Back in the '80s, channel 6 (WPSD) in Paducah, KY, used to read letters from their "mailbag" over the air at the end of their Saturday evening newscast. (This was the pre-internet age, mind you.) One such letter was from someone questioning why they would run ads for Red Lobster when they didn't (at least at that time) have a location in the Paducah area. I believe their announcer had to explain that those were network ads, not local ads.BRNout said:
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Regional chains that advertise outside their areas
- Thread starter nomadcowatbk
- Start date
That came as news to me since they DON'T advertise here. But a perusal of the local phone directory shows that they have locations in Hermitage and Cool Springs, neither of which are very near to me. I haven't seen ANY ads for them.anotherguy said:
Wonder if that was Sirloin Stockade. They used to have a location in Murray. Not sure if they still do or not.
Heck I've seen ads for Seafood City Supermarkets (The Safeway of the Philippines) advertised on
TFC Philippines in 2002 before Seafood City inc Decided to have USA branches in Los Angeles and Vallejo in 2003-2004.
Also I've seen some Albertsons stores advertised on Bay Area TV before the 1998 Merger with Lucky.
I understand Albertsons tend to be dominant in LA and Lucky tend to be dominant in San Francisco. However in 2004 or 2006 it was decided that the San Francisco Albertsons stores should be renamed Lucky again.
How about White Castle I've seen ads for it on TNT during basketball games but California does not have a White Castle branch.
TFC Philippines in 2002 before Seafood City inc Decided to have USA branches in Los Angeles and Vallejo in 2003-2004.
Also I've seen some Albertsons stores advertised on Bay Area TV before the 1998 Merger with Lucky.
I understand Albertsons tend to be dominant in LA and Lucky tend to be dominant in San Francisco. However in 2004 or 2006 it was decided that the San Francisco Albertsons stores should be renamed Lucky again.
How about White Castle I've seen ads for it on TNT during basketball games but California does not have a White Castle branch.
Another: A local grocery store named Reid's owned by Food Lion. They are known for having their owner, an older man, yelling "Reid's! We can save you money!"
They air ads on Channel 5 in Charleston, and on several Columbia stations, even though their closest location is in Walterboro, 55 miles away.
Also, several car dealerships in Beaufort (inside the Savannah market) frequently advertise on Charleston television (Stokes-Brown and O.C. Welch).
They air ads on Channel 5 in Charleston, and on several Columbia stations, even though their closest location is in Walterboro, 55 miles away.
Also, several car dealerships in Beaufort (inside the Savannah market) frequently advertise on Charleston television (Stokes-Brown and O.C. Welch).
Also you can listen to any satellite-fed FM (ABC or Dial Global) and hear not only Geico, but MACY'S ads as well! I've listened to an AM station out of Montana that had a Macy's ad, but the nearest one is 125 miles away in Idaho as the crow flies. However...that's mostly what satellite ads are, Geico, Macy's, IcyHot, etc.
-crainbebo
-crainbebo
firepoint525 said:
There used to be Golden Corral locations in Memphis, Jackson, Dyersburg, and Union City until some time in the 90's, and seeing the recent national ads made me check their website to see if there were any locations and I discovered the Nashville area locations, none of which are near where I usually go.
Wonder if that was Sirloin Stockade. They used to have a location in Murray. Not sure if they still do or not.
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It might have been there. This was on a hunting show that I landed on in the past week, probably on Charter Sports South. I stopped long enough for the ad, because of this thread, but it was toward the end and I missed the name.
TheRob said:BRNout said:For many years (decades), Red Lobster ads were shown quite frequently in the Salt Lake City market - despite the fact that the nearest Red Lobster was in Cheyenne, Wyoming (420 miles away).
This led to people craving the offerings of Red Lobster to the extent that when RL opened a few restaurants in the area during the 90s, there were 2 - 3 hour waits to get in!! As someone with New England roots, this was comical to me. But it did prove the power of advertising. :
The same thing happened here with Jack In The Box and especially Chick Fil-A. Advertisements aired in this market for years before either chain opened. Once the chains moved in, people queued around the block for days.
The original poster is in my market (K.C.), or close to it, so I understand the Whataburger frustration. The chain is a prominent sponsor in Big 12 basketball, yet the closest one is 200+ miles from here. I'm waiting for those In-And-Out Burger ads, since that chain has opened in Dallas as well. Although my brother in San Diego tells me "I wouldn't drive specifically to eat at In-and-Out; I would already have to be on that street for something else."
