show based on chain emails. The jokes, the reflexiones, and the stories all seem to come from years of chain emails. Nothing new or original.
And the drops of his little daughter saying "tocamela Chucho" in a sexually seductive voice is just plain disgusting. I'm surprised child protective services hasn't stepped in and asked Bustos what is going on with that. If that was heard on English-language radio there would be national outrage.
They also need to look at giving this guy a producer with a clue. About a month ago they ran the exact same two newscasts every other hour for two whole weeks. After a few days Chucho realized this and he apologized on air, but said he didn’t know how to fix it because he was broadcasting from Salt Lake City and the log was being done in Sacramento. Yet nobody bothered to fix the problem until the following week. So those two newscasts (read by Lazaro Manzanares) played perhaps 30 times each (3 times per day for 10 days).
• Paty La Prieta Linda sounds good and genuine, but she kills it when she does the live reads for some type of sex-oil “that will add 3 inches to your member”. As talented as she is, those live reads will kill her radio career.
• Homero Campos on air sounds as dated as Humberto Luna. He is completely out of touch with the younger demos La Gran D is supposed to be reaching. Still has a great voice, but he doesn’t seem to relate anymore.
• Lazaro Manzanares has great energy, but he could replay the same show five days a week and you would never know the difference. He repeats the same phrases and comments hour after hour after hour. Plus the second half of his show seems to be voicetracked, and they do a terrible job at it.
Perhaps my criticism of La Gran D comes across a little harsh, but after being exposed to it for a few months, I can’t believe this is the only satellite choice for Regional Mexican stations in the country. I would think with the resources availabe to Univision Radio and SBS, they could give this concept a try and become the authority in Spanish-language 24-hour syndication relatively quickly.
I think your criticism is right on. I haven't heard the feed for months since moving to Mexico, but I think your points are accurate. The station I programmed had live dayparts and only used it only at night. It really has gone down significantly.
As for the playlist, I checked with a couple of medium-sized "charted" groups who told me that they were told by Cesar that unless they paid him 10k per month, they would not have their music played on the air. This, unfortunately, is a big problem throughout the format, as 5 out of 10 stations STILL get payola, distorting the playlists. (The DOJ is currently probing a couple of stations in Texas). I will admit that when I programmed the format, my station would rarely accept money from local groups to play their material (out of economic necessity), but these were always scheduled by traffic and had a disclaimer, "paid for by Grupo Fulano de Tal." With regards to Cesar, he has little radio sense, as he comes from the music industry itself ("Grupo Los Dinnos.")
The All-Star Vacations are all over Spanish radio. They are aired in GLR's "Minuto 60." Unfortunately, so are the sex ads, which many times I edited for content when possible.
Homero Campos at one point was relevant to his audience, but I would agree that he is burning out. He was getting to the point of taking vacations about every other day. No consistency and using a fifties music bed for "La Hora de los Estudiantes" doesn't go.
Chucho "El Perron" could be a great host, if he had the resources and backing. I don't think he has a producer, and putting a solo morning host with no materials and little promotion makes it difficult. I would often monitor the satellite when he was on, and when he was broadcasting from a remote studio, they would often have ISDN problems and the feed would go down.
As for his daughter's "liner," welcome to Regional Mexican radio! He is actually quite mild compared to others who have done or currently do the format. Morbo y albur forman una parte del formato. Alfredo Najera, Joaquin Garza and others come to mind. Now THEY pushed the envelope.
So you will ask me, why the hell did I choose "La Gran D?" It was about the only thing out there.
As for the playlist, I checked with a couple of medium-sized "charted" groups who told me that they were told by Cesar that unless they paid him 10k per month, they would not have their music played on the air. This, unfortunately, is a big problem throughout the format, as 5 out of 10 stations STILL get payola, distorting the playlists. (The DOJ is currently probing a couple of stations in Texas). I will admit that when I programmed the format, my station would rarely accept money from local groups to play their material (out of economic necessity), but these were always scheduled by traffic and had a disclaimer, "paid for by Grupo Fulano de Tal." With regards to Cesar, he has little radio sense, as he comes from the music industry itself ("Grupo Los Dinnos.")
The All-Star Vacations are all over Spanish radio. They are aired in GLR's "Minuto 60." Unfortunately, so are the sex ads, which many times I edited for content when possible.
Homero Campos at one point was relevant to his audience, but I would agree that he is burning out. He was getting to the point of taking vacations about every other day. No consistency and using a fifties music bed for "La Hora de los Estudiantes" doesn't go.
Chucho "El Perron" could be a great host, if he had the resources and backing. I don't think he has a producer, and putting a solo morning host with no materials and little promotion makes it difficult. I would often monitor the satellite when he was on, and when he was broadcasting from a remote studio, they would often have ISDN problems and the feed would go down.
As for his daughter's "liner," welcome to Regional Mexican radio! He is actually quite mild compared to others who have done or currently do the format. Morbo y albur forman una parte del formato. Alfredo Najera, Joaquin Garza and others come to mind. Now THEY pushed the envelope.
