R
rbrucecarter5
Guest
You would think - if stations wanted to promote HD radio, and they cared about making this thing a success, they would do everything in their power to make it work reliably. We have a situation in Houston, where the main channels carry NOTHING of any interest except bland corporate formats, but HD-2 has the interesting stuff. Not one, but two oldies channels. Smooth Jazz. Real Christian rock. Dance. But to me, the best is the real Christian rock. They have something really unique and compelling, at least enough to generate over $50,000 in donations from HD-2 listeners, which amazes me because I was in the camp that believed only a dozen people actually had working HD radios. Here is an HD-2 success story. What is the station's response? HD off for two afternoons! How does that make the contributors feel? Their normal format on analog is AWFUL. A lot of other people listen, but it is bland and lukewarm to the HD-2 fans to whom the normal analog format is of no interest. Worse yet, when HD isn't on, the radio eventually defaults back to the analog. I'd prefer to hear dead air than their normal format - it is that bad. The HD-2 format is available over the air - if you have extreme DX gear from some parts of Houston. The most affluent, fastest growing parts.
So - multiply this by stations all over the country that have avid HD-2 fans. Real potential for stations to make additional revenue. But how many times do I read on this board that HD is off for days or even weeks, and the stations don't bother to fix it. Heck of a way to promote a new service if you ask me. It has enough reliability problems related to reception without being something that the station doesn't care to maintain. HD-2 is the one and probably only "killer app" - the reason to buy HD radios. If you don't have that, HD radio is just a way to make the analog signal sound marginally better on high end systems. Hardly compelling at all.
In my opinion, if stations can't keep the HD-2 on the air reliably, consumers who buy HD radios for those formats will give up on HD radio, and there will be nobody to replace them because word of mouth will spread that HD radio is unrel1able. The fault? Station engineers who don't maintain the HD equipment, and managers who are not committed enough to the system to make sure it is working.
So - multiply this by stations all over the country that have avid HD-2 fans. Real potential for stations to make additional revenue. But how many times do I read on this board that HD is off for days or even weeks, and the stations don't bother to fix it. Heck of a way to promote a new service if you ask me. It has enough reliability problems related to reception without being something that the station doesn't care to maintain. HD-2 is the one and probably only "killer app" - the reason to buy HD radios. If you don't have that, HD radio is just a way to make the analog signal sound marginally better on high end systems. Hardly compelling at all.
In my opinion, if stations can't keep the HD-2 on the air reliably, consumers who buy HD radios for those formats will give up on HD radio, and there will be nobody to replace them because word of mouth will spread that HD radio is unrel1able. The fault? Station engineers who don't maintain the HD equipment, and managers who are not committed enough to the system to make sure it is working.