I don't think the anecdotes that you and BRNout share are at all accidental, especially now. These chains might not have a truly national presence, but national awareness (through Food Network-like profiles as well as advertising) just makes it an easier 'sell' for the tourist who's never visited one...or the company's [eventual?] expansion into new markets. Four years ago, nobody near the South Alabama/North Florida coast could enjoy a Dunkin' Donut or a Five Guys burger without traveling--now everybody in the region can.
I grew up in a town where almost none of the major chains were anywhere in the county. The extent was a Kentucky Fried Chicken, a Burger Chef (which became Hardees in the pre-Carl Jr, days, ) and a Pizza Hut. McDonald's was 20 miles away, so was Wendy's and Taco Bell? We saw the ads on TV but there was none around. Wendys showed up in 1980 with huge lines out the door. Now McDonald's, Taco Bell and most of the major chains are there. We saw all the ads but McDonalds was where the bus stopped on a field trip out of town
When I was working Master Control at a Boston TV station, some of the network programs had ads for Amoco (before they were purchased by BP) even though Amoco had left the area years before. Usually on a network feed there will be regional switch-aways to a different commercial on the feed for that region. But the golf tournament was sponsored by Amoco, so I guess they had to air their ads everywhere.
And since Allstate was not selling in Massachusetts at the time, we were told to cover all Allstate commercials on the network with local spots. Of course this was a problem if the network changed the order of their commercials and didn’t publish updated timings.
And since Allstate was not selling in Massachusetts at the time, we were told to cover all Allstate commercials on the network with local spots. Of course this was a problem if the network changed the order of their commercials and didn’t publish updated timings.
I noticed the Online feeds for the CBS Radio O&O's like KCBS 740/106.9 and KNX 1070. The local ads are blacked-out during commercial breaks and national ads, CBS TV promos and CBS online owned sites like radio.com would pre-empt the local ads.
Its also like the CC owned stations when the local station is on commercial mode the I heartradio promos would come into play and promotion of concerts for the popular artist played on the station is promoted.
Its also like the CC owned stations when the local station is on commercial mode the I heartradio promos would come into play and promotion of concerts for the popular artist played on the station is promoted.
West Virginia University has Kroger as a sponsor for its football and basketball games on radio. Kroger used to have Pittsburgh area stores but has been out of this region for decades. So it sounds a tad weird when listening to a WVU game on the local affiliate, WBGG-970.
Nate Wesley said:TheRob said:BRNout said:For many years (decades), Red Lobster ads were shown quite frequently in the Salt Lake City market - despite the fact that the nearest Red Lobster was in Cheyenne, Wyoming (420 miles away).
This led to people craving the offerings of Red Lobster to the extent that when RL opened a few restaurants in the area during the 90s, there were 2 - 3 hour waits to get in!! As someone with New England roots, this was comical to me. But it did prove the power of advertising. :
The same thing happened here with Jack In The Box and especially Chick Fil-A. Advertisements aired in this market for years before either chain opened. Once the chains moved in, people queued around the block for days.
The original poster is in my market (K.C.), or close to it, so I understand the Whataburger frustration. The chain is a prominent sponsor in Big 12 basketball, yet the closest one is 200+ miles from here. I'm waiting for those In-And-Out Burger ads, since that chain has opened in Dallas as well. Although my brother in San Diego tells me "I wouldn't drive specifically to eat at In-and-Out; I would already have to be on that street for something else."
I don't think the anecdotes that you and BRNout share are at all accidental, especially now. These chains might not have a truly national presence, but national awareness (through Food Network-like profiles as well as advertising) just makes it an easier 'sell' for the tourist who's never visited one...or the company's [eventual?] expansion into new markets. Four years ago, nobody near the South Alabama/North Florida coast could enjoy a Dunkin' Donut or a Five Guys burger without traveling--now everybody in the region can.
Haven't heard of any Whataburger Kansas expansion plans?
I thought about one thing with the Knoxville area ads on Charter I mentioned earlier. Some of the ads are for hotels, resorts, etc. in the Gatlinburg area that probably do get responses from across the TN.
Amoco was a major supplier in New England from the early 20's until 1987 when it pulled out with the exception of Connecticut. BP was also a major NE supplier succeeding Tydol-Flying A which later was merged into Sinclair. BP retained a scant presence in Eastern NE until 2009 when it would become a major jobber replacing Getty once again giving BP a footprint in all 6 New England states. Talk about bad timing.....Six months after they plastered the reigon with
Radio, TV and newspaper advertising the Gulf oil spill hit the fan. I don't think it turned out to be a problem for the long run as I think most people
realize that like Citgo being owned by the likes of that evil incarnate Hugo Chavez the jobber and most of the dealers are small independent neighborhood business owners and these are the last people they want to hurt.
