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Regional chains that advertise outside their areas

Just spotted a new one: Carrabba's Italian Grill on Comedy Central. No locations around here, closest one is in Orem, Utah.

-crainbebo
 
Carrabba's Italian Grill all over Southern New England and seem to be a cut above the Olive Garden and Romano's Macaroni Grille which both also have strong presence here.
 
I think Carrabba's, and all the other national accounts, are doing it subconsciously, through third parties, without even thinking about "overadvertising." :)
 
Joe's Crab Shack which has as had national advertising appearing in New England for sometime is opening up its first Restaurant in the Northeast according to their ad in the local Methuen life newspaper. It joins all the other chains at the Methuen Loop. They say they are looking for other sites up and down the eastern seaboard
It may be a hard sell in New England where Red Lobster had a rough time going up against the thousands of spectacular local real New England seafood restaurants. The stuff Red Lobster call New England Clam Chowder is a diners nightmare if they have ever eaten the real stuff served in Essex and Gloucester.
May also have a rough go of it in the Baltimore area with all the great local crab shacks.
 
chrish said:
Joe's Crab Shack which has as had national advertising appearing in New England for sometime is opening up its first Restaurant in the Northeast according to their ad in the local Methuen life newspaper. It joins all the other chains at the Methuen Loop. They say they are looking for other sites up and down the eastern seaboard
It may be a hard sell in New England where Red Lobster had a rough time going up against the thousands of spectacular local real New England seafood restaurants. The stuff Red Lobster call New England Clam Chowder is a diners nightmare if they have ever eaten the real stuff served in Essex and Gloucester.
May also have a rough go of it in the Baltimore area with all the great local crab shacks.

it's usually tourists and transplants that will eat at these chains instead of local places, probably the sames types that eat at Olive Garden in Times Square or in NJ, a chain will give the same average to crappy service everywhere, local restaurants are hit or miss
 
Yeah, it's like that here with places like Bubba Gump. Only the tourists go there because the locals know there's 15 or 20 seafood places in town that are better.
 
anotherguy said:
Mentioning Office Max made me think that there are no Staples stores in Memphis or Jackson, TN, although they have Office Max and Office Depot. The closest Staples are in Tupelo, MS and Nashville.
Where I live we have all three. I bought the computer I am using at Staples. It was just the first place I happened to go.
 
Gregg said:
Hardee's...The chain only made it into a four or five locations in NJ and about a dozen on Long Island when we were seeing Hardee's ads many years ago. I can remember Mama Cass of The Mamas and Papas singing "I hurried on down to Hardee's where the burgers are charcoal-broiled." All those Hardee's closed decades ago, well before the merger with Carl's Jr. I don't think I've seen any ads recently for Hardee's.
Hardee's used to be bigger than McDonald's in NC but that may not be true now. I remember ads in the 70s with the lyrcs "Hurry on down to Hardee's, baby, where the burgers are charcoal-broiled."

And that was followed by "They're not just beef. They're chopped beef steak. Not just cooked they're charcoal-broiled."
Gregg said:
Dairy Queen...We have a few Dairy Queens here and there in the NYC market but mostly ice cream-only stores with no enclosed seating, only open in the summer. Yet we see ads all year long for DQ on cable, hawking burgers and other non-ice cream foods. The nearest DQ full-menu stores are in the Allentown market.
We have an ice cream-only place around here with seats outside. It's a classic building, though, on the National Register or something. I think they open in winter. They still sell "Mr. Misty".

A full-menu place 30 miles away shares space with a convenience store. They changed the name of Mr. Misty to something else.
 
OhioMediaWatch said:
I very occasionally have seen Jack in the Box commercials, but they have no locations here in Ohio.

They are moving this way, though...they just opened up in Indianapolis.
I enjoy their commercials, though I only know of one location in the Charlotte, NC area. There could be others.