So you will ask me, why the hell did I choose "La Gran D?" It was about the only thing out there.
elchupacabras said:
Not any more. On April 1, KePadre debuts out of Salinas with Alex "El Genio" Lucas in mornings and a full regional Mexican format. www.kepadre.com
David, I checked out the link and it should be www.kepadreradio.com. Thanks for the information.
I listened to KePadre for about 45 minutes today and have several observations:
1) It is definitely a 30+, more likely 35+ format. Perhaps trying to go up against "La Preciosa" with its positioning statement of "Los 80, 90 y hoy."
2) The music does seem to be relevant to the aforementioned demo, but heard a couple of pre-80's from Vicente Fernandez and José Alfredo Jimenez. I would argue in favor of their inclusion, as both are huge artists attached to the demographic.
3) The imaging is simple, but tight.
4) Execution still leaves room for improvement. I heard 4 songs play and then get cut off after roughly 1 minute. This sounded less than professional.
5) The stream is obviously taken from the satellite feed for affiliates, as it had "huecos", dead air left for affiliate frequency liner drop-ins.
6) The talent appears to relate well to their demographic. "El Genio" Lucas seems to fill material that suits the age group to whom he is presenting.
It should be interesting to see if la "KePadre" works out these kinks in the opening days.
Ok, David, now your turn. What do you think about the format's success? Will there be enough national advertising to ensure success of the format? It's a rough demo for the agencies.
1) It is definitely a 30+, more likely 35+ format. Perhaps trying to go up against "La Preciosa" with its positioning statement of "Los 80, 90 y hoy."
2) The music does seem to be relevant to the aforementioned demo, but heard a couple of pre-80's from Vicente Fernandez and José Alfredo Jimenez. I would argue in favor of their inclusion, as both are huge artists attached to the demographic.
3) The imaging is simple, but tight.
4) Execution still leaves room for improvement. I heard 4 songs play and then get cut off after roughly 1 minute. This sounded less than professional.
5) The stream is obviously taken from the satellite feed for affiliates, as it had "huecos", dead air left for affiliate frequency liner drop-ins.
6) The talent appears to relate well to their demographic. "El Genio" Lucas seems to fill material that suits the age group to whom he is presenting.
It should be interesting to see if la "KePadre" works out these kinks in the opening days.
Ok, David, now your turn. What do you think about the format's success? Will there be enough national advertising to ensure success of the format? It's a rough demo for the agencies.
It sounds 25-44 to me. Remeber, Recuerdo has an average age of around 34 to 36, and its strongest cell is 25-34. I can't judge Preciosa well as the only PPM market is San Francisco, and they do terribly there.
I don't think they are using a barter model... it looks like straight program charges to the affiliate stations. The markets are going to generally be too small to get any national, anyway.
I wish KePadre the best of luck, but after just looking at who is doing the syndication/affiliate relations, I am rather skeptical:
"Anthony Hernández:
Stardome A & P, LLC
Direct: 321-246-2050 (Brevard, FL)
Email: [email protected]"
I believe this is the same guy who failed miserably with VibraHits, Billboard Reg. Mex. Countdown (of which he paid 5 grand a month for the name but never launched) and a few other attempts at syndicated Regional Mexican radio. His ex-employees, fine people, some of whom I know, privately expressed concerns. The track record ain't pretty.
Again, I am not targeting the format, but rather WHO is peddling it.
"Anthony Hernández:
Stardome A & P, LLC
Direct: 321-246-2050 (Brevard, FL)
Email: [email protected]"
I believe this is the same guy who failed miserably with VibraHits, Billboard Reg. Mex. Countdown (of which he paid 5 grand a month for the name but never launched) and a few other attempts at syndicated Regional Mexican radio. His ex-employees, fine people, some of whom I know, privately expressed concerns. The track record ain't pretty.
Again, I am not targeting the format, but rather WHO is peddling it.
Radio Notas reports that KePadre now has a new affiliate:
"KMMQ ‘La Preciosa’ 1020AM--que es propiedad de NRG Media, ha cambiado a ‘Ke Padre’ 1020AM, con un catálogo de música regional mexicana un poco más joven y modernón,"
http://www.radionotas.com/portal/hgxpp001.aspx?55,10,183,O,S,0,MNU;E;6;13;MNU;,
Translation: "KMMQ 'La Preciosa 1020AM'-- property of NRG Media, has changed to 'KePadre' 1020AM, with a catalog of regional Mexican music a little younger and modern..."
KMMQ was a La Preciosa affiliate.
"KMMQ ‘La Preciosa’ 1020AM--que es propiedad de NRG Media, ha cambiado a ‘Ke Padre’ 1020AM, con un catálogo de música regional mexicana un poco más joven y modernón,"
http://www.radionotas.com/portal/hgxpp001.aspx?55,10,183,O,S,0,MNU;E;6;13;MNU;,
Translation: "KMMQ 'La Preciosa 1020AM'-- property of NRG Media, has changed to 'KePadre' 1020AM, with a catalog of regional Mexican music a little younger and modern..."