Radio, TV and newspaper advertising the Gulf oil spill hit the fan. I don't think it turned out to be a problem for the long run as I think most people
realize that like Citgo being owned by the likes of that evil incarnate Hugo Chavez the jobber and most of the dealers are small independent neighborhood business owners and these are the last people they want to hurt.
As I have stated before, I live in the Nashville media market. Tennessee has nine congressional districts, five of which are close enough to the Nashville area that they must advertise here to reach their intended constituencies. (For the record, the three east Tennessee districts and a Memphis-area district are the ones that are not close enough to advertise here.) This market also reaches into Kentucky, where there was a U.S. Senate race last year. Not to mention various state senate candidates. Needless to say, I can only vote in one congressional district, and I live in a state senate district that did not have an election last year. So I saw a LOT of political advertising for candidates that I could not possibly vote for, even if I wanted to! And you can (at least) double all of the above, because you have advertising for the incumbent and at least one opponent. This might be a little off-topic for the purposes of this message topic, but when you also factor in all the negative campaigning, you can see how it might be a bit "off-putting." : At the same time, it must be expensive for political candidates to buy air time in markets that include areas where viewers CAN'T vote for them! It was not at all unusual to see ads for a political candidate and his/her opponent during the same commercial break! Specifically, ads that might have directly lampooned ads that you just saw!
At the same time, it must be expensive for political candidates to buy air time in markets that include areas where viewers CAN'T vote for them! It was not at all unusual to see ads for a political candidate and his/her opponent during the same commercial break! Specifically, ads that might have directly lampooned ads that you just saw!In Cincinnati, especially WLW you can have 3 states worth of candidates, including a guy in Kentucky who runs for Congress solely to air anti-semitic/9-11 truther/conspiracy ads which can't be rejected)
Charter cable is the cable company in Sevier County, TN (where Gatlinburg and Pigeoin Forge are) so I can see why these spots, and probably Bristol Motor Speedway are seen in West Tennessee (and other states)
Charter cable is the cable company in Sevier County, TN (where Gatlinburg and Pigeoin Forge are) so I can see why these spots, and probably Bristol Motor Speedway are seen in West Tennessee (and other states)
WLW does have a lot of regional ads. I listened when they were on XM, and they frequently had ads for Dayton and well down into Kentucky.
Another regional place that frequently advertises is Boat and RV in Ridgeland, SC. They frequently advertise over Charleston and Savannah television, even though the store is much closer to Savannah than Charleston. People will travel a long way to buy an RV.
For several years, Brookgreen Gardens just S of Murrells Inlet advertised on the local cable channels in the Charleston area, even though most of their visitors are out-of-state or from the Myrtle Beach area.
A couple car dealerships in Orangeburg (70 miles away) used to advertise frequently on the local Charleston news, even though the city of Orangeburg itself can only get one Charleston station. However, anywhere S of town can get all of the Charleston stations (especially OTA before the DTV transition).
Another regional place that frequently advertises is Boat and RV in Ridgeland, SC. They frequently advertise over Charleston and Savannah television, even though the store is much closer to Savannah than Charleston. People will travel a long way to buy an RV.
For several years, Brookgreen Gardens just S of Murrells Inlet advertised on the local cable channels in the Charleston area, even though most of their visitors are out-of-state or from the Myrtle Beach area.
A couple car dealerships in Orangeburg (70 miles away) used to advertise frequently on the local Charleston news, even though the city of Orangeburg itself can only get one Charleston station. However, anywhere S of town can get all of the Charleston stations (especially OTA before the DTV transition).
I've seen plenty of them.
For example, for the longest time I would see Sonic Drive In ads before they came up to the Seattle-Tacoma area. Also, I see a lot of Golden Corral ads on various networks, even though the nearest location is North of Seattle in Marysville, Washington, not to mention the other locations of the chain in Washington are in the Eastern part of the State.
I also see ads for Cici's Pizza, even though the nearest locations of that chain to the area I live are in Las Vegas, Arizona and Southern California.
For example, for the longest time I would see Sonic Drive In ads before they came up to the Seattle-Tacoma area. Also, I see a lot of Golden Corral ads on various networks, even though the nearest location is North of Seattle in Marysville, Washington, not to mention the other locations of the chain in Washington are in the Eastern part of the State.
I also see ads for Cici's Pizza, even though the nearest locations of that chain to the area I live are in Las Vegas, Arizona and Southern California.
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