But they made me mad by stopping me from reading comic strips a few months back, so I want nothing to do with them. I was on a computer that was slow so any problems with a site slowed me down that much more. The "skip this ad" button didn't come up right away and I would try other methods only to be bothered by them again repeatedly. I nearly went in that one restaurant to complain. As to why I don't read the comic strips elsewhere, I could in some cases if the comics are on Comics Kingdom, but the comments are the best part. I miss so much, I guess, with comics I can read in a real newspaper.
 
When I lived in Florida I like Hardees the best of them all, this was before Wendys appeared on the scene. Krystal was a sort of White Castle or White Tower that was once all over Boston but I think is now just in the Baltimore area. Is there still a Hardees open in Springfield, Mass?
 
@Crainbebo: Carrabba's also has locations in Florida. I know of at least one location in the Tampa area.
 
How about Sleep Train a matress store in San Francisco and Sacramento do they air ads outside their area. I know Rush and Tom Sullivan do radio ads for Sleep Train due to their experience working as Sacramento hosts KFBK 1530.
 
Never have seen Sleep Train ads, but I am in Sleep Country USA territory. Have heard Sleep Country Canada ads on FMs in Victoria and Vancouver, BC, which come in all the way to Everett usually with a good signal...

-crainbebo
 
Rush used to have two different mattress sponsors: Sleep Train in Northern California, which he indeed picked during his time as a local host on KFBK, and a second, national sponsor.
 
WMC2006 said:
To continue, there are Albertson's stores owned and operated by SuperValue and there are Albertson's stores owned and operated by another company. As I said, SuperValu has struggled as a retail operator and needs cash badly. Shaw's has been rumored to be for sale for years now but, at this point, who would want it. There have been other rumors for a couple of years that the guy who owned the original Star Markets in Boston wanted to buy those back but that hasn't happened either. Possibly the only chain making money for SuperValu is the Save-A-Lot chain.

The split was kinda weird. There are two different Albertson's websites, too! One of them offers this succinct explanation:

"Albertson’s LLC was formed in 2006, when the assets of Albertsons, Inc. were sold to three separate companies. SUPERVALU, out of Minnesota, bought the majority of the stores, and the free-standing drug stores in the south were sold to CVS. Albertson’s LLC acquired stores in Northern California, Colorado, Utah, Nebraska, South Dakota, Arizona, New Mexico, Texas, Louisiana, Arkansas, Oklahoma and Florida."

Going to my local LLC Albertson's-Osco (yes, the name remains, though nothing else named Osco exists*) is like a 21st-century version of Conrad's Heart of Darkness. It's a dark, downtrodden, bleak, and (for being 10 years old) really out of date store. It was built with lawn and garden, but that got sealed off. When I was in Chicago last time (2010) I went inside a Jewel (Supervalu). It was like night and day — what a difference.

*In Albertson's LLC. The Osco name went to Supervalu. The large in-store Osco signage at the local LLC Albertson's-Osco is a relic, and newer store signage (promotional) does not use it.
 
My local Albertson's (Chandler, AZ) is perhaps the most modern of supermarkets I've yet seen and we have some pretty remarkable ones.

The other thing? They don't bother with those "discount" cards. Nice!
 
Our SuperValue owned Shaws in New England still have Osco Pharmacies in them though all of the free standing Osco's from the Jewel days were bought by Rite Aid
 
borderblaster said:
Sonic has killed Rally's in the Dayton area since they came to the Northlands. You'll see lots of abandoned Rally's locations.

How similar are Hardee's and Carl Jr's ads since the rest of the branding is almost the same....if you can see both anywhere
I saw an ad the other day on one of the national nets (can't remember which one) that had both Carl's Jr. and Hardee's logos in the same ad.
 
In Upstate South Carolina/Western North Carolina they got Jack in The Box (which has it's stores mostly in California, especially San Francisco, Los Angeles, and San Diego which its headquartered there). Also Carolina First Bank is now TD Bank (you seen the ads with Kelly Ripa and her former talk-show partner now retired Regis Philbin) which TD Bank has branches in mostly the East coast (including NYC and Washington, DC).
 
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