KMMQ was a La Preciosa affiliate.
I've been looking at the playlists of LA's 3 top Regional Mexican stations, and I must say KSCA has, what I would consider, the best researched list. Nevertheless, they have been quicker than their competitors to pick up new adds, followed by KBNA and KLAX. KLAX appears to be very conservative in their rotation, which can be an advantage due to familiarity.
I decided to look at Busto's La Grande playlist, and was shocked to see nearly 1/3 (might be slightly over exaggerated) of its songs out of the mainstream. They appear to be jumping on some chartbreakers sooner and moving them up to current status, could be their "strategy," but that is dangerous. Then to see the number of stiffs horrified me! I haven't actually heard the network in months "live," but the playlist is awful. Obviously don't believe in research. Sad to see what could have been a good network, at least in some aspects, go down hill.
I decided to look at Busto's La Grande playlist, and was shocked to see nearly 1/3 (might be slightly over exaggerated) of its songs out of the mainstream. They appear to be jumping on some chartbreakers sooner and moving them up to current status, could be their "strategy," but that is dangerous. Then to see the number of stiffs horrified me! I haven't actually heard the network in months "live," but the playlist is awful. Obviously don't believe in research. Sad to see what could have been a good network, at least in some aspects, go down hill.
It is interesting that this thread got national attention on Friday. Chucho El Perrón de la Mañana of "La Gran D" specifically mentioned my name and David Eduardo's, while lambasting our supposed "criticism" of him and the network. I didn't hear the broadcast, but I had numerous listeners tell me about it. He was specifically upset about this quotation from RADIOAMFM:
Funny that I had more or less defended him with my comments, even though according to my listeners, I came out the most bruised:
Let me say this, I don't think he is a bad host. He does have a lot of talent. Albeit, I would never permit my own daughter to say that type of thing on the air. Nevertheless, I do understand WHY he does it.
Funny that I had more or less defended him with my comments, even though according to my listeners, I came out the most bruised:
Let me say this, I don't think he is a bad host. He does have a lot of talent. Albeit, I would never permit my own daughter to say that type of thing on the air. Nevertheless, I do understand WHY he does it.
Funny it took him so long to notice this thread. Chucho is extremely talented on the mic, but doesn't seem to be a very smart radio businessman.
I heard his show again for a couple of hours a few weeks ago and he has not changed any elements to it. He is still recycling the same material and is still doing his showprep directly from the internet....which is normal these days, but smart jocks know how to dress internet material a little better for broadcasting.
And if he sees nothing wrong with using his young daughter for sexually-charged drops, I would also question his parenting skills.
As far as the entire network goes, last I checked La Grande had no ratings in Milwaukee (even though it's the only Spanish-language station in the market), had no ratings in SLC (where Chucho's program originated from for a while this year), and was dead last in Portland.
Regarding the playlist, I guess some things never change and some people never learn (right Homero?)
I heard his show again for a couple of hours a few weeks ago and he has not changed any elements to it. He is still recycling the same material and is still doing his showprep directly from the internet....which is normal these days, but smart jocks know how to dress internet material a little better for broadcasting.
And if he sees nothing wrong with using his young daughter for sexually-charged drops, I would also question his parenting skills.
As far as the entire network goes, last I checked La Grande had no ratings in Milwaukee (even though it's the only Spanish-language station in the market), had no ratings in SLC (where Chucho's program originated from for a while this year), and was dead last in Portland.
Regarding the playlist, I guess some things never change and some people never learn (right Homero?)
E
el-hueso-de-la-radio
Guest
Has anyone seen the success of KEPadre's programming lately? It has literally wiped our El Piolin in Las Vegas on KWID-FM. I am new to this forum. However, I did read someone's post regarding Anthony Hernandez (which I know and worked for personally). He may have crashed a couple of launches but after that his record was solid. He put Univision Radio and SBS in the radio network business before they even knew what it was. When I worked for him, I saw him build his network from 35 Vibra Hits affiliates to a network of almost 500 radio stations. I worked with him in AD Sales and our numbers doubled each year. And you are right he has had fine employees (I being one of them). I have no beef with the man. He is good at what he does and is a good guy. I just don't like when folks kick mud at someone they hardly know. That's just a code I live by. Check out those KE PADRE numbers!! I'll have to call Anthony to see if he needs more help on the network although they seem to be doing fine without me.
el-hueso-de-la-radio said:
Now that is a wild statement!
Piolin (actually, his Las Vegas affiliate, KISF) is not encoded for the PPM, so there is no way to determine whether the morning show on La Buena beats him or not, as KISF does not show in the ratings at all.
You don't need a genio to make that kind of statement, you need a mago!!!!
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