michael hagerty said:
As for KEWB, that might have been less about trying to block KFRC than desperately grabbing for a slogan that was working somewhere else...like Fresno,L.A. and San Diego.
But with KYA having been "The Boss of the Bay" from 1961 to 1963, the term was played out in SF. Drake wasn't going there with KFRC, no matter what.
Imagine if Drake hadn't picked Morgan and Steele for KHJ and they had to go down with the KEWB ship..
---Michael Hagerty
I see the scenario this way - Steele and Morgan go down with the KEWB ship, but only temporarily. At least one or two KEWB jocks (KO Bayley) ended up at KFRC.
So Drake hires Morgan and Steele for KFRC, and they work across the Bay in San Francisco for a few months, until Drake decides to move them south to KHJ.
His only mistake - he puts Steele on in the mornings, Morgan in afternoon drive, so the phrase "Good Morgan" is never born.
Kidding about that last part.